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Segmentation for email campaigns: Best of the MarTechBot

Martech

Demographic Segmentation: This approach involves dividing customers based on demographic factors such as age, gender, income, education, occupation, or marital status. Geographic Segmentation: Geographic segmentation divides customers based on their geographic location, such as country, region, city, or even neighborhood.

Campaign 115
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A co-pilot approach to genAI (with prompt examples)

Martech

You must educate your AI co-pilot about your company’s brand voice, target customers and industry. Start your research journey with broad, open-ended questions that help map the territory. Task: Promote the blog article found at [link] by creating LinkedIn, X and Facebook posts that increase engagement and educate the audience.

Angle 132
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Your top B2B YouTube ads questions – answered

Martech

” YouTube can feel like unfamiliar territory if you’re only used to advertising on Google or social platforms. What it can do is start a conversation, educate and build trust the things that move buyers through a long sales cycle. ” or “What’s the best way to approach video advertising for a B2B audience?”

B2B 118
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Unlocking AI’s potential in B2B marketing

Martech

They need your insights and education. While it can tell you about Quantum Physics or farming best practices in the Sub-Saharan regions of Africa, they completely lack the context of your organization, how your solution approach is better, how your capabilities are superior or why your audience needs may differ from competitors.

B2B 129
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Four Principles for Hiring Sales STARS!

STAR Results

The beauty of this is that even in the absence of great interviewing skills, the sales manager reviewing a candidate’s resume can ask questions about work history, education, personal interests, and accomplishments. Time & Territory Management. As the title says, the goal of the initial interview is to assess fit. Energy Level.

Sales 274
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3 ways to turn tariff turmoil into marketing gold

Martech

Educate your audience to alleviate concerns One of the most effective things a brand can do is to educate its audience about the tariffs and uncertainties affecting it. If your business relies heavily on trade with a single region, like the U.S.-China The key to navigating tariffs effectively is diversification.

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Why Salesforce Adoption Fails and How to Fix It

Veloxy

Provide Salesforce Automation Training Boosting Salesforce user adoption requires ongoing education. Use automation to assign leads based on criteria like territory or deal size. Remove unnecessary fields and features. Focus on what your team actually needs to do their jobs effectively. Automation also helps maintain data quality.