Iannarino
AUGUST 1, 2023
Most of what you read here are articles designed to help you sell more by selling better. But lately, I have noticed that a great many people are more interested in strategies that prevent sales. In the idea of giving the people what they want, what follows is advice that will keep you from selling.
Salesforce
AUGUST 1, 2023
Hands-on learning with Trailhead New hands-on challenges Complete the Get Hands-on with Learning Quest For many of us, the best way to understand and retain new information is to roll up our sleeves, get hands-on, and “learn by doing.” Since the beginning, Trailhead, Salesforce’s free online learning platform has provided free access to Salesforce business tools and technology so you can build your skills with hands-on learning.
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Martech
AUGUST 1, 2023
Image: The Metropolitan Museum of Art, Roblox. Visiting New York’s Metropolitan Museum of Art is about to get meta. The museum is launching Replica, a new hybrid experience that allows visitors to “capture” works of art from the collection and show off virtual versions of them on Roblox. The experience, which includes virtual and augmented reality elements, was designed by the multidisciplinary company UNIT9 and Verizon, in partnership with Roblox, strategy and production company Ode to Joy, and
Search Engine Land
AUGUST 1, 2023
Google Analytics 4 has rolled out a new Audience report. Marketers can use this new feature to identify their most engaged and profitable audiences. The report includes any audience that has at least one user in the specified time period. Why we care. Finding out who is engaging most with their campaigns and websites will enable marketers to better understand who their target audience is.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Martech
AUGUST 1, 2023
It can be difficult to put our heads around what successful agile marketing looks like because it is about culture change, which is highly subjective. However, after seeing so many companies chasing after the wrong measurements (or none at all), I want to share with you how we measure success with our clients and why these are meaningful metrics. Understand your desired outcomes with agile Many companies lose sight of why they want to implement agile marketing in the first place.
Sales Pop!
AUGUST 1, 2023
Amazon is by far the largest e-commerce in the US, making up more than 37% of the US e-commerce market. Because of its vast customer base, it’s an attractive marketplace for online sellers with the current number of sellers exceeding 500,000 individuals. If you aren’t already selling on Amazon, you’re missing out on a lot. Anyone can meet the requirements and become a seller on Amazon, but not everyone makes it to the top where they earn upwards of $1 million from Amazon alone.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
SaaStr
AUGUST 1, 2023
So we’re almost there, the 9th ever SaaStr Annual.com in the SF Bay Area on Sep 6-8! ! We’re again sprawling out across our 40 acre campus in San Mateo, halfway between Palo Alto and San Francisco. We’re keeping all the great innovations from the past few years, and of course, adding some great new ones! Just a few of the new additions for 2023: New!!
Search Engine Land
AUGUST 1, 2023
Meta is launching a range of AI-powered chatbots that could improve its targeted advertising capabilities. The chatbots, which could come as early as September, reportedly have the ability to collect large amounts of data regarding users’ interests. It’s expected that the new technology will also boost engagement across Meta’s platforms, as the chatbots, which all exhibit different personalities, will be able to have humanlike conversations with Meta’s 4 billion users, re
SaaStr
AUGUST 1, 2023
Dear SaaStr: How Do I Leave a Startup When I’m an Integral Co-founder? Either find a smaller role in the company, and still be supportive. Do that if you can. If you can’t, if you really don’t want to stay. Then rip the band-aid off. And just leave. It’s OK. It’s for the best. Don’t stretch it out. Don’t pretend for the next round of financing.
Search Engine Land
AUGUST 1, 2023
Google is testing showing links directly in the snapshot answered generated by Google’s new Search Generative Experience. And by links, I don’t mean the cards at the top right section of the AI-generated answer but within the answer itself. What it looks like. Here are two screenshots Shalom Goodman sent me after he posted about this on Twitter : You can see links by each section, showing where Google is getting these answers from.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
SaaStr
AUGUST 1, 2023
So what the heck happened in 2022 and into 1H’23, when SaaS unicorns could go from 100%+ growth to 0% in 12 months? How could growth for some decelerate so quickly? It didn’t happen in the last big downturn, and it didn’t happen to everyone: Datadog’s growth slowed to 33% from 61%. But it still grew at an epic pace at $2B in ARR.
Search Engine Land
AUGUST 1, 2023
Meta has offered to get consent from all users in Europe before collecting their data for targeted advertising purposes. The company put forward the proposal in a bid to try and end a year-long dispute with the European Union over the legality of its targeted ad operations. Although the changes could have a catastrophic impact on the effectiveness of its targeted ads, Meta has assured that marketers will still be able to promote personalised ad campaigns on the platform in Europe regardless.
Partners in Excellence
AUGUST 1, 2023
“Do they have budget,” is a fundamental qualifying question for every seller. We have all sorts of tricks/techniques for determining this. There’s the old standby, “What were you planning to spend?” Alternatively, the direct approach, “How much have you budgeted for this project?” Or if we are selling XaaS, “As you know our standard pricing is $X per user, how many seats are you funded to support?
Search Engine Land
AUGUST 1, 2023
An issue is causing too many ads to show at the top of Google’s search results. The issue. The search engine is showing five sponsored posts at the top of SERPs, when there should only be four, for some queries. For example: SERPs error. Marketers raised the ads display issue on X (the platform previously known as Twitter), noting that Google has historically said that it only displays four ads at the top of search results pages.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
The 5% Institute
AUGUST 1, 2023
In the fast-paced and competitive world of business, having a keen sense of business acumen is crucial for success. Business acumen refers to the ability to make sound business decisions and judgments, coupled with a deep understanding of the industry, market trends, and financial implications. In this article, we will delve into the significance of business acumen and how it can drive success for individuals and organizations alike.
Search Engine Land
AUGUST 1, 2023
X has modified the appearance of ad labels on promoted posts, making them “less noticeable.” Twitter Ads (X Ads?) now features the word “Ad” in the top right corner of posts, next to the three-dot menu button. Previously, the word “Promoted” would appear in the bottom left corner of posts, along with an arrow icon.
The 5% Institute
AUGUST 1, 2023
What is business development, and why is it important? Business development is a vital process that drives the growth and expansion of an organization. It encompasses a wide range of activities aimed at identifying and creating opportunities for sustainable business growth. In today’s highly competitive world, businesses must adopt effective strategies to remain relevant and thrive in the market.
Search Engine Land
AUGUST 1, 2023
YouTube has started testing AI-generated summaries, which can appear on search and watch pages. These new AI-generated summaries won’t replace the video descriptions written by creators, the company said. The test was added yesterday to the YouTube test features and experiments page. Why we care. While this is a limited, English-only experiment right now, if auto-generated summaries are rolled out it could impact whether someone decides whether to click on and watch your YouTube video.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Salesforce
AUGUST 1, 2023
“What does your dream house look like?” It may sound like a silly question at first, but asking it has always been my starting point when it comes to understanding a client’s ideal state for their Salesforce solutions. When I met with Tori Ulrich, CEO and Founder of Chicago Super Sitters , I learned that her Salesforce implementation couldn’t handle onboarding potential sitters and matching them to families seeking childcare.
Search Engine Land
AUGUST 1, 2023
Is anyone still creating artificial opposition between SEO and PPC (e.g., “We rank first organically, so we don’t need to pay for an ad”)? How about hiring a PPC- or SEO-only agency or keeping in-house teams in silos? I know you’re out there. I still encounter these situations more frequently than I’d like to admit. The truth is, any brand or agency marketer not fully committed to using SEO and PPC to make each other stronger is doing their organization (or client) a disservice.
Salesforce
AUGUST 1, 2023
When it comes to music, some people prefer the order, precision, and structure of a symphony performance. Others enjoy the more collaborative nature of rock or jazz. I’m a hip-hop, pop, and Bollywood fan, but I appreciate the rhythm of other styles. As a revenue leader, I apply this same mindset to sales planning. I understand why some organizations take a top-down, conductor-led approach, with sales leaders setting goals and strategy, then leading execution.
Search Engine Land
AUGUST 1, 2023
Microsoft has enabled code-free conversion goals across all Advertising Smart Campaigns globally. Instead of manually adding code snippets to a website, marketers can now simply select the relevant buttons and leverage conversion tracking in a matter of minutes. Check the Enable Microsoft Clarity box in the goal setup workflow to set up this feature.
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
The 5% Institute
AUGUST 1, 2023
In today’s competitive business landscape, selling products and services requires more than just pushing features and benefits to potential customers. Companies need to adopt a customer-centric approach that addresses the unique needs of each individual client. This is where the Solution Selling Framework comes into play. In this article, we will explore what Solution Selling is, its key components, and how it can be implemented to boost sales and customer satisfaction.
Search Engine Land
AUGUST 1, 2023
In my SEO career, I’ve worked with various enterprise organizations, including major CDNs, encrypted email providers, American insurance companies, and commercial passenger airlines. One underlying challenge in these enterprise organizations is stakeholder management and the wider buy-in of SEO activities. I’ve learned and worked with organizations with unique internal culture, communication and team interaction approaches.
G2
AUGUST 1, 2023
Note-taking tools enhance productivity by capturing and organizing critical information. Here is a list of the 10 best note-taking applications in 2023.
Search Engine Land
AUGUST 1, 2023
Marketing and SEO leaders are tasked with consistent reporting on SEO performance to the C-suite to convey current impact and increase SEO visibility. Yet, most execs don’t know what SEO is, how it really works, or how it impacts their core business objectives. Join Conductor’s SEO experts as they break down how to report the right way to increase SEO visibility with this audience and turn execs into champions of SEO.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Hubspot
AUGUST 1, 2023
As a salesperson in today’s business landscape, you'll need to better optimize your time and efficiency. Luckily, new artificial intelligence technologies are transforming the industry. You can now more easily meet sales targets, close deals, and foster customer relationships. Additionally, AI can help you focus on the parts of your job that you enjoy most.
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