Remove Education Remove Lead generation Remove Pipeline
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How strong brands build stronger B2B pipelines

Martech

B2B marketers are under pressure to deliver pipeline, but the old playbook of MQL chasing, generic content and paid ads isn’t cutting it anymore. The limits of MQLs in an AI-first world Traditional, MQL-focused lead generation isn’t doing well.

Pipeline 113
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Why marketing must reclaim GTM design in the age of AI

Martech

The shift in GTM power dynamics For years, marketing leaders have struggled under a limited, often misunderstood definition of their role — confined mainly to brand awareness, lead generation and tactical campaign execution. The appeal for sales is obvious: fast, automated outreach that feeds near-term pipeline.

GTM 104
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13 Strategies to Shorten Your Sales Cycle

Veloxy

Begin by charting the steps your sales team takes from the lead generation stage to the close. The collaboration between these two departments significantly increases lead generation effectiveness. Automation keeps deals flowing through the sales pipeline more quickly by taking care of repetitive tasks.

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Dear SaaStr: How Do You Balance Optimism with Realism When Pitching VCs?

SaaStr

For example, instead of saying, “We’ll hit $10M ARR in two years,” break it down: “We’ll grow from $1M to $3M ARR by expanding our sales team and doubling our lead generation, then scale from $3M to $10M by launching into a new vertical.” What they’re really betting on is you—your ability to execute, adapt, and lead.

Pitch 92
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Demand Generation vs. Lead Generation: Integrating To Drive Growth

ConversionXL

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.

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The Basics of Inbound Lead Generation

Hubspot

Even though in the 2013 State of Inbound Marketing Report we found that 20% of marketers say increasing total lead volume is their top priority this year, lead generation itself may not be the problem at hand. Often, lead generation problems can be addressed by fixing other problems -- like website traffic, for example.

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What is Sales Acceleration? Everything You Need to Know

Veloxy

Typically tied to your CRM, non-selling activities include data entry, admin tasks, manually prioritizing leads, generating quotes, and more. Salespeople still have to find time to meet with customers and generate sales. Most of the time, Veloxy powered sales teams start doubling pipeline, sales, and revenue by month three.

CRM 262