Mon.Jul 12, 2021

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The Commoditization of the Discovery Call

Iannarino

The Gist: Clients don’t change when they are not compelled to change. One way to uncover what might cause them to change is to ask directly: “what’s keeping you up at night?”. A more modern approach starts with a different type of discovery, one that has not yet been commoditized. You are not going to create a new opportunity if your prospect is not compelled to change.

Cold Call 317
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How To Become A Successful Business Development Manager

The 5% Institute

A Business Development Manager is a very popular career choice, because it can potentially be a very lucrative and financially rewarding career. Based on your positioning, knowledge and experience, you can literally get paid to give advice – and who wouldn’t want to do that! So how do you become a successful Business Development Manager? In this guide, you’ll learn how to a successful Business Development Manager: Even if you’re not yet popular in your field.

Niche 145
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Crowdsourcing the most important metric in marketing

Martech

Almost one week ago, Sangram Vajre, co-founder of Terminus and host of the #FlipMyFunnel podcast, posed a very simple question : “What’s the one most important metric in marketing?”. He received over 160 responses and counting, and there was a big consensus behind revenue. Other answers included “connection to your brand and business” (Karen Steele, CMO, Near), but most respondents were heavily focused on what would once have looked like sales goals.

Pipeline 131
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How to Build a Digital Business Technology Platform

Smarter With Gartner

When a health insurance company launches an app that allows members to print their insurance card or refill prescriptions, the outcome is digital business optimization that improves the existing business. But if that same company launches a telehealth arm, its ambition would be toward digital business transformation through a fully digitized product.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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How Driscoll’s pivoted from fresh in-store to fresh online

Martech

Think about shopping for fresh produce. Didn’t you usually shop in-store so you could inspect the goods before buying? But that changed in 2020, right? In addition to buying non-perishable groceries online, you started looking at fresh meat and fish, vegetables and fruit. And yes, that meant a COVID-19-accelerated pivot for traditional fresh produce companies that previously just had to get the goods into stores, prominently displayed, and make sure consumers knew their name.

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Sales Pipeline Radio, Episode 252: Q & A with Carla Johnson @CarlaJohnson

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

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Neuroscience-Based Hyper-Tactical Outbound Approaches with Justin Michael

Predictable Revenue

Justin Michael, Founder at Salesborgs.ai dives into brain hacks and armchair neuroscience with radical approaches on how outbound can look and feel. The post Neuroscience-Based Hyper-Tactical Outbound Approaches with Justin Michael appeared first on Predictable Revenue.

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10 Common Blindspots When Hiring Your First Sales Team

SaaStr

Q: What are some common blind spots and mistakes startups make when hiring for and building out a sales team? Some of the top blind spots founders and even VPs of Sales make: #1. You hire a sales rep to sell before you can prove you can do it yourself. You have to prove it’s sellable first. You can’t outsource this. #2. You hire a VP of Sales to sell before you prove you can do it yourself.

Quota 104
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IN-PERSON EVENT: Morgan Ingram hosts “More Social Than SaaS – Atlanta”

JBarrows

The post IN-PERSON EVENT: Morgan Ingram hosts “More Social Than SaaS – Atlanta” appeared first on JB Sales.

Sales 121
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How to Build a High-Impact Team with Daniella Bellaire

Sales Hacker

How do you accelerate impact quickly and build empowered teams? Daniella Bellaire , Global Head of Revenue Enablement at Shopify, spent the last 4 years in high-growth startup environments and she shares this aha moment that helped her build teams: 1. Level up the talent bar with each new hire. Be hyper intentional about the type of talent, experience, and skillset you’re bringing in: Use an interview scorecard.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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10 reasons to join us at SMX Convert

Martech

As users continue to shift from brick-and-mortar to the digital world, search marketers have an unprecedented amount opportunities to reach new customers in personalized, engaging ways , deliver remarkable digital experiences, and drive more conversions. Join us at SMX Convert , online August 17, for a one-day training experience with the Search Engine Land experts that will equip you with actionable tactics to achieve these critical goals.

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How Do You Deal With Sales Competition? Are You Taking Responsibility for Yourself?

Sell Or Die

In this episode of The Sell or Die Podcast, we’re discussing what to do if you feel like everyone else is making sales and you’re not. In the episode, we’ll go over strategies and mindset hacks you can follow to shift back into a winner mentality and therefore, make more sales. Points we will discuss include: How to determine the reasoning as to why you’re not making sales Mindset shifts to make The importance of taking radical self-responsibility Remember - you are in control.

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What did Neil Armstrong teach us about website content strategy?

Concentrix Catalyst

A well-thought-out website content strategy develops the system for organizations to reach the moon—allegorically speaking. When a content strategy is engineered with care and craftsmanship, and is an experience, it […]. The post What did Neil Armstrong teach us about website content strategy? appeared first on PK.

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Video Extensions in Microsoft Advertising give search marketers opportunity to test video ads in SERPs

Search Engine Land

Video Extensions give advertisers the opportunity to test new types of visual ads directly in search results. Please visit Search Engine Land for the full article.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Is SMS Marketing Dead? New Research Says Not Just Yet

Hubspot

Whenever I share a screenshot of a friend's funny text on social media, someone always points out the huge number of unread text messages I have. "Why do you have so many unread texts? And, who are you ignoring?", my friends often ask. The truth is that most of the texts I ignore aren't from actual people. They're usually quick marketing messages that I signed up to receive at some point and ended up forgetting about.

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Google July 2021 core update is finished rolling out

Search Engine Land

After 12-days, Google said the July 2021 core update is done. It rolled out between July 1st and July 12th. Please visit Search Engine Land for the full article.

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3 Proactive Revenue Operations Projects That Deliver Value

Sales Hacker

For years, the work of many revenue operations (RevOps) teams have largely been determined by immediate customer needs. Indeed, most RevOps projects address a problem that’s already happened with the goal of ensuring it doesn’t happen again. For organizations undertaking their first revenue operations initiative, this reactive approach is natural and necessary.

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10 reasons to join us at SMX Convert

Search Engine Land

Unbiased content, on-demand access, affordable pricing… and that’s just the beginning. Please visit Search Engine Land for the full article.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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10 Tips to Recharge Sales Energy When Working From Home

Hubspot

Almost all tech salespeople were selling from home this past year, and several will continue to do so throughout 2021. Many sales professionals have come to appreciate the ability to connect with customers and partners remotely — whether that be online or over the phone. But the perks of selling from home come with a host of challenges as well — one of the most pressing being keeping up with self-care.

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The Search Engine Land mentorships have been announced; Monday’s daily brief

Search Engine Land

Plus, on the hunt for something new in 2021? New job opps in search. Please visit Search Engine Land for the full article.

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This Wednesday: Join SaaStr and Square’s CRO for “How to Move Upmarket and Serve Multiple Customer Segments at the Same Time”?

SaaStr

We have an incredible line-up for SaaStr Money 2021 this Wednesday !! From the CEO of Chime, to the COO of Plaid, to the CMO of Marqeta, the best of Cloud and SaaS in finance and money are at SaaStr Money this Wednesday! It’s FREE so sign-up ASAP here. The post This Wednesday: Join SaaStr and Square’s CRO for “How to Move Upmarket and Serve Multiple Customer Segments at the Same Time”?

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Are Screens Eating Up Your Week?

Sales Coach Dew

Are you struggling to do the things you really want to do? The problem might be hanging on your living room wall. I’m assuming after a long day at work you want to spend quality time with your family, catch up on a few house to-dos, read a book, maybe work on a hobby. Then, spend some time relaxing and a full night of restorative sleep, so you can meet the next day recharged and ready!

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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Consultant Sales Training – How To Close Sales Easily

The 5% Institute

Consultant sales training is crucial for not only new Consultants, but also for seasoned Sales Professionals who want to refresh their sales process , and even learn new skills and ideas. Sales consulting can be a very lucrative career; because if you know your industry and craft well, the opportunities are endless. In this article, we’ll explore: The upfront requirements to be a successful Consultant.

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Do You Inject Humor In Meetings?

Sales Pop!

One unique advantage a salesperson can embrace is to inject humor in meetings as appropriate. Consider the effect laughter has on a conversation. People tend to relax, new ideas come forth, and the relationship tends to build further. Most often, memories and experiences will come forth before returning to the seriousness of the conversation. The perfect time to reframe the selling portion of the discussion is when laughter takes over and then subsides—the possibility of advancing the sale incre

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The Best 20+ Live Chat Software (With Pricing) 2021

SalesHandy

The technologically advanced world we live in today demands results to be achieved instantaneously. Consumers have the exact same mindset when it comes to communicating with organizations; they expect instant answers. A survey by HubSpot revealed that consumers expect answers within 10 minutes from customer support. Live chat software offers the functionality of prompt replies.

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Why Decentralized Clinical Trials Are the Wave of the Future

Salesforce

The past 16 months have forced pharmaceutical companies to adapt their clinical trials to new ways of living and working. Social distancing protocols spurred by the pandemic led to 76% of more than 200 clinical trial sponsors conducting most or all of their patient monitoring remotely. This is a major increase from the 18% of clinical trials in the previous year according to Florence Healthcare’s 2021 State of the Industry Report.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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+24 Powerful Sales Follow Up Email Subject Line That Works

Lead Fuze

What Makes a Great Sales Follow Up Email Subject Line? Let’s face it: your prospects aren’t interested in engaging with a boring follow-up email subject line. They want something interesting — not boring descriptions or summaries of your offer. Here are two qualities that make a great sales follow up email subject line: 1 Benefit. Be specific with what your prospects can gain by opening your email.

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Crossing the Chasm by Geoffrey Moore

The Lost Book of Sales

Rating: 9/10 See book on Amazon. High-level thoughts While some chapters and concepts presented in the book are stronger than others, I enjoyed it thoroughly while taking the time to properly digest all of my learnings. It's one of those books that you have to read if you work in sales or technology. Why? Because it brings you a good mental model for understanding modern high-tech marketing, as well as the importance of segmenting and understanding your customers in a manner that I haven&ap

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Digital Mortgage Lending Solutions Create Customer Longevity

Salesforce

If real estate is a roller coaster, we are inching toward the peak. The current market exposed consumer expectations for better mortgage lending solutions. Most prefer an all-digital experience with self-service options. Lenders must streamline processes to deliver a personalized home buying experience for borrowers. While it does seem like a wild ride at times, new borrower needs have led to new lender opportunities.

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Sales Tech: Battle for the Modern Revenue Workspace™

SalesLoft

Let’s face it: we’re in a Golden Age of Sales Tech with more innovation and promise than ever before. Over the last decade increased broadband infrastructure, SaaS, APIs, and open source code have all helped lower the barrier to entry into the software market. . Now, there are thousands of sales technology solutions, dozens of categories, and large and continued investment from VCs and private equity.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.