Remove Education Remove Launch Remove Niche
article thumbnail

Peak PPC season is coming: 5 tests to run now

Search Engine Land

Depending on your company’s size and goals, you can weigh the pros and cons of niche platforms with great targeting and intent (for SaaS, maybe that’s relevant subreddits or a platform like Capterra) vs. bigger platforms with more reach and less precise targeting ( YouTube or connected TV). Where the right people spend their time.

article thumbnail

Your top B2B YouTube ads questions – answered

Martech

What it can do is start a conversation, educate and build trust the things that move buyers through a long sales cycle. Educate Demo your product in action, showing real-world applications and benefits, not just features. Whatever your niche, the key is continuously testing and refining your targeting. Where should we start?

B2B
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

AI-powered martech news and releases: November 7

Martech

While still a niche feature, 29% of marketers now deem it crucial, a significant increase from 13% in 2023. However, the fact that 8% of users are unsure about AI’s specific role within their platforms underscores the need for greater transparency and education in this area. The full report can be found here. (

article thumbnail

Instagram Just Became a Search Engine

Sales Hacker

Treat your bio like metadata Include relevant terms in your bio, such as your niche, offering, or location (e.g. Back in late 2023, shortly after launching Threads, public posts from Threads started showing up in Google search results. I think we’ll see way more descriptive and education-oriented content surfacing on Instagram.

article thumbnail

GTM 152: What’s Actually Working in GTM Right Now: Lessons from Centari, Atrix AI, & Gaiia

Sales Hacker

Gaiia is an end-to-end ERP, billing, and CRM platform for independent internet service providers (ISPs), tackling a niche but high-value market with massive infrastructure needs. Atrix AI uses educational AI workshops to qualify buyers, build trust, and stand out in a noisy vendor landscape.

GTM
article thumbnail

How To Sell Your Business and Make a Successful Exit

Hubspot

Educate yourself. Do you want to launch a new venture, invest in other businesses, or take a break? The more niche their experience, the more theyll be able to guide your sale appropriately. Thats why its important to ask questions and get educated as soon as possible. Working with an advisor will make this easier.

article thumbnail

5 Amazon Ads features you’re not using — but should be

Martech

RMNs present a powerful opportunity for non-retail brands (like insurance companies, streaming services or education providers) to reach their ideal audiences in unexpected but highly relevant environments. For example, shoppers won’t browse Amazon for a new financial advisor.