Drivers/motivators Sell Up-sell 
Sales Pop!
OCTOBER 25, 2024
However, one easy strategy relaxes everyone we meet during the selling process, including follow-up. They are so surprised by the good nature of the call that they, too, pick up the conversation and often invite a proposal. How To Use Sales Techniques To Sell Yourself On Interviews is a best seller. Celebrate Success!
Martech
NOVEMBER 4, 2024
There are many drivers of this trend, like the widespread use of social media, which blurs the lines between the personal and the professional self. Another driver of this trend is agencies, who are thrilled at the chance to ramp up their creative output and inject some emotion into business messaging for a change.
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Martech
NOVEMBER 19, 2024
Just as marketing luxury goods differs from selling unbranded jeans, B2B and B2C require unique approaches — particularly regarding the marketing technology and strategies deployed in campaigns. The emotional drivers in B2B differ from B2C Consumer purchases are often driven by emotional factors such as status or the desire to reduce stress.
Martech
JULY 16, 2024
The prospect of earning rewards motivates customers to choose a particular brand over competitors, especially when they are close to reaching a reward threshold. Moreover, loyalty programs can incorporate tiered membership levels, where increased spending unlocks premium benefits, motivating customers to spend more to reach the next tier.
Sales Pop!
APRIL 26, 2022
With two years gone since the beginning of the pandemic crisis, I’ve been pondering what’s changed in selling behaviors. To truly understand what’s changed, I contacted Markku Kauppinen , who knows more about selling behaviors than anyone I know. They have accepted virtual selling is the present reality and have adapted to it.”.
Sales Pop!
SEPTEMBER 17, 2023
As we cruise towards the end of Q3 in our 2023 selling year, many of us are staring at a Dec. 31 number that will end up south of 100%. But we came up short on all of them. It’s our selling human nature at play. Our competitive yearning to make up an average-at-best year is understandable. Proceed with caution.
Sales Gravy
FEBRUARY 20, 2025
Silence shutting up and listening is your secret weapon. If you just wait, if youll just shut up, what comes next is where the real magic lies. They might reveal the internal politics at play, the budget constraints, or the personal motivations driving their buying decision. Now, Im not saying you should clam up entirely.
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