Anthony Cole Training
AUGUST 23, 2024
All salespeople and their managers want to understand the psychology of selling and in fact, is it a highly searched phrase on google. Giving credit where credit is due, The Psychology of Selling is a well-regarded book by legendary sales professional Brian Tracy that should certainly be on every salesperson’s list of must-reads.
Martech
AUGUST 20, 2024
Warren Buffett, a towering figure in the financial world, voiced his concerns about artificial intelligence during his annual meeting in May. He compared AI to the development of nuclear weapons: “We let a genie out of the bottle when we developed nuclear weapons. AI is somewhat similar — it’s part way out of the bottle.” This underscores the potential risks and benefits that AI presents to society.
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Hubspot
AUGUST 20, 2024
When was the last time you really looked around the toothpaste aisle? It’s overwhelming. You’re faced with a huge amount of choices — possibly even dozens depending on the store you’re in. Imagine having to actually make a buying decision purely by shopping through the toothpaste aisle. My guess is that you’d either get overwhelmed and choose something that you later regret, or you’d choose to buy nothing at all.
Heinz Marketing
AUGUST 21, 2024
By Win Salyards , Senior Marketing Consultant at Heinz Marketing Nowadays, Artificial Intelligence (AI) is no longer just a buzzword—it’s a powerful tool that drives innovation, efficiency, and competitive advantage across industries. B2B companies are adopting AI to transform everything from supply chain management to customer relations. However, with great power comes great responsibility.
Speaker: Matt Sunshine, CEO at The Center for Sales Strategy
AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.
Search Engine Land
AUGUST 20, 2024
The first half of 2024 in SEO land was never boring. Between algorithm leaks , a big core update , AI Overviews ( the debut , the blowback and the pullback ) and antitrust litigation hovering in the background, the headlines have created a whole lot of noise over the last few months. Forget the noise, though. What are the most important initiatives to tackle for the rest of the year?
Martech
AUGUST 19, 2024
Reaching your B2B audience gets challenging each year as competition increases and digital trends evolve. New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. For small teams, account-based marketing ( ABM ) simplifies targeting and maximizes budget impact. The benefits of programmatic ABM for small B2B marketing teams ABM presents multiple benefits for small B2B marketing teams striving to optimize resources and drive engagement.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Hubspot
AUGUST 19, 2024
Some might say cold calling is dead. However, it's far from the truth. Is it harder than it used to be? Yes. Is it completely dead? No. I still talk to teams today, converting at a high rate by leveraging cold calling. Yet, when I work with some teams I notice that they aren't making any calls. Why? It's because of the fear of rejection. Fear of rejection is why people believe cold calling is dead and avoid doing it.
Search Engine Land
AUGUST 22, 2024
Google is updating its advertising policies for financial products, specifically focusing on cryptocurrencies. The new rules will take effect on Sept. 20. Why it matters: The new policy clarifies Google’s stance on cryptocurrency-related ads in Switzerland, aiming to ensure that only compliant and licensed entities can promote their services. What’s new: Crypto exchanges and wallets: Advertisers offering cryptocurrency exchanges or software wallets in Switzerland can now run ads if t
Martech
AUGUST 19, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Salesforce
AUGUST 19, 2024
Organizations are quick to adopt artificial intelligence (AI) for their automation, decision-making, customer support, and growth strategy needs. However, increased AI workloads come with important security and privacy considerations. Businesses can benefit from AI in a secure way with the Einstein 1 Platform. Its built-in Einstein Trust Layer addresses security concerns by ensuring robust data security, privacy compliance, transparent AI operations, strict access controls, and comprehensive aud
Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Manager
In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.
David Meerman Scott
AUGUST 20, 2024
It’s the new, new! The 9th edition of my international bestseller The New Rules of Marketing & PR is available today in print and ebook editions the USA and Canada and will soon be available in other countries! First published in 2007, in the same month as the iPhone 1 was released, New Rules has been completely updated with new stories and strategies to reach buyers directly.
Search Engine Land
AUGUST 23, 2024
Great content is essential, but technical SEO is the foundation that supports it. Even the best content will struggle to succeed if your website can’t be crawled, has rendering issues or suffers from poor indexing. Without a solid technical base, getting to Page 1, earning a link in an AI Overview or driving organic traffic will be nearly impossible.
Martech
AUGUST 23, 2024
The connection between employee experience (EX) and customer experience (CX) is well-documented, with both anecdotal evidence and statistical data supporting the correlation. Research indicates that positive EX leads to superior CX, which in turn drives revenue growth and customer satisfaction. This relationship is demonstrated in companies where engaged employees deliver exceptional service, resulting in improved customer relations and business success.
Engage Selling
AUGUST 21, 2024
Ever been ghosted by a prospect? It’s probably because you’re going too narrow. Here is the bare minimum number of stakeholders you must cultivate. For more strategies like this, check … The post The Minimum Number of Stakeholders first appeared on Colleen Francis - The Sales Leader.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Iannarino
AUGUST 23, 2024
Unlock the true potential of your sales force by leveraging marketing in innovative ways that go beyond lead generation.
Search Engine Land
AUGUST 22, 2024
The advent of large language models (LLMs) marks the most significant shift in the search experience since the rise of mobile technology. Google’s SERPs are evolving beyond the traditional 10 blue links, introducing AI Overviews and other enhanced features. The full impact on brands and consumers is still unfolding This article explores the hypothesis that the integration of LLMs into everyday life will fundamentally change how people search.
Martech
AUGUST 21, 2024
To lead and shape marketing technology strategies, marketers must master six core competencies. You can read about the first one, generalized system understanding, here. Today we’re looking at martech tool management. What is martech tools management? Let’s start with what martech tool management isn’t: It isn’t about technical setup or programming, and doesn’t require certifications or deep technical knowledge.
Engage Selling
AUGUST 19, 2024
Want to build a killer LinkedIn network that actually boosts your sales? The secret is size – but not in the way you may be thinking. How to achieve critical … The post Is Your Social Network Big Enough? first appeared on Colleen Francis - The Sales Leader.
Speaker: Jason Cottrell and Gireesh Sahukar
Retailers know the clock is ticking–legacy SAP Commerce support ends in 2026. Legacy platforms are becoming a liability burdened by complexity, rigidity, and mounting operational costs. But modernization isn’t just about swapping out systems, it’s about preparing for a future shaped by real-time interactions, AI powered buying assistants, and flexible commerce architecture.
Iannarino
AUGUST 21, 2024
In today's competitive sales landscape, your personal brand could be the key to unlocking more opportunities.
Search Engine Land
AUGUST 20, 2024
Many SEO professionals have been asked by managers or clients, “ How long does SEO take ?” Usually, the answer is “Somewhere between 4-12 months.” In some cases, it can take as long as 24 months to see a significant return on investment. This article discusses ways to get SEO results faster through what the late and great Hamlet Batista called “agile SEO.
Martech
AUGUST 22, 2024
Marketers are starting to think big about AI in marketing. Different organizations will take various routes to achieve their goals. Some will hire expensive consultants and embark on a massive AI transformation. Based on my experience watching companies undertake similar transformations, whether in agile marketing or digital transformation , this “big bang” approach is almost certainly doomed to failure.
Force Management
AUGUST 22, 2024
We’ve been a part of making many sales kickoffs successful over the years. One early indicator of a SKO that drives the company’s core revenue objectives all year: front-line manager preparedness. Managers are a critical instrument to driving results after your sales kickoff, helping to reinforce new concepts and best practices throughout the year. Getting them onboarded early and preparing them to lead during and after your event can transform the outcome of your SKO.
Speaker: Beth Sunshine, SVP, Up Your Culture
When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.
Iannarino
AUGUST 19, 2024
Are you focusing too much on cold calls and neglecting the rest of the sales cycle that can make or break your deals?
Search Engine Land
AUGUST 22, 2024
When setting up Performance Max or Shopping campaigns, structure and segmentation are often among the first considerations. Your approach depends on the account’s size, conversion volume and overall business objectives. This article explores the advantages and disadvantages of the most common campaign segmentation methods, including: A single “one size fits all” campaign.
Martech
AUGUST 20, 2024
Over 90% of parents think brands that advertise alongside children’s and family content are more trustworthy than brands that advertise in other environments. That was the headline from a new study by Future Today, a provider of free ad-supported TV (FAST) channels such as HappyKids and iFood.tv. The trend of families watching streaming TV together was strengthened by the pandemic and persists today, the study said.
Partners in Excellence
AUGUST 23, 2024
Time is something that impacts everyone. There are only 24 hours in a day, 7 days a week. We have more demands on our time than we have the time to do those things. Some of those demands are things we inflict on ourselves. Some of those demands are the result of requests from others. However we choose to commit our time, we have to use it as well as we possibly can.
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Iannarino
AUGUST 20, 2024
Over time, the industries you call on will have periods when they face headwinds that cause significant problems. During other periods, the same industry will experience tailwinds, which are beneficial trends and events that companies must take advantage of to be competitive. As a B2B salesperson, you need sales strategies to sell when an industry is facing headwinds or tailwinds.
Search Engine Land
AUGUST 19, 2024
Sam Altman, cofounder of OpenAI, is in a betting pool with other tech CEOs. The bet is simple. What the first year will be for a one-person billion-dollar company? This article will examine whether a billion-dollar, one-person SEO agency can emerge. Is it pure fiction or is it the future? What Altman said If we look at what Sam Altman said, he initially stated that we would see the emergence of 10-person billion-dollar companies soon.
Martech
AUGUST 22, 2024
It’s iOS update season again, and email marketers need to get ready. The good news is that while iOS 18 is expected to be released in mid to late September, similar to previous years, the changes affecting Apple Mail aren’t available in beta yet. This likely means they won’t be part of the initial update. (Don’t take my word for it. Apple’s preview mentioned that the changes are “ coming later this year ,” which, to me, makes it more likely they’ll be released separately and at a later date.
Partners in Excellence
AUGUST 20, 2024
This morning, going through my social feeds, I happened on this pronouncement: “If any of my friends are supporting, [Insert the other party’s candidates], please unfriend me. You are entitled to your opinions, but I have no desire to engage with you… ” While this was the most pronounced articulation, I see too much of the same thing happening.
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