Martech

AUGUST 26, 2024

They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on. Take a look at how the industrial company Edmund Optics uses video to invite customers to an event, introduce products , and educate customers.

B2B 135

B2B X-functional Cross-sell B2C 135

Martech

AUGUST 15, 2024

Marketing provides content that educates and equips teams with key talking points to drive client conversations. How inelastic is demand for your products when you need to raise prices due to sudden increases in cost of goods sold? And creates unforgettable experiences that leave a lasting impression.”

Growth 121

Growth Entertainment Sports Strategize 121

Martech

MARCH 18, 2025

AI-powered search, knowledge aggregation and bot-led procurement are systematically eliminating the need for vendor-led education, sales prospecting and performance marketing. AI-driven, on-demand buyer education (without vendor control). AI will curate buyer-led communities where users educate themselves. What replaces it?

GTM 113

GTM B2B Education Consult 113

Search Engine Land

SEPTEMBER 20, 2024

educational pages), don’t drive them to buy now, as they’re not at that point. Send them to another educational page with a slightly lower funnel and closer to purchase intent. Key product feed optimization areas to focus on Price: Is your price competitive with the market to earn the click and sale?

CTR 108

CTR UX Campaign Education 108

Search Engine Land

JULY 22, 2024

Audiences, intent and external factors Here is an example from one of my agency’s clients (focusing on education) for Google Ads campaigns’ conversion rates: Competitor: 2.8% PPC professionals are often marketing-educated. Worse, they could think that such sleek-looking creatives mean that your price tag will be above their budget.

A/B testing 96

A/B testing UX Campaign Conversion 96

SaaStr

MARCH 19, 2024

And only 1/3 of these have an exit for 3x-10x the price of the last round, i.e. enough for anyone to make any money. So my educated guess from this data: 1%-1.5% The post What Are The Odds You Get Acquired Within 5 Years for a Good Price? I’m going to guess at least two thirds have a very modest exit. Around 1%-1.5%

Price 133

Price Education B2B 133

Sales Pop!

AUGUST 8, 2022

The layout of your store needs to make sense; you can’t have dry herb vaporizers and bongs mixed with no price layout. Focus on Education. This is why you need to focus on educating the customer. More importantly, by educating the customer, you are checking the two boxes for the customer experience; cultivation and advocacy.

Customers 241

Customers Education Niche Price 241

Martech

AUGUST 14, 2024

Negotiate better deals Deploy your usage data and business goals to get better pricing from vendors. Hold monthly workshops to share their expertise, educate colleagues and onboard new team members. No matter how good they may be, you will need regular reassessments to maintain effectiveness.

Negotiate 114

Negotiate Objectives and Key Results Technology Technology 114

Search Engine Land

AUGUST 8, 2024

You must have ad creative that: Educates: This content should focus on your brand and foster education and awareness. Lays out price and/or offer: Best used with a warm retargeting audience. Educational content. Consider video, blog posts, or other lower-intent content pieces. Product reviews.

Objectives and Key Results 89

Objectives and Key Results Education Entertainment Campaign 89

Tibor Shanto

AUGUST 10, 2021

If you don’t leave them thinking between the time of your call and the meeting, there’ll be little to talk about other than price and features. Deliver bite size pieces of content to incrementally educate your buyer using thoughtful persistence. The answer you get will be a conditioned response, conditioned by your competitors.

Appointment 274

Appointment Quota Prospecting Education 274

Veloxy

JANUARY 7, 2025

Content Marketing & Educational Resources Your content marketing can help speed up the sales cycle by teaching them early. Pricing Strategies and Negotiation Techniques Transparent and flexible pricing strategies can accelerate your sales cycle. Update prospects regularly to show you care about what they care about.

Objectives and Key Results 130

Objectives and Key Results Negotiate CRM Sales 130

Search Engine Land

AUGUST 1, 2024

Dig deeper: How to use SEO education for stakeholder management 11. If you’re about to change your pricing, don’t update product pages with language about saving money. Dig deeper: Enterprise SEO is 50% education and culture The idea is to align your SEO priorities with your business plans.

SQL 98

SQL Engineering Education Start-ups 98

Sales Pop!

SEPTEMBER 2, 2021

Today, people no longer enter the job market long after completing their higher education. But, unfortunately, the increasing cost of college tuition stops them from continuing their education, or else student loan payments cripple them. You can buy existing websites for a low price. Flip Websites And Sell.

Transportation 232

Transportation Drivers/motivators Networking Commission 232

Search Engine Land

SEPTEMBER 19, 2024

Focus on high-intent keywords and use clear, action-oriented messaging highlighting product benefits and competitive pricing. Video campaigns: Use informative or educational videos to build trust and give more insight into your product. Differentiate your product from competitors with comparisons, testimonials and guarantees.

Campaign 78

Campaign Education Lead generation Trust 78

ClickFunnels

AUGUST 17, 2021

Pricing: Free 1-month trial Starting from €79.99/month Pricing: Free trial with 25 free lead credits. Pricing: Free. Pricing: Lite plan: Free. Pricing: Basic plan: Free. Pricing: Custom. Moreover, you can also use this tool to: Understand the prospects’ needs. Engage them with personalized outreach.

Prospecting 244

Prospecting Price CRM Pitch 244

Sales Pop!

AUGUST 20, 2021

Marketing and sales departments generate lead flows; Education. This is where all the details, including the decision-making process and its price, are discussed; Proposal. The service offers three price plans: Professional, Team, and Enterprise. Pricing starts at $79. The Prices mentioned here are per month, per user.

Inside sales 246

Inside sales B2B CRM Price 246

ClickFunnels

AUGUST 8, 2021

A vast educational content library that will teach you everything that you need to know to build a successful online business. We have three pricing plans: The ClickFunnels plan costs $97/month. Pricing: Convertri offers one pricing plan that costs $99/month (paid monthly) or $75/month (paid annually). Want to make sales?

Lead generation 246

Lead generation A/B testing X-functional Price 246

SaaStr

FEBRUARY 7, 2025

These early conversations helped shape Databricks product, pricing, and go-to-market strategy. Hire early sales reps who are excellent at discovery and customer education. Pricing: Keep It Simple (At First) Databricks started with a simple, consumption-based pricing model. Keep pricing simple and optimize packaging.

Technical Sales 71

Technical Sales Inside sales Cross-sell Account management 71

PandaDoc

APRIL 28, 2025

This technology integrates with product catalogs, pricing databases, and customer relationship management (CRM) systems to produce detailed and accurate quotes swiftly. Data integration: The software connects with existing CRM systems, product catalogs, and pricing databases to access real-time information.

Price 52

Price CRM Customer Relationship Management Sales 52

Salesforce

APRIL 2, 2025

You need a strategy that integrates product development, customer education, and data-driven sales engagement. Educate your customers: While your product or service should be intuitive and user-friendly, make sure to provide accessible FAQs, guides, and tutorials so your customers can better understand it.

Product 86

Product Territory Sales Price 86

Adaptive Business Services

APRIL 30, 2025

If my purpose is to educate is leveraging AI to do so really cheating? Loyal customers are also less price-sensitive and more willing to explore new offerings. Maybe its educational resources, personalized training, or insights into industry trends. I have never done this before, but I had ChatGPT write this article for me.

Customers 71

Customers CRM Quota Trust 71

Sales Pop!

JANUARY 24, 2025

To mitigate the dangers of non-compliance, sales leaders need to keep abreast of changing regulations and implement strategies for ensuring compliance.

Niche 207

Niche Sales Promote Growth 207

Sales Pop!

NOVEMBER 23, 2021

Be it training, education, or corporate work, we overcame every hurdle in our way in order to keep the work going. Out of all the things that the COVID-19 pandemic has laid its fangs on, the education sector has been one of the worst affected. The price needs to be competitive and not too exaggerated.

Education 130

Education Price Contact Service 130

Partners in Excellence

JUNE 8, 2021

Way back, in the old days, we created value for our customers by educating them about new products and solutions. The value we created was educating them about products and services. Too many stop at educating customers about products and presenting the best price. Value and value creation continues to evolve.

Education 143

Education Price Service Gaming 143

Adaptive Business Services

OCTOBER 30, 2024

Educate more, sell less … I’ve always prided myself on solid product knowledge. If the customer is solely driven by the lowest price … later. This includes letting them know what and when whatever will happen next. If they are not willing to meet with me in some fashion.

Sell 62

Sell Angle CRM Repeat business 62

Veloxy

MARCH 23, 2023

Take the opportunity to educate them and clear up any confusion they may have had. If people love certain aspects such as the price, take it as a hint not to experiment with new price ranges this quarter. This could include issues such as pricing, features, or customer support.

Process 244

Process Objectives and Key Results Sales Up-sell 244

ClickFunnels

SEPTEMBER 17, 2021

Pricing it ridiculously low. Ideally, you want the price to be within the impulse buy range, meaning <$10. We have learned that the $7 price point works particularly well. The purpose of your frontend offer isn’t to make you a ton of money, it’s to convert a lead into a paying customer. And guess what? Landing page text?

A/B testing 235

A/B testing Sales Conversion Price 235

Sales Pop!

OCTOBER 30, 2024

Sales teams can use this curated content to educate potential clients, offering genuine value and establishing thought leadership. Sales reps can use these AI-refined podcasts to educate themselves on nuanced topics, effectively making podcasts a learning tool for the team.

Objectives and Key Results 130

Objectives and Key Results Healthcare Education Sales 130

Veloxy

DECEMBER 28, 2021

We reviewed dozens of the most popular sales acceleration software on the market today, and we’ve summarized our findings to help you make quick, educated decisions for the new year. Relayto has scalable pricing options for any sized team, including customized packages for enterprise clients with strict security requirements.

Non-Profits 200

Non-Profits Sales Inside sales Contact 200

PandaDoc

MARCH 27, 2025

This is because acquiring new customers means investing in marketing, sales outreach, and customer education, whereas existing customers already trust your brand. CPQ (configure, price, quote) software is one way you can make sure your pricing is fast and accurate and your product recommendations are tailored to your customers.

Cross-sell 52

Cross-sell Sell Customers Legal 52

ConversionXL

OCTOBER 7, 2021

Therefore, marketing strategies revolve around product price and promotion, with four possible options: 1. The rapid skimming strategy involves launching your product at a high price with high promotional costs. Slow skimming also involves launching your product at a high price, but instead with low promotion. Rapid skimming.

Product 142

Product Minimum Viable Product Price Launch 142

Force Management

DECEMBER 14, 2023

The digital content available means customers are educating themselves about your offerings prior to any conversation with an actual salesperson. Position and negotiate value, preserving margin and avoiding price cuts 3. If your partner's message is misaligned with your message you'll miss opportunities to move good deals forward.

Education 148

Education Negotiate Market share Growth 148

ConversionXL

SEPTEMBER 30, 2020

For complex products, use onboarding to educate users. Depending on your product’s complexity, much of your trial onboarding may focus on education and sharing resources needed to use your product. No education needed. Use value-based pricing. Pricing for SaaS is tricky. Image source ).

Customers 121

Customers Price Education Start-ups 121

Search Engine Land

SEPTEMBER 24, 2024

AI-assisted rewrite : “Think of an exchange rate as the price tag on one country’s money when shopping with another country’s cash. This experience also led us to develop a more robust strategy for addressing AI-related queries from clients, emphasizing education and process transparency.

Legal 75

Legal Education Clients Technology 75

SaaStr

NOVEMBER 17, 2020

They help you : They educate you on the product. They ensure you get a fair price. Q: Why do customers hate salespeople? Disalignment. A truly great salesperson is a resource. They honestly answer your questions. They address your concerns , seemingly patiently. The best sales reps, well they are your agent. And yes, it benefits them.

Customers 124

Customers Education Price Process 124

Sales Gravy

JUNE 23, 2022

No matter who you are or where you come from, your education, or your network, you can create the life you want and build the business you’ve only dreamed about. No matter who you are or where you come from, your education, or your network, you can create the life you want and build the business you’ve only dreamed about.

Education 111

Education Networking Price Closing 111

ClickFunnels

NOVEMBER 15, 2021

Educational content that helps you make the most of that app. In fact, we have our own educational platform called FunnelFlix, which features content from some of the greatest business minds in the world. ClickFunnels Pricing. We have three pricing plans: ClickFunnels plan ($97/month). Convertri Pricing.

Lead generation 166

Lead generation Price Up-sell Commission 166