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3 Steps You Can Take for Sustainable IT

Salesforce

IT has good cause to be concerned: enterprise technology is responsible for approximately 1% of global greenhouse gas emissions. Before we dig into that, it’s important to understand the ways IT and technology contribute to our changing climate. This may not sound like much, but it is equal to the total carbon emitted by the U.K.

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Milton Hwang: Spotlight on the expert

Martech

We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO. Q: Were marketing and technology interests of yours at that time? Q: How is the world around customer value changing with new AI technology?

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Navigating new spam policies: A guide to effective cold email outreach

Martech

Important: Include an easily spotted unsubscribe link right in the email body and ensure you process the recipients’ unsubscription requests within two days. To tailor our outreach, we used Google Earth to assess rooftops, calculating the average monthly electricity bill. Business email address Subscribe Processing. Get MarTech!

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The Backbone of Commerce: Exploring the Vital Role of the Trucking Industry

Sales Pop!

These processes are vital for the smooth flow of commodities from the point they are made up to when they reach consumers. In order to counterbalance its environmental damage, the industry has resorted to implementing several strategies, including technology innovations and regulatory policies.

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Utility Customers Are Generating Their Own Power — Embrace the New Opportunities

Salesforce

As more consumers start generating and storing their own electricity, they are creating a new energy economy with benefits and opportunities for electric utilities. Here’s how you can use technology to deliver new programs faster and cheaper and keep up with customer expectations. . Transform your customer relationship.

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How the Communications Industry Can Lead the Way to Net Zero Emissions

Salesforce

As environmental, social, and governance (ESG) policies and regulations become more important for companies, the communications industry has an opportunity to be a sustainability leader. Digital technologies, like 5G and Internet of Things (IoT), which are directly tied to the communications industry, can reduce global emissions by up to 15%.

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Designing the marketing team of the future

Martech

It originated in World War II when the British government used it as a motivational message to help citizens survive horrific situations. Before you start hiring prompt engineers, buying the latest AI technology or firing people, take a breath. For too long, marketing has been obsessed with technology. Get MarTech!