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Free trial vs. demo: What’s more effective in B2B SaaS ads?

Martech

There are two business drivers for taking a product-led approach to sales and marketing. The vendors included both Obility clients and non-clients. For non-branded campaigns, a free trial CTA showed nearly twice the CTR of a demo call to action. Sales teams are expensive. The ads offered either a free trial or a demo.

B2B 127
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Comp Plan Mistakes That Sabotage Your Sales Team (Ask Jeb)

Sales Gravy

After attending one of our Dallas workshops, they made the bold decision to transition to a non-attorney sales team. They can't pay direct commissions because of fee-splitting regulations, but they're struggling to create a compensation plan that motivates high performance. The problem? This is the No.

Legal 69
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5 Interesting Learnings from ServiceTitan at $840,000,000 in ARR

SaaStr

Just above non-GAAP break-even (3% non-GAAP margins) 110% NRR and 95% GRR $10.5B 60B+ in Payments Processed Annually: FinTech as a Revenue Driver ServiceTitan processes over $60B in payments annually, and while software remains their primary revenue driver, payments are a critical growth vector.

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The State of Entrepreneurship Report: Key Findings From our Survey of 200+ Business Owners

Hubspot

Thriving as an entrepreneur is an extremely attractive concept for many, and you can see why — the thought of applying your passion, dedication, and savvy to create and profit from something truly yours is starry-eyed daydream material. That's kind of a non-factor for me. Anyway, give me money.” 16% wanted more income.

Finance 74
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Mixed reactions from ad ecosystem to Google keeping cookies

Martech

It’s how they try to motivate users (who otherwise wouldn’t care) to adopt new tech. Non-cookie identification, due in part to efforts by browsers not owned by the largest DSP, has never really taken off. They did it with GA4 and they’ll do it with something else next.”

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5 Interesting Learnings from Twilio at $4.7 Billion in ARR

SaaStr

Profitability Continues to Improve Twilio is continuing its slow and steady growth in non-GAAP margins, and is also now GAAP profitable for the first time. Today, that growth has slowed to 12% year-over-year, with Communications revenue growing 13% and Segment revenue nearly flat at 1%. growth at $2B ARR.

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Advertisers react to Google keeping cookies on Chrome

Search Engine Land

It’s how they try to motivate users (who otherwise wouldn’t care) to adopt new tech. “Non-cookie identification, due in part to efforts by browsers not owned by the largest DSP, has never really taken off. They did it with GA4 and they’ll do it with something else next.”