Iannarino

MARCH 1, 2023

A party isn’t a party if no one shows up, and your sales funnel isn’t a fun place to be if you don’t have any leads or prospects.

Sales 277

Sales Prospecting 277

Membrain

MARCH 1, 2023

If you’ve been reading my blog for long, you won’t be surprised to hear me say that sales training alone won’t fix your sales problems or transform your sales team. Or that you can’t do it in a single training event–or even several training events.

Sales 150

Sales 150

Sales Pop!

MARCH 1, 2023

In the business world, controlling costs is crucial to maintaining a healthy bottom line. Water bills are often overlooked as a major expense, but they can add up quickly. Fortunately, there are several strategies you can employ to save money on commercial water costs. Why compare commercial water rates? How does it save money? Comparing commercial water rates can be an effective way to ensure that your business is getting the best deal.

Education 130

Education Government Contract Drivers/motivators 130

Search Engine Land

MARCH 1, 2023

Google Analytics 4 offers a robust, event-based approach to tracking website activity. However, the deprecation of Universal Analytics has forced many marketers to relearn their favorite analytics platform, using a dramatically different interface and walking through a new setup process. Event and conversion setup also comes with a higher learning curve.

GTM 128

GTM Start-ups Conversion Engineering 128

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

Hospitality

Martech

MARCH 1, 2023

Multichannel. Omnichannel. Omnipresent. Beyond buzzwords, these marketing strategies aim to deliver a better customer experience — and drive greater business results. Using the right combination of channels is essential in today’s dynamic landscape. Here’s how to successfully engage with your audience and better fulfill their changing needs and preferences.

Teamwork 127

Teamwork Click Through Rate Campaign Retail 127

SaaStr

MARCH 1, 2023

So what if I told you there is a SaaS company you likely have never really heard of unless you are in adtech / advertising, doing $2 Billion in ARR, with a $28 Billion market cap even today, that’s insanely profitable and yet still growing 32%? Yes, this company exists. It’s called The Trade Desk. It’s self-service SaaS for AdTech, so it’s often seen more as an Adtech player than a SaaS company, but the reality is it’s software for ad spend.

Growth 127

Growth Service Customers Sales 127

Martech

MARCH 1, 2023

Research has shown time and time again that existing customers are 50% more likely to try new products of yours and spend 31% more with you when compared to new customers. So how are you fostering these relationships and delivering repeatable and measurable revenue? In this session, marketing experts will share how you can build customer relationships that not only scale but drive revenue for 2023 and beyond.

Customers 119

Customers Presentation Product B2B 119

SaaStr

MARCH 1, 2023

Dear SaaStr: What Are Some Signs A VP or Manager Is Going to Leave? A few signs someone senior is likely to leave: They start arguing with you — when they didn’t before, or more than before. A clear #1 sign of frustration, when it starts seemingly out of nowhere. Especially when it sort of seems to come out of the blue. They stop following up as well with customers and prospects.

Contract 113

Contract Follow-up Start-ups Prospecting 113

Martech

MARCH 1, 2023

As artificial intelligence hype spins ever higher, the FTC is warning tech companies against making unsubstantiated claims about AI. “We’ve already warned businesses to avoid using automated tools that have biased or discriminatory impacts,” Michael Atleson, an attorney in the division of advertising practices, wrote in a post on the commission’s blog.

Launch 110

Launch Technology Technology Product 110

SaaStr

MARCH 1, 2023

Building a sales team that can sustain the exponential SaaS growth needs an expert’s opinion for more granular insights. Chris Merritt, Chief Revenue Officer at Cloudflare, has been with the company for almost a decade. He joined Cloudflare when it was bringing in roughly $1M in ARR. Chris has since grown Cloudflare’s revenue to nearly $1B. Chris breaks down a typical company’s growth into three phases based on its ARR, providing actionable insights on what you should do and prepare for in each

Government 109

Government Growth Gaming Clients 109

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

High impact

Martech

MARCH 1, 2023

“Hey Siri, lead a protest.” Virtual assistants like Siri and Alexa, which are a growing part of the digital customer experience, from discovery via search marketing to customer support, may soon be used by protesters to disrupt organizations by flooding customer support channels , according to a study by Gartner. They believe this is one consequence of the increasing use of virtual assistants for legitimate customer support requests.

Customers 106

Customers Government Service Contact 106

Search Engine Land

MARCH 1, 2023

I’m fascinated by the potential of ChatGPT to improve link building tactics, focus efforts and deliver efficient campaigns. After performing over 1,000 prompts and using the tool for client campaigns, I’m certain ChatGPT should find its way into your SEO tool stack. Below, I’ll cover how the AI chatbot can be used for link building processes.

Niche 100

Niche Technique Campaign Follow-up 100

Predictable Revenue

MARCH 1, 2023

Jake Biskar joins the Monthly Meta Podcast to discuss the importance of clean data when prospecting and tips for better email outreach. The post The Importance of Clean Data When Prospecting appeared first on Predictable Revenue.

Prospecting 96

Prospecting Sales 96

Search Engine Land

MARCH 1, 2023

For businesses with physical locations, creating landing pages for your city or town is a great way to boost local visibility. Local landing pages show your potential customers and Google where your physical locations are, the specific areas you serve and the products or services you offer. The content of these pages can include relevant information about the specific city or town you’re targeting and the business keywords you’re trying to rank for.

Real Estate 97

Real Estate Sports Entertainment Service 97

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B2B

RAIN Group

MARCH 1, 2023

When it comes to business development for professional services , one of the biggest challenges professionals face is finding time to do it all. After all, you don't sell full-time. Your work, whether it's consulting, accounting, IT, financial services, or engineering, is what you do full-time. It can be very difficult to find time to create and develop the relationships necessary to bring in new business.

Service 83

Service Consult Engineering Sell 83

Search Engine Land

MARCH 1, 2023

Research has shown time and time again that existing customers are 50% more likely to try new products of yours and spend 31% more with you when compared to new customers. So how are you fostering these relationships and delivering repeatable and measurable revenue? In this session, marketing experts will share how you can build customer relationships that not only scale but drive revenue for 2023 and beyond.

Customers 97

Customers Engineering Presentation Product 97

Adaptive Business Services

MARCH 1, 2023

While we can’t cover every aspect of selling in three simple steps, these are the critical ones. These 3 steps are the glue that holds the selling process together and they are repeatedly deployed throughout the sales cycle. Whenever I think of salespeople who I have interacted with as a customer , the really good ones all share these qualities. My insurance guy, Bruce, comes to mind.

Sell 71

Sell Electricity Clients Up-sell 71

Search Engine Land

MARCH 1, 2023

Google will start automatically configuring your Universal Analytics properties to Google Analytics 4 (GA4) for you. But you actually do not want to do this for many reasons. Is your GA4 already set up ? You might still be subject to “auto-migration.” Read on for more details about it and how to opt out. Making the switch to GA4 On February 9, Google sent an email saying they will soon start configuring Google Analytics 4 for users starting in March (as early as this week).

Legal 96

Legal Conversion Start-ups Process 96

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Sales

Partners in Excellence

MARCH 1, 2023

Consultants, like me, market researchers, and technology vendors love normal distribution charts. They are a, sometimes, useful way to look at performance or data on large groups and data sets. For example, when we look at very large organizations, let’s say 1000 sales people. Inevitably, we find the data distribution along virtually every aspect of performance looks like a normal distribution chart.

Consult 62

Consult Gaming Technology Technology 62

Search Engine Land

MARCH 1, 2023

Google’s similar audiences (or segments) will be removed from all ad groups and campaigns starting Aug. 1, 2023. These audiences generally perform well across each campaign type, so advertisers and brands need to have a plan for replacing these golden audience targets. What are similar audience segments? Similar segments (previously known as similar audiences) are automatic audiences created by Google Ads when your original list meets certain criteria, such as size and recency.

Non-Profits 94

Non-Profits Campaign Drivers/motivators Conversion 94

SalesBlog!

MARCH 1, 2023

I was “blessed” with the opportunity last year to look for a job. It seems like in the tech industry it’s a matter of when and not if. So the process began. Update the LinkedIn profile, check. Update my resumes and cover letters, check. Start networking and bugging everyone, double check. And low and behold invites for interviews started to happen.

Consult 52

Consult Pitch Networking Meeting 52

Search Engine Land

MARCH 1, 2023

In today’s digital age, video games have become a massive industry with millions of players worldwide. As the industry continues to grow, so does the competition among game developers and publishers to attract more players. As we have discussed, one way they achieve this is through advertising. However, measuring the success of video game ads can be a challenge.

Gaming 82

Gaming CTR Click Through Rate Non-Profits 82

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Sales

PandaDoc

MARCH 1, 2023

If you’re a company that focuses on B2B sales, you’ll need to get closely familiar with the enterprise sales process for your business development. But what exactly does that process entail, and how can you properly prepare yourself for it? We’re going to cover all the ins and outs of enterprise sales in detail. What is enterprise sales? First, let’s look at a definition for enterprise sales.

Closing 52

Closing Process Sales Construction 52

Search Engine Land

MARCH 1, 2023

Google is updating two new policies for the ad network this month. The Google Ads Malicious or unwanted software policy will be split into 3 separate policies: Malicious software, Compromised sites, and Unwanted software. The Financial products and services policy will be updated to clarify the scope and requirements for the advertisement of cryptocurrency related business and services.

Networking 80

Networking Legal Promote Service 80

The Bridge Group

MARCH 1, 2023

COVID-19, the great resignation, inflation, 425 bps in rate hikes from the Fed, 450K jobs added, and 135K laid off. Tech sales has certainly been challenged since 2020. In some ways, more has changed in the last two years than in the previous ten. In our just released 2023 SDR Metrics & Compensation Report , we analyze the shifts in sales development over this period.

Quota 30

Quota B2B Pipeline Sales 30

Search Engine Land

MARCH 1, 2023

Happy birthday, Yahoo! (or is it?) In 1995, Yahoo! was incorporated. I was very close to using our March 1 edition of This day in search history to wish Yahoo a happy 28th birthday. Especially after I saw our 2010 story, Happy Birthday, Yahoo: 15 Years Old Today. But why was that the only headline from March 1 on Search Engine Land about it being Yahoo’s birthday?

E-commerce 79

E-commerce Engineering Education Networking 79

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

GTM