Search Engine Land

SEPTEMBER 17, 2024

Reduced reliance on follower count for reach. A search universe analysis can help refine your content strategy to meet these needs. Why meeting searchers’ needs matters more than semantics Developing a holistic video strategy Creating successful social media videos goes beyond just producing engaging content.

Objectives and Key Results 87

Objectives and Key Results Click Through Rate A/B testing Education 87

Martech

JULY 10, 2024

It was my job to gently educate these skeptics on why their target audience was on the social platform in the first place and see the opportunity to meet their needs in a new way — not just pushing the product. Let’s roll up our sleeves and look at a few real-world examples, shall we? The simple answer is that it depends.

Clients 132

Clients Strategize Launch Technology 132

Martech

SEPTEMBER 20, 2024

These involve checking vendors’ security practices, understanding how they handle their data and ensuring they follow your security standards and data handling requirements. Give them a full scope of what that is and rapidly educate them about that and who has access to the data internally as well.” This is absolutely one of them.

Government 124

Government Legal Contract Commission 124

Martech

OCTOBER 25, 2024

You can use them to promote events, keep leads engaged, follow up with customers and much more. Instead, set up a sequence to do it for you, making sure people don’t forget about your event and increasing attendance. Then, follow up with a recording link and a quick survey to get feedback.

Appointment 122

Appointment Follow-up Contact Start-ups 122

Search Engine Land

JULY 23, 2024

Although the term “digital marketing” is self-explanatory, there’s more to it than meets the eye. Let’s break down and understand the following: What does digital marketing include? Video content : Producing videos to educate, entertain or inform your audience. Business email address Sign me up!

Click Through Rate 93

Click Through Rate Commission Promote Lead generation 93

Search Engine Land

JULY 22, 2024

Audiences, intent and external factors Here is an example from one of my agency’s clients (focusing on education) for Google Ads campaigns’ conversion rates: Competitor: 2.8% Monthly/weekly conversion volumes : They need to meet algorithms’ minimums (see Google Ads’ tROAS guidelines or Meta Ads’ guidelines ). Generic: 6.1% Processing.

A/B testing 96

A/B testing UX Campaign Conversion 96

Salesforce

OCTOBER 29, 2024

And yet those initiatives have a failure rate of up to 90%. For example, a CoE’s main goal would be to ensure that Salesforce aligns with their company’s strategic objectives, enhances productivity, and continuously evolves and innovates to meet the business’s changing needs. In fact, firms spend $1.3

Government 64

Government Objectives and Key Results Teamwork Strategize 64

Hubspot

JULY 22, 2024

Follow-up Emails Follow-up emails are central to keeping prospects engaged, ensuring deals stay in motion, and in some cases, disqualifying uninterested prospects before you sink too much time and effort into your engagements with them. Would you be open to setting up a call to discuss this further?

Clients 78

Clients Referrals Prospecting Sales 78

Martech

SEPTEMBER 18, 2024

Whether they’re searching for a last-minute gift, checking restaurant reviews or looking up how to fix a leaky faucet, these moments offer key opportunities for engagement and conversion. Brands that effectively meet these needs with useful content gain a significant edge. To win these moments: Optimize for local search.

Customers 70

Customers A/B testing Trust Click Through Rate 70

Martech

JANUARY 14, 2025

Instead of generating valuable opportunities, you waste time educating, pitching and following up with leads who either disappear or arent qualified. Dig deeper: 3 ways to optimize your marketing funnel for driving revenue and leads Its important to adhere to the following when implementing a full-funnel approach.

Campaign 123

Campaign Growth Follow-up Pitch 123

Salesforce

OCTOBER 28, 2024

When I come across Salesforce pages and forms that are dense with fields and lack an easy-to-follow structure, it hurts my brain. How neurodivergence shows up varies by individual. So, let’s use this continuing education portal page as an example. Even among folks who have ADHD, there’s a range of experiences.

UX 59

UX User Experience Follow-up Education 59

Martech

JULY 22, 2024

Demographic Segmentation: This approach involves dividing customers based on demographic factors such as age, gender, income, education, occupation, or marital status. This approach helps businesses tailor their marketing efforts to meet the specific needs and challenges of different types of organizations. Processing.

Campaign 112

Campaign Territory Technique Service 112

Hubspot

JULY 22, 2024

I know, I know, you'd rather just pick up the phone and call. Here‘s one thing I never fail to do: Look up how to pronounce the prospect’s name. You should also follow their pronouns if they are listed in their LinkedIn bio. Is it ok if I send you a follow-up email to review at your convenience? Introduce yourself.

Cold Call 78

Cold Call Hospitality Objectives and Key Results Follow-up 78

Heinz Marketing

JUNE 5, 2025

A B2B buyer’s journey is the process a prospect follows, from becoming aware of a problem to evaluating solutions and ultimately making a purchase decision. By understanding how your buyers make decisions and taking action to meet them where they are, you set your go-to-market teams up for success.

B2B 59

B2B Pipeline Campaign Sales 59

Hubspot

APRIL 30, 2025

Ill never forget one of my first big sales meetings. According to data from Lantern , effective use of buying signals can create 10-20% more sales opportunities and reduce a companys customer acquisition cost (CAC) by up to 30%. When a prospect brings up money or budget without being prompted, its a huge signal. Body language.

Contract 31

Contract Objectives and Key Results Sales Prospecting 31

SaaStr

JULY 14, 2025

Their meeting preparation framework illustrates this perfectly. The actual experience looks more like air traffic control during a thunderstorm. Our AI agents are enhancing jobs, not replacing them.”

Strategize 68

Strategize Education Represent Negotiate 68

RingDNA

JUNE 10, 2025

Warm calling is an outbound sales strategy that focuses on dialing, connecting with, and having sales conversations on the phone with sales leads who have been “warmed up” with some kind of prior activity. A lead that is ready to be called must meet two requirements. What is warm calling? There are three ways you can get this.

Cold Call 62

Cold Call Contact Referrals CRM 62

Martech

JUNE 25, 2025

I’ve attended recent industry events, including Swaay.Health LIVE, MarTech Spring 2025 and the Midwest Digital Marketing Conference, and one big challenge kept coming up: how do we balance brand awareness with demand generation? And the numbers back it up: 87% of top-performing marketers combine brand and demand strategies.

Teamwork 75

Teamwork Campaign B2B Education 75

Adaptive Business Services

APRIL 30, 2025

If my purpose is to educate is leveraging AI to do so really cheating? I have always said that there are only three possible outcomes from any sales interaction You did not meet customer expectations – If you made the sale, it was probably either by luck, by being low bid, or a combination of the two. Its a wonderful tool!

Customers 71

Customers CRM Quota Trust 71

Salesforce

SEPTEMBER 10, 2024

It also helps build a stronger brand that is committed to meeting individual customer needs. For example, automation tools can prioritize and route tickets, summarize and log case resolutions for future reference, and even manage customer follow-ups without human input. This increases the likelihood of additional purchases.

Service 69

Service Customers Cross-sell Contact 69

Hubspot

NOVEMBER 15, 2024

This helps me optimize inventory levels and adjust marketing strategies ahead of key selling periods, ensuring I can meet customer demand without overstocking.” Integrating these data streams ensures forecasts aren't just educated guesses but are grounded in comprehensive, multifaceted analyses. Pricing decisions.

CRM 36

CRM Territory Launch Price 36

Martech

DECEMBER 16, 2024

Generative SERP elements that answer follow-up questions in Bing and Bing Deep Search. Focus on managing these platforms directly to ensure you meet your audience where they are. involves a wide array of strategies designed to increase visibility in search, educate knowledge algorithms and feed LLMs. Processing.

Engineering 117

Engineering Niche Technology Technology 117

RingDNA

MARCH 26, 2025

How to Use LinkedIn to Find and Engage B2B Sales Prospects While the cold call has hardly disappeared from inside sales, social media tools such as LinkedIn give you the ability to warm up cold calls with research. Would you show up to an important meeting wearing shorts and a Panama hat? This is where you expand your influence.

Closing 62

Closing B2B Sell Referrals 62

Hubspot

JANUARY 14, 2025

Heres why: Realtors are always certified members of the National Association of REALTORS (NAR), whereas real estate agents arent required to be (unless its a part of their states regulations) Both realtors and real estate agents complete the same education and training requirements (national and state licensing exams).

Real Estate 64

Real Estate Non-Profits Strategic planning Education 64

RingDNA

MARCH 31, 2025

Sales Ops is Shifting from Activity Tracking to Outcome-Based Metrics For years, sales teams have focused on quantity-driven KPIs like calls made, emails sent, and meetings booked. I don’t like to think about education or certifications, when I talk to people. New reps need to ramp up quickly while mastering complex tech stacks.

Government 62

Government Cross-sell Objectives and Key Results CRM 62

Salesforce

MARCH 12, 2025

For example, 65% believe that AI will speed up financial transactions. Thats up from 46% in 2023. Automating these tasks can free up advisors time to focus on helping clients reach their financial goals. For example, you can simplify meeting preparation with the help of AI agents.

Service 59

Service Represent Government Trust 59

Highspot

JUNE 19, 2025

To build brand loyalty and following, SaaS companies, for instance, often build customer loyalty programs that offer early access to beta features, exclusive training, or priority support. Marketers educate and connect with audiences through content, social media channels, emails, and events to spark lasting interest.

GTM 52

GTM Customers Cross-sell Contract 52

Hubspot

NOVEMBER 18, 2024

This helps me optimize inventory levels and adjust marketing strategies ahead of key selling periods, ensuring I can meet customer demand without overstocking.” Integrating these data streams ensures forecasts aren't just educated guesses but are grounded in comprehensive, multifaceted analyses. Pricing decisions.

CRM 36

CRM Territory Launch Price 36

Adaptive Business Services

APRIL 9, 2025

Jamieson Position : Nimble CRM Trainer & Consultant Location : Boise Metropolitan Area Connections : 872 followers, 500+ connections Professional Role: Craig specializes in Nimble CRM training and implementation , focusing on solopreneurs and small teams. Pre-Call Synopsis for Craig Jamieson Key Details: Name : Craig M.

Electricity 71

Electricity CRM Relationship building Clients 71

Hubspot

DECEMBER 4, 2024

In this post, I’ll explore specific ways that AI is transforming businesses of all sizes, why it could be a worthwhile investment, and I’ll also share what you need to know to get your business up to speed, equipped for anything, and ready for future developments in tech. AI makes tasks easier to complete. I’m a [insert type of brand].”)

Service 64

Service Manufacturing Prospecting Campaign 64

Martech

MARCH 19, 2025

Positionless Marketing follows this same philosophy. The goal is not just to meet quarterly KPIs (key performance indicators) but to adapt dynamically to consumer behavior and ensure long-term engagement. Positionless Marketing follows this principle by shifting power to marketers themselves.

Assembly Line 78

Assembly Line Manufacturing Campaign Education 78

Martech

JUNE 13, 2025

Despite all the advances in intent data and predictive analytics, most programs use educated guesses about prospects’ needs. Up to 97% of marketers say ABM delivers a higher ROI than other marketing strategies, recent research shows , but only if done right. Dig deeper: Is your ABM strategy keeping up with the times?

Campaign 56

Campaign Launch GTM Education 56

Sales Hacker

MAY 7, 2025

We actually opened up our commercial sales offices there and our BDR offices there. They built them from the ground up, and their day-to-day responsibilities are not necessarily thinking about technology enhancements. You mentioned that you’re meeting for it later today. I think, it’s always an education.

GTM 83

GTM Engineering Customers Cross-sell 83

PandaDoc

JUNE 2, 2025

How the Challenger process works In short, the Challenger method is summed up as teach, tailor, and take control. However, the actual sales process follows a more detailed flow designed to shift the buyers perspective and build momentum toward a decision. Warm up the buyer The process starts with a strong foundation of credibility.

Process 52

Process Objectives and Key Results Sales Angle 52

Sales Hacker

MAY 7, 2025

We actually opened up our commercial sales offices there and our BDR offices there. They built them from the ground up, and their day-to-day responsibilities are not necessarily thinking about technology enhancements. You mentioned that you’re meeting for it later today. I think, it’s always an education.

GTM 70

GTM Engineering Customers Cross-sell 70

Highspot

APRIL 20, 2025

Short, targeted sessions are ideal for teams juggling meetings, calls, and prospect follow-ups. Microlearning increases knowledge retention by up to 80% compared to traditional training formats. They can fit training into their busy schedules without interrupting their work, whether between meetings or on the road.

Go To Market 52

Go To Market GTM Objectives and Key Results Objection handling 52

Adaptive Business Services

MARCH 26, 2025

This past winter, I had an issue with my heat pump freezing up. Every interaction with a customer will result in one of three outcomes You did not meet expectations You met expectations You exceeded expectations Only #3 should be acceptable. Managing expectations falls under the larger banner of client education.

Clients 86

Clients Education CRM Service 86