Search Engine Land

MARCH 15, 2023

This article will cover how to think critically and creatively in the following areas of SEO product management : Fundamentals for SEO product managers. Est. revenue impact / risk Use the formula Traffic x CRO x AOV to estimate sales; the return on investment. Critical thinking. How to write an effective SEO ticket.

Product 87

Product X-functional Objectives and Key Results Engineering 87

Search Engine Land

OCTOBER 2, 2023

Keyboard navigation Keyboard navigation aims to ensure all page functionality is accessible via the keyboard. If a website is not fully crawlable, these tools and services might not function properly, making it difficult for individuals with impairments to utilize a website. Get the daily newsletter search marketers rely on.

X-functional 132

X-functional Engineering Angle User Experience 132

ConversionXL

MARCH 13, 2019

B2B buyers from Gen X expected phone calls and handholding. Most have grown up around a technology (the Internet) that empowers them to research new topics more confidently. The primary purpose of a B2B site may have once been to get site visitors to pick up the phone or fill out a form. That number isn’t getting smaller.

B2B 130

B2B B2C Retail X-functional 130

Lead Fuze

AUGUST 12, 2021

Let me point out one important fact — We are all human beings, and our minds function in a similar way. To persuade is to inform and educate. I kept bidding them up. “ When you assign someone a positive label, like having high intelligence or being a good person, that actually cues them up to live up to that label.

Sell 98

Sell X-functional Sales Follow-up 98

ConversionXL

AUGUST 4, 2020

Follow this 90-day plan to get the right things in place and start delivering results. Your backstory might be that you’ve recently taken up yoga and you need to buy some yoga pants to wear to a class. Start by researching your options on Google and follow the paths presented to you. Have you bitten off more than you can chew?

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

ConversionXL

JULY 6, 2021

A high CPC followed by a conversion rate of ~10% may not make your business its money back on a campaign. Their top of funnel ads and are aimed at educating providers: Using LinkedIn’s laser-focused targeting features (more on this later) this ad could land in front of target providers with aligned job titles and experience levels.

CTR 129

CTR X-functional Campaign Price 129

SalesHandy

MARCH 21, 2023

You can add up to 30 different merge tags like {{first name}}, {{last name}}, {{location}}, {{country}}, and more. When you send a prospect a follow-up email ensure an adequate amount of time has passed between each email. All we want to know is how would that product help us I am investing X amount of money in it.

Closing 98

Closing X-functional Sales Follow-up 98

ConversionXL

JULY 15, 2020

In a software team, a full-time Product Owner and separate Scrum Master work together to ensure the team is working on the right work at the right time, but they stay away from rolling up their sleeves and executing work. While developers may measure success based on “working code,” a functioning campaign is not enough for marketing success.

X-functional 87

X-functional Technique Strategize Campaign 87

ConversionXL

OCTOBER 26, 2022

Brands big (like Ray-Ban ) and small (like Scrub Daddy ) have grown to millions of followers and seen exponential ROI. In this way, TikTok’s feed is similar to the suggested content that other social media platforms serve up. By mixing up evergreen and trending content, you can ensure your channel never becomes stale.

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

SaaStr

JANUARY 24, 2022

SaaS accounting and finance has gotten pretty complicated, and the impacts of getting it wrong have gone up substantially. Last year, I met with the founder of a start-up I really, really liked. She has worked with numerous start ups in Bay Area and Europe (Virgin Mobile USA Inc., Things have changed a lot. NanoGram Devices Inc.,

Finance 128

Finance Contract X-functional Start-ups 128

Salesforce

NOVEMBER 20, 2023

As celebrated entrepreneur Siva Devaki noted, “Sales is not about selling, but about building trust and educating.” Speed up your sales Wait, what is a sales call? Follow these four steps: 1. Make sure you mention the day and date as well as the method you’ll use to follow up.

Objectives and Key Results 69

Objectives and Key Results Pitch X-functional Sales 69

Sales Pop!

FEBRUARY 6, 2023

First, such vendors make claims for these platforms that could never be kept, such as “Get more qualified leads” and “increase sales by x%.” No piece of technology could stand up to a promise of increasing sales, including ours (we make no such claim). AI can only support the salesperson—and for this function, it is very valuable.

CRM 52

CRM Engineering Manufacturing X-functional 52

Hubspot

OCTOBER 26, 2018

Source : Theme X. Theme X has an easy-to-use page builder, shortcodes that help you customize your site, and a responsive design. Theme X includes four “ stacks ” that allow you to choose from a variety of unique designs and layouts. The theme works best for business, education, and sports and health websites.

E-commerce 100

E-commerce X-functional UX Niche 100

Search Engine Land

FEBRUARY 9, 2023

Executive presence If you don't already, you need to follow Tom Critchlow online. And it's why SEOs need to be able to hang out with the marketing world and have grown-up conversations about the importance of SEO. It's a statement from the SEO specialist, "We're going to do X because it's going to achieve Y."

X-functional 100

X-functional Clients Account management Niche 100

SalesHandy

MAY 28, 2021

Or getting a call from a company that wants to partner up and work on a collaboration that could benefit you both. Cheaper calling and data costs have made it easier for everyone to pick up the phone, which has lowered the barriers for scrappy sales teams. Key Benefits Of Cold Calling For Sales. Supplements Your Sales Pipeline.

Cold Call 98

Cold Call Closing Contact Follow-up 98

SalesHandy

MAY 15, 2020

All of this will naturally lead to making it easier for you to scale your sales function and increase revenues for your organization. For example, if the lead is from the ‘X’ industry, they get 30 (out of 100) added to their score. You can also choose to engage them over Emails and set up introductory calls. And so on.

X-functional 98

X-functional Pipeline Sales CRM 98

Sales Hacker

SEPTEMBER 28, 2021

In this episode of the Sales Hacker Podcast, we have Hakim Myers , Business Recruiter at Nextdoor , where he recruits for people, finance, and legal functions for startups. He recruits for people, finance, and legal functions, and he’s been in startup land since 2013. Companies like Buzzfeed and ZocDoc were popping up all around.

Negotiate 82

Negotiate X-functional Legal Finance 82

Heinz Marketing

MAY 16, 2022

Obviously, if you have been following SiriusDecisions or Forrester for a long time you’ve probably seen Alan’s name in research or content. Why did that bubble up as a topic for you? Alan, thanks for joining us. Alan : Thank you, Matt, I’m really happy to be here. Nice to do one of these with you. Matt : Yeah.

Pipeline 93

Pipeline Referrals X-functional Cross-sell 93

ConversionXL

SEPTEMBER 5, 2019

You should be able to replicate this process after reading it (or at least follow the resources in the article to learn more about specific parts). Essentially, personas were largely a parody of themselves, with made up data (or irrelevant data like the eye color of a persona). Note: the following gets into the weeds a bit.

X-functional 115

X-functional Represent Follow-up User Experience 115

Hubspot

FEBRUARY 21, 2020

When you consider that the average onboarding and ramp-up time for a sales professional is nine months or more, that turnover rate starts to have serious consequences for individual sales teams and the revenue they’re responsible for. Most CRMs come equipped with dashboard functionality. They’re unwilling to change. Offer training.

X-functional 94

X-functional Quota Objectives and Key Results Drivers/motivators 94

Sales Hacker

SEPTEMBER 29, 2020

Regie uses AI to create inbound, outbound, and even follow-up sales campaigns faster using over a billion rows of performance data across 75 industries. And then we’ve taken a bigger look at what company we want to be when we grow up, and now we also have a pre-signature tool as well.

Contract 108

Contract X-functional Objectives and Key Results Legal 108

ConversionXL

JUNE 2, 2020

We have feature X that they don’t.”. You can toot your horn for a few months, but they’ll catch up. They’ll always catch up. They will catch up. Your competitor has feature X, you need feature X. Only category connoisseurs could highlight some functional differences between the shoes.

A/B testing 162

A/B testing X-functional Price Gaming 162

Heinz Marketing

OCTOBER 25, 2021

Some great content up there, that’ll help you really think about this hybrid world and hybrid in person online, off line. Matt: I’m really glad you brought that up. What if it had X? The product led growth, sorry, PLG product led growth functions businesses’ strategies. What if it had Y?

Pipeline 116

Pipeline Growth Sales X-functional 116

SalesHandy

SEPTEMBER 17, 2020

The email’s objective is to educate the prospect with essential benefits and nurture them for purchasing your product or services. We have also added a sample follow up email for prospective clients, which can add benefits to your primary emails. Hi First_Name, Thank you for filling up the {Survey Name} survey.

Prospecting 93

Prospecting Objectives and Key Results Sales X-functional 93

ConversionXL

NOVEMBER 5, 2020

You’ll end up pivoting not only your service offering but the people you serve and your value proposition. When clients ask, “Do you do X?,” I knew we needed to change things up to survive. The real gold lies by digging deeper into their responses with relevant follow-up questions. Most B2B buyers know this.

UX 120

UX Clients Service Niche 120

Lead Fuze

AUGUST 3, 2021

Depending on how much you charge for your services and how many clients you take in at a time, learning how to get referrals could make up a large chunk of your lead generation strategy. Well, it’s a matter of three things (or steps): Education (how well your clients know what it is you do). 1 Educate Your Clientele.

Referrals 105

Referrals Clients Lead generation Contact 105

Sales Hacker

JULY 10, 2020

I followed his system, and it changed my life. What followed was almost a discovery session , similar to what we all put our clients through. This stage is all about understanding the feature functionality your buyer is looking for and how closely your solution aligns with it. “ You can double your income with this.

Legal 116

Legal X-functional Contract Presentation 116

ConversionXL

APRIL 25, 2016

The GDN is made up of millions of websites, videos and mobile apps. This will help you define conversions, set up goals, events, etc. If you’re building for the App Store, ensure you have a Mac that’s at least running OS X 10.8 Note: Often, people cannot get this report to function properly. Image Source.

X-functional 88

X-functional GTM UX Objectives and Key Results 88

SalesHandy

MAY 15, 2020

All of this will naturally lead to making it easier for you to scale your sales function and increase revenues for your organization. For example, if the lead is from the ‘X’ industry, they get 30 (out of 100) added to their score. You can also choose to engage them over Emails and set up introductory calls. And so on.

X-functional 52

X-functional Pipeline Sales Lead generation 52

SaaStr

NOVEMBER 21, 2020

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. But it took a lot of thinking up until that point before we ended up pulling the trigger. It just made it a lot easier for us to scale up Salsify as we found success. Harry Stebbings. Rob Gonzalez.

E-commerce 102

E-commerce Manufacturing X-functional Retail 102

ConversionXL

MARCH 7, 2017

You should be able to replicate this process after reading it (or at least follow the resources in the article to learn more about specific parts). Essentially, personas were largely a parody of themselves, with made up data (or irrelevant data like the eye color of a persona). Note: the following gets into the weeds a bit.

X-functional 102

X-functional Represent Follow-up Up-sell 102

SaaStr

JULY 2, 2020

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. In the second interview with Dataiku, I think I picked up that they were interviewing me for a sales position. To what extent is Kurt and Dataiku willing to engage with pilots and POCs? Harry Stebbings.

Customers 111

Customers Contract Price Education 111

Hubspot

OCTOBER 23, 2017

To determine this, ask the following: Will this purchase come out of your budget? BANT seeks to uncover the following four pieces of information: Budget: Is the prospect capable of buying? But you might be acting prematurely -- send over educational resources and offer to help until they’re ready to buy, if you can.

Sales 101

Sales X-functional Contact Prospecting 101

Sales Hacker

AUGUST 30, 2018

Following a short conversation, you may learn that they go up the mountain a couple of times a year and that they hate putting on chains. CR(t) —The conversion rate as a function of time to get to a single SQL. Content — Use of content to educate prospects so they visit your app, website, send you an email etc.

Prospecting 47

Prospecting SQL GTM X-functional 47

ConversionXL

JUNE 26, 2017

Elite Camp 2017 had an enviable line-up of heavy hitters and rock stars. So we want to come up with a bunch of radically different ideas & test them. Organize growth into a cross-functional team. Sales/support follow up with useful content. Value = ( knowledge + Skill ) x Attitude. Self-learning videos.

UX 85

UX Cross-sell A/B testing Government 85

ConversionXL

APRIL 3, 2018

Following that can be damaging to long-term goals. No more puking up unicorns and rainbows. Positioning isn’t something marketing makes up, it’s something marketing uncovers. alexa_hubley is up and bringing tons of energy and customer marketing knowledge to the stage at #cxllive ??????????? Marketing can polish a turd.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

Heinz Marketing

JUNE 4, 2018

Samuel Sunderaraj has the following experience in sales management: Driving and initiating contact with senior decision-makers at Small To Enterprise Accounts (C-level). Start-up advisor. You have been in deep in B2B sales throughout the west coast, in the valley, up here in Seattle for a long time. All this and a lot more!

Pipeline 53

Pipeline Sales Drivers/motivators X-functional 53