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How to build trust and loyalty in retail with reception marketing

Martech

Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. Consumers make purchase decisions largely based on their online research, not necessarily on product packaging, benefits or customer service. retail brands must be present, helpful and authentic online.

Retail 107
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Pricing Erosion: Definition, Causes, and How to Avoid It

TrackStreet

In a competitive industry for a specific type of product or service, businesses often engage in pricing wars that lead to a steady decrease in the value of goods. This devaluation is called Pricing Erosion. Now you’re wondering: Is there more to the definition of Pricing Erosion? What is Pricing Erosion?

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Amazon’s ‘secret ad pricing scheme’ revealed in previously redacted documents

Search Engine Land

New documents detail the alleged deceptive practices used to boost consumer prices by more than $1 billion including deliberately making Amazon search worse – a strategy reportedly approved by chairman Jeff Bezos. Raising prices for consumers. Consumers pay the price. Why we care. Degrading search results.

Price 114
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Revolution in Retail: How AI Transforms Business Operations

Lead Fuze

That’s not just great customer service – that’s retailers using AI. This transformative technology is reshaping the retail landscape, making shopping experiences more personalized than ever. AI isn’t just helping retailers run smoother operations. How many retailers are using AI?

Retail 52
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Customers demand digital-style experiences in physical retail stores

Martech

The latest “ State of Retail ” report from product review and UGC platform Bazaarvoice shows that almost half of consumers are now looking for in-store experiences to reflect the kinds of experiences they enjoy online and especially on social media. Why we care. This is another harbinger of changing shopper behavior.

Retail 112
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OpenAI unveils ChatGPT API at very low prices

Martech

OpenAI has released APIs for ChatGPT and Whisper (which does speech-to-text conversion) at a price the company says is 10 times cheaper than its existing models. It is also possible they’ve cut prices and are offering a loss-leader to ward off potential competitors. The Whisper large-V2 model is priced at $0.006 per minute.

Price 104
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MAP Pricing vs MSRP: What’s The Difference

TrackStreet

What’s more important to develop for our products – MAP retail pricing or MSRP? Aren’t MAP pricing and MSRP more or less the same thing? Can we have both MSRP and MAP pricing for our products? Therefore, having a UMAP policy allows the manufacturer to control the cheapest price that their product can be advertised.

Price 52