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Measuring marketing’s impact: From metrics to growth

Martech

While revenue growth is prime currency, there’s a deeper truth. It’s building a brand story that resonates — forging connections that turn customers into loyal referrals and delivering an experience beyond the solution. That’s the “secret” for sustainable growth, not a fleeting sales spike.

Growth 121
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From guesswork to growth: How to build a customer-centric marketing strategy

Martech

Through 1:1 interviews tracking how early users found their service, they discovered two critical insights to drive 3,900% growth in 15 months. They also learned that most customers came from personal referrals a crucial, untapped source of growth. The company offered additional storage space in exchange for referrals.

Growth 106
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Frequently Asked Questions About CLG Metrics in B2B Marketing

Heinz Marketing

Customer-Led Growth (CLG) requires a new lens for measurement. Traditional funnel metrics like MQLs or pipeline velocity don’t tell the full story of how your best customers drive long-term growth through retention, expansion, and advocacy. CLG metrics focus on post-sale impact. How do I measure Net Promoter Score (NPS)?

B2B 91
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10 Creative Referral Program Ideas to Grow Your Business

Salesforce

Small and medium-sized businesses (SMBs) and startups can reap the benefits of a good referral program. Lets check out how to build an effective referral program and some fresh ideas to make it even better. What well cover: Whats a referral program? Why do referral programs matter for small businesses?

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Rethinking Account Development: A Customer-Led Growth Model for B2B

Heinz Marketing

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing With B2B growth increasingly powered by customers—not just marketing and sales—traditional funnel models are falling short. Here’s a breakdown of the model and how each stage supports long-term, sustainable B2B growth. And that is where it truly shines.

Growth 52
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How to boost audience engagement: Top strategies and techniques

Search Engine Land

Too many brands and content creators focus on driving audience growth and lose sight of maintaining engagement. Advocacy and referral bonuses : Create compelling referral bonuses for customers to. When done right, these efforts will lead to sustained growth, stronger customer relationships and long-term success for your brand.

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Debunking 7 Common Myths About Sales Funnels

ClickFunnels

But here’s the thing—many business owners get stuck believing myths that hold back their leads, sales, and growth. And that builds the kind of relationship that leads to loyalty and referrals. Consider adding an educational email series to your funnel or a bonus PDF that dives deeper into your core topic.