Anthony Cole Training

FEBRUARY 9, 2024

Every organization needs to grow revenue, and this person is the driver of keeping your sales team focused on the right activities, target clients, industry knowledge, technology solutions, and most importantly, sales skills. Depending on the industry, this role can be a very expensive one to fill, and it is critical to get it right.

Drivers/motivators 326

Drivers/motivators Sales Clients Technology 326

Martech

JULY 16, 2024

Loyalty programs have evolved beyond simple points systems to sophisticated, data-driven strategies that leverage technology and personalized experiences. The prospect of earning rewards motivates customers to choose a particular brand over competitors, especially when they are close to reaching a reward threshold.

Cross-sell 115

Cross-sell Drivers/motivators Strategize Promote 115

Martech

AUGUST 23, 2024

The pillars of employee engagement These insights align with research from Gallup that revealed the five key drivers of employee engagement and their importance in building a strong employee experience. Of all the drivers from Gallup’s research, the outsized importance of managers surprised me. What, if any, technologies are involved?

Customers 126

Customers Drivers/motivators Teamwork Retail 126

Martech

OCTOBER 4, 2024

Dig deeper: Why your marketing strategy should still be cookie-less despite Google’s shift Understanding Google’s motives and the industry’s response While two-thirds of respondents think Google made this decision for its own business reasons, this discussion overlooks a bigger issue. Without it, the industry risks losing its foundation.

Drivers/motivators 137

Drivers/motivators Trust Technology Technology 137

Heinz Marketing

MAY 15, 2025

It’s typically described at a firmographic levelindustry, size, revenue, geography, and key characteristics like technology stack or compliance needs. It includes job responsibilities, goals, pain points, buying motivations, and how that person evaluates vendors. What are the key components of an ICP? How do you create personas?

Drivers/motivators 89

Drivers/motivators B2C Cross-sell B2B 89

RingDNA

MAY 8, 2025

But even as technology transforms how we sell, one truth remains: Great sales still depend on great people, meaningful conversations, and precise timing. What follows is a curated set of 25 motivational sales quotes, insights that cut through the noise and speak to what drives revenue.

Drivers/motivators 62

Drivers/motivators Cold Call Sales Up-sell 62

Search Engine Land

JULY 17, 2024

The Impact of Personalized Offers Financial incentives, while still effective, are not the sole drivers of consumer engagement. The report reveals that a significant portion of consumers, particularly younger demographics, are motivated by non-monetary offers.

E-commerce 73

E-commerce Drivers/motivators Networking Technology 73

Martech

JANUARY 9, 2025

The good news is that as more AI agents come to market, the use of this technology to improve engagement and drive revenue will become clearer. In 2025, well see marketers lean on this technology to capitalize on a wealth of customer knowledge. Adoption is already underway.

Drivers/motivators 133

Drivers/motivators Represent Contact Service 133

Martech

APRIL 30, 2025

At a time when technology is raining down and radically changing the business landscape, B2B marketing is hiding under an umbrella. Dig deeper: How B2B marketing is becoming a strategic growth driver How does marketing become a stronger partner in martech? No technology can replace it. We need to get wet and get in the game.

B2B 116

B2B GTM Strategize Commission 116

Search Engine Land

JULY 16, 2024

Loyalty programs have evolved beyond simple points systems to sophisticated, data-driven strategies that leverage technology and personalized experiences. The prospect of earning rewards motivates customers to choose a particular brand over competitors, especially when they are close to reaching a reward threshold.

Cross-sell 72

Cross-sell Drivers/motivators Strategize Promote 72

Martech

JULY 11, 2024

These offer insights into behaviors that indicate interest in a company, such as ad engagement, web activity, topic engagement and technology use.” Through a better understanding of why people are doing what they are doing, it gets to their real motivations. ZoomInfo, “What is intent data?” The signal becomes insight.

B2B 136

B2B Cross-sell Drivers/motivators Pipeline 136

Martech

JUNE 3, 2024

While technology has made personalization easier to implement at scale, the underlying psychology driving its effectiveness remains the same. At its core, personalization taps into five fundamental human motivations that help brands acquire and retain customers. One brand that stands out in terms of building loyalty is Apple.

Drivers/motivators 122

Drivers/motivators Customers UX Commission 122

Martech

JULY 17, 2024

A well-planned and cohesive approach to marketing technology will enable Emma’s team to develop scale and repeatability to support her company’s differentiated market orientation. Training : Develop a skilled team to maximize the value of marketing technology investments. Email: Business email address Sign up now Processing.

GTM 104

GTM Product Strategize Drivers/motivators 104

Martech

OCTOBER 30, 2024

We see our technology as worthy of talking to everyone about, and we often forget about the problem that it solves … but the problem is ultimately what the audience is interested in.” It’s not a demo request driver. Fortunately, because your product is the solution, you already know what the problems are. “We

Drivers/motivators 141

Drivers/motivators B2B Start-ups Trust 141

Martech

DECEMBER 5, 2024

We can delve deeply into understanding buyers’ preferences and motivations, creating truly personalized offers, but we are limited by our ability to do it at scale. Often, their motivations were to seek new information to share with others — hence the term “influencer.” That was until we discovered the 65/75 rule.

B2B 132

B2B Drivers/motivators Campaign Service 132

Martech

NOVEMBER 6, 2024

A well-crafted story can guide decision-making, align internal stakeholders and motivate customers to act. Storytelling isn’t just a buzzword — it’s a vital driver of customer lifetime value and a cornerstone of effective marketing. This is why it makes perfect sense for marketers to harness the power of storytelling.

Drivers/motivators 126

Drivers/motivators Transportation Territory Manufacturing 126

Martech

JULY 12, 2024

The combination of rapidly emerging technologies, an abundance of misinformation and unethical data use have put consumers on edge. Without a relationship with a brand, what keeps customers returning or motivates them to advocate for your brand to their friends and family? Brand trust is on the decline. The trust metrics are proof.

Trust 133

Trust Drivers/motivators Technology Technology 133

Martech

AUGUST 1, 2024

By analyzing survey data, reviews, and social data in real-time, this tool offers a precise understanding of customer behaviors and motivations at both the location and enterprise levels. Persado’s new genAI technology lets brands create scalable content that engages specific groups. Chatmeter’s Surveys 2.0 Thinking Media and streamr.ai

Technology 117

Technology Technology Campaign Drivers/motivators 117

Martech

FEBRUARY 13, 2025

The use cases analyzed were carefully selected from our Martech Supergraphic, which tracks trends in marketing technology. In 2024, 2,324 genAI tools accounted for 77% of growth in the marketing technology landscape, highlighting AIs significant industry impact. The top data use cases cover sources other than customer data.

Drivers/motivators 140

Drivers/motivators Strategize Technology Technology 140

Sales Pop!

SEPTEMBER 2, 2021

In today’s technological and competitive environment, machines and robots perform much of the work. Along with your studies, you may become an Uber driver or offer local transportation services (pick & drop to offices, schools, etc.). Create Motivational Apps For Multiple Users. Provide Transport Services.

Transportation 223

Transportation Drivers/motivators Networking Commission 223

Martech

FEBRUARY 3, 2025

Whatever the problem, they don’t just throw technology at it. The interconnected nature of modern marketing technology complicates decisions. Each solution creates a gravity well, pulling in adjacent technologies. Your best people become technology traffic cops instead of growth drivers (and they hate it).

Finance 113

Finance Technology Technology Drivers/motivators 113

Martech

JULY 18, 2024

Marketing has always been a quick-moving and problem-solving type of role, but the rate of change and innovation, especially in the marketing technology space is causing marketers to band together in frustration. It’s time we address it head on. Don’t let indecision become a competitive weakness in your organization.

Objectives and Key Results 122

Objectives and Key Results Government Strategize Launch 122

Martech

FEBRUARY 7, 2025

Customer engagement and experience (CX) are in the midst of yet another big shift thanks to new technology and changing customer behaviors. CX is no longer just about keeping customers happyits a key driver of business results and the C-suite knows it. Most leaders now see CX as a revenue driver (79%) rather than a cost center (21%).

Profit margin 97

Profit margin Drivers/motivators Repeat business B2B 97

Veloxy

JUNE 15, 2023

As sales professionals navigate this ever-changing landscape, the secrets to their success lie in adapting to industry trends , leveraging technology, and honing essential skills. Key factors driving outside sales growth include personalized customer service, increased competition, and digital technologies & tools.

Outside Sales 264

Outside Sales Objectives and Key Results Negotiate Technique 264

STAR Results

JULY 20, 2021

Combined with the effects of technology overload, like eye strain, headaches, and irritability, teams can become unproductive. The solution could be as simple as requesting all employees work a maximum of 40 hours per week and take breaks from digital screens so they don’t feel overworked or fatigued by technology.

Represent 355

Represent Clients Technique Technology 355

Sales Pop!

OCTOBER 20, 2022

In the last decade, there have been considerable advancements in business technology. Moreover, both small and large businesses recognize the role of technology in helping them achieve their goals. Many business technologies have emerged in recent years, but few are as progressive and disruptive as artificial intelligence (AI).

Finance 246

Finance Technology Technology Drivers/motivators 246

Martech

SEPTEMBER 26, 2024

Really understanding what motivates them. Understanding people’s motivations helps marketers overcome the organization’s politics and build solid relationships with those key stakeholders. What are their pain points? What are their needs?”

Government 113

Government Drivers/motivators Consult Trust 113

Sales Pop!

JULY 16, 2022

Technological innovations such as smartphones and various computing devices seem to pass right on by, for example, older people who aren’t willing to follow. It’s the culture that must change if we are to overcome the barriers and challenges to this technological transformation. We further assist this motivation with our SalesPOP!

Pipeline 246

Pipeline CRM Non-Profits Drivers/motivators 246

Salesforce

FEBRUARY 10, 2025

Customer data from smart meters, e-commerce profiles, and service interactions creates important opportunities for utilities to engage future (and current) EV drivers. Start by unifying your legacy technology data on one purpose-built platform that is central and accessible. The challenge? How to charge their EVs at home and in public.

Drivers/motivators 52

Drivers/motivators E-commerce Electricity Trust 52

Search Engine Land

AUGUST 29, 2024

AI is a key driver for transformation. Assess consumer behavior and emerging technologies : Identify shifts in consumer behavior and emerging technologies, such as AI, virtual agents and the shift to mobile platforms. Companies can develop robust forecasting and budgeting models that focus on data-driven decisions. Processing.

Objectives and Key Results 85

Objectives and Key Results Technique Drivers/motivators Technology 85

Martech

JANUARY 10, 2025

Setting proper expectations is an important part of any technology deployment. At the fall MarTech Conference , Kristina Kalpokaite, head of strategy for technology and data at independent consultancy firm Leap Horizon, spoke about setting expectations and setting your team up for success with its CDP deployment.

Drivers/motivators 122

Drivers/motivators Consult Technology Technology 122

Martech

MARCH 3, 2025

Yet, MQL models treat marketing as an isolated demand driver, failing to account for these external variables. The impact of brand and reputation on sales Brand trust is one of the most powerful revenue drivers. The organizations that continue clinging to MQLs will soon find themselves on the wrong side of a technological reckoning.

B2B 126

B2B GTM Drivers/motivators Legal 126

Martech

DECEMBER 9, 2024

Like all marketing reporting, it should focus on customer needs and motivations. What new capabilities does your technology provide that are driven by AI and other data solutions? This helps you craft your AI impact story, a narrative highlighting how AI improves marketing performance and conversions. New customer engagement.

A/B testing 122

A/B testing Gaming CRM Technology 122

Martech

SEPTEMBER 24, 2024

Paid media investment in search, social media and digital display advertising is soaring, along with offline spending on event and influencer marketing and TV — all at the expense of marketing technology , human resources and agencies. We usually find that companies are driving a lot of traffic, but the engagement ends there.

Promote 131

Promote Represent Technology Technology 131

Martech

DECEMBER 18, 2024

This approach transforms marketing analytics from a reactive reporting function into a proactive driver of business growth. Aligning AI efforts with business outcomes ensures the technology drives meaningful impact rather than generating more confusion.

Objectives and Key Results 107

Objectives and Key Results CRM Drivers/motivators Campaign 107

Martech

MARCH 24, 2025

The sixth edition of Salesforce’s “Connected Shoppers” report found agentic AI to be one of the significant drivers of retail’s continued evolution, with 75% of retailers saying AI agents will become essential by 2026. As their duties expand, retail associates face mounting technological complexity.

Retail 116

Retail Drivers/motivators Represent Technology 116