Anthony Cole Training

JANUARY 25, 2024

The dream of every dedicated sales leader and the key to achieving sales team excellence is understanding what drives and inspires their people to perform at their highest potential. What are the competencies and behaviors of those leaders who seem so talented at helping others achieve their very best? We rely on the pioneer and #1 sales management evaluation by Objective Management Group to help understand exactly what it takes to ‘motivate’ a sales team.

Drivers/motivators 280

Drivers/motivators Sales 280

Iannarino

JANUARY 25, 2024

Explore the groundbreaking insights and strategies in Anthony Iannarino's series of six books, revolutionizing sales and leadership.

Sales 289

Sales 289

Martech

JANUARY 25, 2024

Welcome to 2024! A new year is like a new car — it comes with that amazing smell of promise unsullied by life events. So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. Everything in this new year should be about setting goals for the year, creating aspirations and deciding what we need to accomplish — like how we will reach that seemingly impossible sales number our boss gave us because we smashed our goal in 2023.

Government 129

Government Strategize Start-ups Technique 129

Force Management

JANUARY 25, 2024

A sales training initiative is a big investment - one you want to ensure provides a long-term return. The key to ensuring a return on the investment is increasing the breadth and depth of your engagement, ensuring long-term adoption and extending training to all customer-facing professionals, not just the direct sales team. Today’s top enablement teams are expanding their efforts to a wider set of roles to ensure new strategies permeate into the daily sales motion.

Sales 114

Sales Product Customers 114

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Follow-up

Search Engine Land

JANUARY 25, 2024

Google Ads has rolled out an updated UI to a small number of accounts. While the affected accounts will experience a different layout, structure and design, it’s important to note that there have been no changes in functionality to any tools or features. This specific UI change, which is currently in beta for Manager Accounts, was was designed to improve workflow organization and streamline accessibility, all while maintaining the availability of the same set of tools.

X-functional 117

X-functional Campaign Engineering Process 117

Martech

JANUARY 25, 2024

Imagine visiting a doctor who only treats your symptoms, ignoring the underlying cause. Absurd, right? Yet, that’s how many brands approach marketing. A true marketer asks uncomfortable questions that reveal hidden truths. They make clients (whether internal or agency clients) squirm with questions like: What’s the real reason you exist — not just what you sell?

Strategize 116

Strategize Clients Campaign Trust 116

Search Engine Land

JANUARY 25, 2024

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of YouTube , it also offers highly lucrative marketing tools: retargeting video and display ads. Combined with other marketing channels, you can become a strong contender for driving brand awareness and generating leads and sales.

Objectives and Key Results 108

Objectives and Key Results Campaign Finance Real Estate 108

Martech

JANUARY 25, 2024

Enterprise composable CDP ActionIQ announced it will launch a suite of tools that leverage AI, and especially generative AI, to enhance customer experience. The first two modules are CXAI Data and CXAI Content. CXAI Data has two component parts. GenAI Audiences allows marketers to create audiences, track performance and uncover insights using natural language prompts rather than SQL or data skills.

SQL 98

SQL Campaign Launch Customers 98

Search Engine Land

JANUARY 25, 2024

Google is piloting a new SERPs feature called “highly rated” for Local Services ads (LSA). As part of the experiment, when users input a local business query into the search engine, Google is now testing the display of a sponsored box featuring a selection of LSAs with top reviews in specific verticals. The featured ads include a thumbnail image, reviews, opening hours, duration of service, local service areas, and a call button so that users can easily contact the business.

Service 106

Service Contact Engineering Trust 106

SaaStr

JANUARY 25, 2024

I thought this year would be better for venture: – Folks internalized markdowns, write-offs – Ready to get back to business – Most top VCs have fresh funds to invest But: – The "AI Chase" burning up tons of energy – Unicorns not fully written down – Top investments still… — Jason ✨Be Kind✨ Lemkin  ??

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Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Search Engine Land

JANUARY 25, 2024

Meta’s Advantage detailed targeting is now available on all campaign objectives and optimizations. The decision to expand access to this automated audience targeting feature comes just weeks after the tech giant announced plans to sunset detailed manual ad targeting categories for sensitive topics. Why we care. Leveraging AI in advertising can enhance campaign performance for advertisers.

Campaign 102

Campaign Launch Technology Technology 102

SaaStr

JANUARY 25, 2024

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. We had a great one last time with Mark Roberge, Co-Founder and Managing Director at Stage 2 Capital. Check that out here. This week we’re focusing on Satya Patel, Partner at Homebrew! #1. What’s your most recent disclosed investment?

Construction 88

Construction Entertainment Finance Education 88

Martech

JANUARY 25, 2024

In this series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Ruth Stevens found her way into B2B marketing by accident, as many B2B marketers do. Her route took her through the publishing industry, then grad school, before diving into the intersection of marketing and technology by learning database marketing.

B2B 79

B2B Drivers/motivators Education Technology 79

SaaStr

JANUARY 25, 2024

Dear SaaStr: What happens to employees after your startup gets acquired? It varies — a lot. But as a rule: Top engineers will all be given retention packages, extra money / RSUs / options designed to keep them for 2-4 years. All engineers and product people will want to be kept. Then, either: They’ll want to keep everyone for a while; or They won’t see the value in keeping much of sales, marketing, finance, etc. for anything longer than a transition period, and either won̵

Finance 84

Finance Engineering Product Sales 84

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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

Campaign

Martech

JANUARY 25, 2024

A serious, cautionary, non-marketing fact to keep in mind when you use AI: There are many things artificial intelligence shouldn’t be used for, most notably facial recognition. “Despite massive improvements in deep-learning techniques, federal testing shows that most facial recognition algorithms perform poorly at identifying people besides white men,” writes Scientific American.

Sports 77

Sports Technique Campaign Technology 77

Salesforce

JANUARY 25, 2024

Picture this: You see an ad online for a product you really, really want — so you take it as a sign from the universe to treat yourself. But when you click the Buy button, you get an irritating out-of-stock message: “Currently unavailable.” How frustrating. The backstory here is all about inventory management. Proper inventory management allows companies to keep track of all their products as they’re received, stocked, ordered, and shipped.

Technique 59

Technique Manufacturing Objectives and Key Results Cross-sell 59

Sales Pop!

JANUARY 25, 2024

Have you ever wondered what really draws you into reading an article or lingering on a social media post? Yes, visuals are the first to grab your attention , but they aren’t the whole story. It’s the message, the narrative, that truly captures your focus. Content marketing is all about creating connections. A study found that a staggering 82% of consumers feel more positive about a company because of it.

Education 59

Education Real Estate Trust Engineering 59

Salesforce

JANUARY 25, 2024

“Is it okay if we record this call?” This is more than just a routine check — it’s a means of gaining insights and improving sales tactics. When you record sales calls, you can easily organize and analyze call information, surfacing key insights that allow you to address customer needs and move deals closer to the finish line. Even better, managers can use sales call recordings to train reps both on best practices and what to avoid.

CRM 59

CRM Sales Legal Up-sell 59

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promote

PandaDoc

JANUARY 25, 2024

If your sales team is expanding, that’s great! However, significant growth comes with increased complexity. And if your CPQ process is not optimized and simply trying to keep up, then pain points will become a barrier sooner or later. By properly integrating configure, price, quote (CPQ) software into your sales cycle, you will drastically reduce the time it takes to fulfill customer requests and avoid costly quoting errors.

Profit margin 52

Profit margin CRM Legal Price 52

G2

JANUARY 25, 2024

Many companies struggle to meet revenue goals in today’s tumultuous economic climate. There is growing pressure on sellers to meet their quota, yet meeting that goalpost is becoming increasingly difficult.

Conversion 52

Conversion Quota Sales Meeting 52

Search Engine Land

JANUARY 25, 2024

SEO has been around for decades, yet experiences with it vary widely. The fact that so many agencies offer SEO services today can give the impression that SEO is a commodity and that one provider’s offering is much like another’s. However, not all SEO is created equal. Choosing an SEO resource or partner based on price or generalized factors alone is risky.

UX 114

UX Price Technique Territory 114

G2

JANUARY 25, 2024

Disasters are a constant threat to businesses and organizations. Whether it's a natural disaster, cyber attack, or any other event, the potential data loss has severe consequences, including damage to business reputation, customer trust, and revenue. In some cases, a disaster leads to a business’ end. That's why having a disaster recovery or DR plan to ensure business continuity by establishing a resilient IT infrastructure is so crucial to the survival of any company.

Trust 52

Trust Customers Networking 52

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

Gaming

Salesforce

JANUARY 25, 2024

A government agency’s ability to manage cases efficiently has the potential to greatly affect people’s lives. It’s the difference between whether or not someone can gain access to social services, whether the proper road closures are made, and how grants and funds may or may not be appropriated. Agencies are aware of this and know that constituents want easier experiences.

Government 59

Government Technology Technology Contact 59

G2

JANUARY 25, 2024

We’ll cover what product integrations are, the common use cases they support, the benefits they offer, and the approaches you can choose from to build them.

Product 52

Product Networking 52