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Pricing Erosion: Definition, Causes, and How to Avoid It

TrackStreet

In a competitive industry for a specific type of product or service, businesses often engage in pricing wars that lead to a steady decrease in the value of goods. This devaluation is called Pricing Erosion. Now you’re wondering: Is there more to the definition of Pricing Erosion? What is Pricing Erosion?

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Will Our Holiday Gifts Arrive on Time? What Retailers Can Do Now

Salesforce

What’s top of mind for every retailer going into the 2021 holiday shopping season? Lower manufacturing output and increased labor and fulfillment challenges are poised to drive prices up and customer-satisfaction scores down. Get the new Holiday Retail Planning Guide. Plan ahead for retail fulfillment challenges.

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Apple ‘quietly asked Amazon to block competitor ads on its product pages’

Search Engine Land

In response, the retail giant allegedly agreed to only serve ads and recommendations at the very bottom of Apple product pages – a gesture it doesn’t provide to rival brands like Samsung and Microsoft. Read our report on Amazon’s ‘ secret ad pricing scheme ’ for more information. Special treatment?

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What Is Economy Pricing? (& How Can You Leverage It?)

Hubspot

One of the most common examples of economy pricing happens on an airplane. Then, they use economy pricing to fill standard seats on the plane at a lower price. Then, they use economy pricing to fill standard seats on the plane at a lower price. It's a no-frills option that appeals to price-sensitive customers.

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How to Stop Unauthorized Sellers on Amazon

TrackStreet

These sellers often acquire products through various means, such as retail arbitrage, purchasing from counterfeiters, liquidation, clearance, or wholesale, but regardless of how they obtain their inventory the one commonality is the lack of official permission from the brand owner to distribute or sell their products on Amazon.

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How to talk to consumers about climate change

Martech

This October was the warmest one on record, smashing the record set in 2019, and making it “virtually certain” that 2023 will be the warmest year in 125,000 years, according to the EU’s Copernicus Climate Change Service. The increased heat is causing stronger and more frequent extreme weather events like hurricanes, blizzards and droughts.

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. The retailer is also exploring the possibility of launching ads on Prime Video. That’s just not what we do.”

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