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Reddit launches Lead Generation Ads

Search Engine Land

Reddit has launched Lead Generation Ads in public beta, available globally for advertisers working directly with the platform. Reddit’s new ad format allows advertisers to collect user information directly on the platform, potentially improving lead quality and campaign performance for businesses across various industries.

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How to develop a paid search strategy

Search Engine Land

The path to earning it varies between ecommerce and lead generation, so your strategy should reflect those differences. For ecommerce businesses, the objective is to generate sales directly through purchase checkouts. Here, success isn’t just about the volume of leads but their quality. Not all revenue is the same.

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Debunking 7 Common Myths About Sales Funnels

ClickFunnels

Even though your company is in-person, you can still use a funnel for lead generation. Myth 5: Funnels Are Set-It-and-Forget-It Once you launch your funnel, you might think your work is done. And that builds the kind of relationship that leads to loyalty and referrals. You’re giving before asking.

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AI-powered martech news and releases: February 20

Martech

Here are this week’s AI-powered martech releases and updates: Inuvo launched the IntentKey Platform, an AI agent designed for audience modeling using its proprietary IntentKey AI. It provides AI-generated demographic insights, including age, gender, income, education location.

Launch 94
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Why marketing must reclaim GTM design in the age of AI

Martech

The shift in GTM power dynamics For years, marketing leaders have struggled under a limited, often misunderstood definition of their role — confined mainly to brand awareness, lead generation and tactical campaign execution. Marketing should have stepped into a larger strategic role as revenue movements evolved. subsidiary.

GTM 106
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Dear SaaStr: How Do You Balance Optimism with Realism When Pitching VCs?

SaaStr

For example, instead of saying, “We’ll hit $10M ARR in two years,” break it down: “We’ll grow from $1M to $3M ARR by expanding our sales team and doubling our lead generation, then scale from $3M to $10M by launching into a new vertical.” What they’re really betting on is you—your ability to execute, adapt, and lead.

Pitch 93
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How Opportunity-Based Marketing Aligns Your Teams and Helps Close Deals

Salesforce

The buying committee might be an architect from an architectural firm, the owner of the property or building, a general contractor from a different firm, and so on. The architect, owner and general contractor all have different selection criterias. At the beginning, it’s all about education.

Closing 59