Martech’s moment of truth: Why product excellence beats slick sales pitches
Martech
APRIL 10, 2024
It’s a scene from a bygone era when companies could woo clients with flashy presentations and empty promises. Redefining martech: From hype to authentic innovation Here’s the truth bomb: Success in martech isn’t about the pitch but the product. Marketing this then becomes a conversation, not a sales pitch.
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