September, 2023

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Master These 8 Cognitive Biases and You’ll Win More Business

Membrain

Cognitive bias can be at the root of some of the sales industry’s most frustrating problems. Customers who choose a more expensive solution, even though yours is better, and more cost effective. Buyers who choose the popular solution, even though yours is more suitable.

Customers 142
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Revolutionize Your Sales Team: A Leader’s Guide to Transformation

Iannarino

There are two reasons you might need a transformation in sales. The first is that you are not meeting your sales goals. Even though this is the most common reason a transformation is necessary, most sales leaders will try to make a small number of changes that are unlikely to produce better results.

Sales 311
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How to Drive AI and Data Success with Salesforce Certifications

Salesforce

The new Salesforce Data Cloud Consultant Certification How to become a Salesforce Certified Data Cloud Consultant The new Salesforce AI Associate Certification How to become a Salesforce Certified AI Associate Why these new certifications matter Get started today Salesforce is helping customers understand artificial intelligence (AI) and Data Cloud by delivering two new certifications that objectively validate individual skills and experience that team members need to build trusted AI and data s

Consult 145
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Effective Sales Coaching: The Game of Selling

Anthony Cole Training

Years ago, one of the lead execs from our client KeyBank shared an article called, “What it takes to be a Coach”. It began with: You must understand the game.

Gaming 314
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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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13 Door-to-Door Sales Tips for New Salesmen

Veloxy

The average door-to-door salesperson makes about $22.90 per hour (or $47,622 a year). This can vary significantly depending on how good a salesperson is at their job. Door-to-door sales can be a great way to make money, but it’s not without challenges. It isn’t for everyone, and you need to know what you’re doing if you want to succeed.

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Do You Conclude Negotiations Successfully?

Sales Pop!

Many people fear negotiations, while others get into heated arguments. Sadly, neither achieves the outcome one anticipates. The worst outcome is never to accomplish set goals and harming relationships. For these reasons, it is vital to reexamine our behaviors and approaches when differing perspectives arise and reflect on whether our actions help us to conclude negotiations successfully.

Negotiate 211

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Why I Am Still on a Negativity Fast

Iannarino

I created the Negativity Fast for myself because I was angry and wanted to feel better. Part of my negativity stemmed from several traumas I'd experienced, including two brain surgeries. I lost part of my right lobe, a fact I learned only after the second surgery. At the time, I didn't recognize this as trauma. My negativity might also have been exacerbated by the anticonvulsants my doctors had prescribed to prevent grand mal seizures.

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Are You Blocking Your Own Success?

SalesProInsider

What a question. A very brave question to ask yourself. And here’s a few more questions to reflect on: What’s in the way of you having the level of success that you want? What stands in the way of you working with the people who you want to serve? What stands in the way of you earning the income necessary for yourself and your family? What’s standing in the way of you feeling good about all the work that you’re doing?

Sports 155
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The Importance of Understanding Your Customer’s Decision-Making Process

Anthony Cole Training

The buyer’s journey has been a critical topic of discussion for salespeople and marketers for a decade now. We have come to recognize how essential it is to understand how a prospect recognizes that they have a problem, how they go about searching for a solution and how they evaluate those solutions to make a resource choice and a decision.

Process 312
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10 Tips for Optimal Salesforce Automation Setup

Veloxy

Your company just recently started using Salesforce, and well… you’re struggling. While you can recognize its great power, you’re not quite sure how to harness it. Namely, you’re not sure how to make use of its automation capabilities. Fortunately, we are, and we can help you get the most out of Salesforce automation. Here are 10 tips for optimal Salesforce automation setup. 1.

Represent 162
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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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Unlocking the Power of Connections: A New Approach to Networking

Sales Pop!

In today’s rapidly evolving business landscape, forging meaningful connections is paramount to success. The age-old adage “it’s not what you know, but who you know” still holds, perhaps even more so in an interconnected world. In this article, we delve into the insights shared by Drew Sechrist , CEO and Co-founder of Connect the Dots , in a recent podcast episode.

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QBR: How to Assess Last Quarter’s Sales Performance and Pivot

Force Management

A new quarter is upon us, and it’s time to strategize on how you can make this one even better than the last. Often, sales leaders know where their sales team falls short – but it can be a challenge to identify the root of these problems and determine what action will have the greatest impact in solving them.

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How to Reach Your Quota in 2024

Iannarino

We see data that suggests salespeople believe they can’t reach their quota as soon as they find out what it is. A recent survey suggests that the average quota attainment is 27 percent. While this number may not be accurate for salespeople outside of the survey, we can use this data point as a basis for our discussion here.

Quota 321
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Time Available For Selling

Partners in Excellence

Time Available For Selling is a critical issue for everyone in sales. But there are many things, both necessary and unnecessary, that distract from that time. Thinking of sellers chained to their desks, constantly on Zoom, telephone, or other meetings. Constantly doing email and social outreach, is unrealistic and unreasonable. But before I go into a further discussion about time available for selling, let me first define how I look at time available for selling.

Sell 152
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Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.

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The Importance of Feedback in Sales

Anthony Cole Training

Graduating from college, I went right into a high-pressure sales job selling newspaper advertising for The Dallas Times Herald in the burgeoning Dallas, Texas marketplace. It was a hustle out there as we competed with The Dallas Morning News who had a greater share of the subscriber and ad revenue markets. At that time in the 80s, Dallas had small businesses and strip centers popping up every day and I would literally case my territory at least every other day so that I could be the first in the

Territory 310
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5 Assumptions Boat Reps Made About Me Last Weekend (And Why Your Salespeople Need to Do Better)

Membrain

Recently, there was a boat show at a dock near our home and I decided to pop in and take a look at what’s new and exciting. It’s fun to amble down the dock and look at the many options, from motorboats to sailing boats and everything in between.

Sales 145
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4 Principles for Prospecting in a Complex World

Sales Pop!

Technology has given sellers so many ways to connect with buyers, yet prospecting is only getting more difficult. Why? The answer is that technology has also given buyers more independence. It’s easier than ever for buyers to evaluate purchasing decisions independent of sellers. This means that by the time the seller has their attention, the buyers already have a fixed idea of what they need.

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Latest Podcasts: Leadership in the Details

Force Management

Last month, the Revenue Builders Podcast featured some hard-hitting tactical conversations about the journey to elite sales leadership and the decisions we make along the way. Dig in to the episodes below to get real-life advice from leaders who have been there and done that. These conversations cover everything from calculating business value for a prospect to defining a repeatable sales process that enables rapid scaling.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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The Easy Button Makes Selling Hard

Iannarino

One office store used the “easy button” in their promotions. They even had easy buttons available for purchase in their stores. While there is nothing wrong with making things easy for your clients or customers, in B2B sales most attempts to make things easier make selling difficult. When one tries to cheat nature, nature cheats back.

Sell 316
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Where Our Sales Process Execution Gets Derailed

Partners in Excellence

It’s early September. It seems my calendar is filled with with deal and pipeline reviews. Everyone’s scrambling to finish Q3 and lining up to have a strong year end finish. It’s Thursday, 9/7, in just the last 24 hours, I’ve done reviews with teams in China, Australia, Sweden, Spain, Israel, Canada, and all over the US. I’ll be revisiting those countries and more in the coming weeks.

Process 151
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Google August 2023 Core Update rollout is now complete

Search Engine Land

Google has confirmed that the August 2023 Core Update – the second core update this year – has completed rolling out. The update started on August 22, 2023, and completed 16 days later on September 7, 2023. Why we care. Google algorithm updates are critical for all brands, businesses, and organizations to be aware of because they can impact how your site performs in search results.

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Why We Integrated Ticketing Into Membrain (A Bit of a Rant)

Membrain

Ticket management isn’t a standard feature in sales software. After all, your sales team doesn’t handle tickets. That’s a customer service function.

Service 145
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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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Q4 – Question Your Motives

Sales Pop!

As we cruise towards the end of Q3 in our 2023 selling year, many of us are staring at a Dec. 31 number that will end up south of 100%. We’ve had some promising deals this year that, if won, would have insured a great end to the year. But we came up short on all of them. And unlike the Olympics, silver medals don’t get you on the podium. Sure, you’ve had some nice wins but the whale has eluded you.

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Get Hands-on with MuleSoft Automation and Integration Skills with Trailhead

Salesforce

Learn MuleSoft skills on Trailhead with new hands-on challenges Get more feedback with Enhanced Quizzes For the first time ever, you can now learn MuleSoft skills and get hands-on experience for free on Trailhead , Salesforce’s online learning platform. Gain access to a free test version of MuleSoft, including the same tools you’ll use on the job, so you can confidently take charge at work, add new skills to your resume, and help your company succeed.

Start-ups 142
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A Tale of Two Sales Stories

Iannarino

It is your responsibility to create value for your contacts and stakeholders in the sales conversation. Almost everything you have been taught and trained to do works against this critical outcome. Talking up your company to gain credibility, to talking about your solution as the best in class, to telling stories about your clients fail to create value for your contacts, unless you believe they want you to remind them of what they already read on your website.

Contact 311
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Human Interaction Is Not Designed For Efficiency

Partners in Excellence

As sellers, we are obsessed with efficiency. It’s no surprise, we have more demands on our time than we have time to fulfill those demands. We constantly seek better ways to accomplish more. For decades, technology continues to offer ways to improve our efficiency (and every once in a while, our effectiveness–but that’s a separate post).

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Google September 2023 helpful content system update rolling out

Search Engine Land

Google has begun to push out an update to its helpful content system , the last helpful content system update was the December 2022 helpful content update. The update started on September 14 and should take about two weeks to fully roll out. What is new. Google said , “The September 2023 helpful content update is rolling out with an improved classifier.

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3 reasons why customer journeys are the key to better experiences and profits

Martech

Organizations that want happier customers should look holistically at the entire customer journey. It’s not enough to target individual touchpoints for improvements. Marketers need the big picture when it comes to customer experiences. “The ability to focus on customer journeys and reorient your organization around customer journeys is the great ‘unlock’ for companies that are struggling, perhaps, to make progress with their customer experience scores and their programs,” said Joana de Quintanil

Customers 142
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Harnessing the Power of Video for Business Growth: Insights

Sales Pop!

In the ever-evolving landscape of business, the quest for growth and scalability remains a perpetual pursuit. The paradigm of achieving this growth, however, is in a state of transformation. Often driven by technological advancements and innovative strategies. In a recent episode of Expert Inside Interview, Ruben Dua , the co-founder and CEO of Dub.

Growth 173
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The Art and Science of Complex Sales Podcast

Membrain

Ever wondered how a sales veteran approaches the process in a way that adds value for both parties involved? Join us in this episode with Co-founder of Somersault Innovation, Ashley Welch.

Sales 138
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.