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Amazon Prime Day returns while retail and e-commerce rivals face inventory challenges

Martech

For years, Amazon Prime Day has had a ripple effect on other big box retailers, as well as e-commerce brands. Vaccine rollouts, pent-up demand, high employment and lower infection rates all pointed to growth opportunities for hard-hit industries like travel and entertainment, as well as high rewards for retail and e-commerce.

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6 Types of E-commerce Fraud

Sales Pop!

No matter whether you sell clothes online, electronic gadgets, or run any other type of e-commerce store, you need to do everything in your power to protect your customers against the possibility of e-commerce fraud. This statistic alone shows why e-commerce fraud needs to be a priority for your business.

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Lead Generation Pricing Model – How Much Lead Gen May Cost You

ClickFunnels

The post Lead Generation Pricing Model – How Much Lead Gen May Cost You appeared first on ClickFunnels. You’ll definitely want to consider the following factors if you’re going to work with a lead-gen business…. Pricing Model — How does the lead-gen business charge? 4 Most Common Lead-Gen Pricing Models. It depends.

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Deflation comes to ecommerce as online prices fall 2% in July

Martech

Online prices were down 2% in July compared to June and 1% compared to last year, according to the Adobe Digital Price Index. This is the first decrease since January 2020, just before the pandemic and follows three consecutive months of slowing price increases. Last month prices fell only 0.1% drop YoY and 3.2%

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Top 7 Tips for Generating More Sales on Amazon

Sales Pop!

Amazon is by far the largest e-commerce in the US, making up more than 37% of the US e-commerce market. We’ve compiled a list of some of the most actionable tips you can follow to succeed on Amazon. That’s why you need to price your product competitively. This is where we come in.

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Sitecore confirms full integration of products from last year’s acquisitions

Martech

Following a headline-grabbing $1.2 billion funding round in January 2021, digital experience platform Sitecore went on an acquisition spree, picking up CDP Boxever , headless e-commerce solution Four51, marketing automation platform Moosend and predictive digital search solution Reflektion. Steve Tzikakis, CEO, Sitecore.

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What Is Conversion Rate Optimization (CRO)? 5 Tips to Get Started

Salesforce

Picture this: Your ecommerce website is up and running, and traffic is flowing in. An ecommerce conversion rate is the percentage of your website visitors who take a desired action on a given page, such as completing a form, signing up for a service, or making a purchase. The challenge? Do you need to adjust your product detail pages?