Iannarino
SEPTEMBER 28, 2023
For as long as anyone can remember, salespeople open a first meeting with a ploy to create credibility. To execute this tactic, the salesperson will start the conversation by talking about their company. It was thought that the customer would need to trust the company to buy from them. Because this might not always be enough, the salesperson would talk about their happy clients, adding additional proof.
Veloxy
SEPTEMBER 28, 2023
The average door-to-door salesperson makes about $22.90 per hour (or $47,622 a year). This can vary significantly depending on how good a salesperson is at their job. Door-to-door sales can be a great way to make money, but it’s not without challenges. It isn’t for everyone, and you need to know what you’re doing if you want to succeed.
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Force Management
SEPTEMBER 28, 2023
A new quarter is upon us, and it’s time to strategize on how you can make this one even better than the last. Often, sales leaders know where their sales team falls short – but it can be a challenge to identify the root of these problems and determine what action will have the greatest impact in solving them.
Search Engine Land
SEPTEMBER 28, 2023
Google today announced a new “standalone product token”, Google-Extended, that lets you control whether Bard and Vertex AI can access the content on your site. This seems to be the end result of a “ public discussion ” Google initiated in July, when the company promised to gather “voices from across web publishers, civil society, academia and more fields” to talk about choice and control over web content.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Salesforce
SEPTEMBER 28, 2023
Recognizing your agents’ contributions during National Customer Service Week (celebrated annually the first full week of October) is an opportunity to say thank you and continue to foster a positive, high-performing work environment. But why limit the celebration to just one week? Your agents work hard all year! Here are six Customer Service Week ideas to show your appreciation all year round.
Search Engine Land
SEPTEMBER 28, 2023
Google has confirmed that the September 2023 helpful content update is now finished rolling out. The update took 14 days to roll out, starting on September 14, 2023 and ending on September 28, 2022. Google has posted it completed today, September 28. Google wrote, “The rollout was complete as of September 28, 2023.” What we saw. We will do our deep dive on this update in the coming days, after we process the data given to us from the data providers.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Search Engine Land
SEPTEMBER 28, 2023
Most SEOs know the difference between short-tail and long-tail searches. In local SEO , we take it further by giving these search term types another name: implicit and explicit searches. Applying this concept to your local search strategy can help improve your local rankings and drive leads from Google Maps with arguably less effort. Here’s how knowing the difference can help you get better results in local search.
Martech
SEPTEMBER 28, 2023
You can spend a lot of money trying to increase the results of your marketing communications. But you don’t have to. If you have a halfway decent marketing martech stack and follow the best practices for your channel, maximizing engagement and response becomes easier. Just add behavioral science into your messaging. It won’t cost you a dime — and the results can be instantaneous.
Search Engine Land
SEPTEMBER 28, 2023
Advertisers have been encouraged to reevaluate their match type and bidding strategies to effectively optimize costs and maximize campaign performance. The advice was published in a new report conducted by Optmyzr that investigated broad match type vs exact match type. Although researcher and Optmyzr evangelist Navah Hopkins previously strongly supported broad match in favor of exact match type, the study found that exact match outperformed broad match for the majority of accounts in terms of: C
Salesforce
SEPTEMBER 28, 2023
Sales great Zig Ziglar once wrote, “If you aim at nothing, you will hit it every time.” That’s the struggle of every team without clear sales targets: no clarity, no progress, no growth. The good news is, setting achievable targets is relatively straightforward. It comes down to regular examination of resources, performance, and potential.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Search Engine Land
SEPTEMBER 28, 2023
Google releases broad changes to their ranking algorithms several times a year, which can cause major shifts in websites’ search visibility and traffic. When updates roll out, it’s important to keep stakeholders and business partners informed on the update, timing, and potential impacts so that you can highlight your team’s work. As an SEO , your role extends beyond optimizing for search engines.
Martech
SEPTEMBER 28, 2023
Before we dive into the roundup, here’s a quick look at some recent research on marketers’ use of AI: More than half (51.3%) of global marketing leaders say cost is a significant barrier when adopting AI, according to a new study by Algomarketing, a workforce solutions and marketing operations consultancy. Also, 77.5% said that they have had to delay the implementation of AI and automation due to concerns about bias and fairness.
Search Engine Land
SEPTEMBER 28, 2023
In any PPC campaign, the ultimate goal is to improve and deliver better results year after year. Ideally, trendlines in your performance charts are going up and to the right. Yet, despite the best of intentions, an account can hit the skids. Results tank and you might not be exactly sure why. I’ve seen this happen too many times: From falling victim to a hacking incident and having a $100,000 budget blown up even before the workday started.
Partners in Excellence
SEPTEMBER 28, 2023
When I started to write this post, I typed, “Is it a good use of their time?” Suddenly, I realized the mistake I was making. We are constantly making choices based on time. Often they are poor choices, though we usually don’t intend them to be so. Often unconscious, we just stop paying attention. But we attempt to make purposeful choices about how we invest our time This is what all the self-help books preach, and this is what we try to do to achieve our goals.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Search Engine Land
SEPTEMBER 28, 2023
Ad fraud will cost marketers $84 billion this year – 22% of all online ad spend. This figure is expected to soar to $170 billion in five years’ time in 2028, according to a new in-depth study from Juniper Research. Why we care. Ad fraud could be costing your brand money, hurting campaign results, leaving you with fewer genuine leads and poor advertising ROI.
Martech
SEPTEMBER 28, 2023
Audio streaming platform Spotify is introducing video ads on its Roku app. Advertisers who participate in Spotify’s Video Takeover ad experience — seen by users on mobile, tablets and desktops — will now be able to add CTV as an option. Why we care. The key to digital marketing is being able to reach users on any device. That’s a best practice for user experience, but it also applies to advertisers.
SaaStr
SEPTEMBER 28, 2023
So most everyone is still working on figuring out just how distributed, hybrid, etc. we all want to be — and can be. Harry Stebbings recently did a great 20VC with Marc Benioff and there’s a ton of great stuff in there. One I found interesting was their Work from Home policy, circa now: Engineers just need to come to the office 10 days a quarter Sales & Marketing has to come to the office 3 days a week Marc works mostly from home himself, but “needs to be with his customer
The Digital Technology
SEPTEMBER 28, 2023
With the launch of the iPhone 15 on September 13, 2023, numerous dedicated enthusiasts are contemplating the acquisition of this latest iPhone model featuring the brand-new iOS 17 operating system.
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Highspot
SEPTEMBER 28, 2023
In this article, we’ll explore Sandler’s core principles, compare it with other sales methods, and offer five questions to assess its fit for your team. What is the Sandler Sales Method? The Sandler Sales Training Method, or Sandler Selling System, offers a consultative way to build strong customer connections and demonstrate tangible value.
Search Engine Land
SEPTEMBER 28, 2023
Google today is adding its About this result feature to the AI-generated answers in the Search Generative Experience (SGE). What it does. About this result is meant to “give people helpful context, such as a description of how SGE generated the response, so they can understand more about the underlying technology,” according to Google. What it looks like.
Highspot
SEPTEMBER 28, 2023
Dive into the Challenger method with hands-on roleplay. It’s about rising above the noise, teaching effectively, and guiding customers through their journey. What is the Challenger Selling Methodology? Matthew Dixon and Brent Adamson developed the Challenger Sales Methodology. It relies on sales training to empower sales reps to teach, tailor, and take control of conversations.
SaaStr
SEPTEMBER 28, 2023
In this new SaaStr series called “What’s new at…,” Jason Lemkin chats with WorkOS CEO and founder Michael Grinich about what it takes to be Enterprise ready in SaaS, building vs. buying, and who the stakeholders are in a B2D motion. A problem many founders are trying to solve right now is going upmarket to Enterprise, and Lemkin and Grinich have a passionate perspective that every startup should take steps to check those Enterprise boxes in their first year.
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
Highspot
SEPTEMBER 28, 2023
Learn how to simplify the journey for buyers and sellers by setting clear expectations throughout the sales cycle with a customizable MAP template and best practices. What is a Mutual Action Plan? A Mutual Action Plan (MAP) is a shared guiding document detailing the entire sales journey between the buyer and seller. It defines milestones and due dates from the initial interaction to the concluding agreement.
Salesforce
SEPTEMBER 28, 2023
Customization is a hallmark of Salesforce, but what happens when it’s overdone? For more than 20 years, one public sector organization created team-specific versions of Salesforce Lightning Experience record pages. Too many layouts caused confusion and led people to keep their own spreadsheets instead of populating Sales Cloud. That all changed when one 10X-certified Trailblazer introduced a simple, repeatable design pattern.
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