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Urban digital transformation: Insights for marketers from global smart cities

Martech

These urban centers are leveraging technology to modernize their infrastructure, preserve their rich histories and rebrand themselves for the future. This project aims to save $100 million in electricity costs in its first 10 years. Marketers should take note because there are insights to be gained from these civic transformations.

Territory 121
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The Backbone of Commerce: Exploring the Vital Role of the Trucking Industry

Sales Pop!

In order to counterbalance its environmental damage, the industry has resorted to implementing several strategies, including technology innovations and regulatory policies. Attempts to improve energy efficiency and reduce greenhouse gas emissions are on the rise, leading to more widespread utilization of electric vehicles.

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How Bitcoin’s Blockchain Technology Works

Hubspot

Bitcoin isn’t a legal tender backed by any government, though, and only a tiny fraction of the world’s customers and merchants transact with it. It's because of Bitcoin's underpinning technology -- Blockchain. How Bitcoin’s Blockchain Technology Works. Bitcoin’s Blockchain in Action.

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Shaping the Future: Bitcoin and the Next Generation of Financial Regulations

Sales Pop!

Governments and economic establishments have grappled with how to classify and adjust this novel asset. Regulatory Compliance: Staking presents a mechanism for users to actively participate in community governance even as closing compliant with regulatory necessities.

Finance 130
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What Is a Joint Venture? [+ How It Can Grow Your Business]

Hubspot

Pro tip: Ive learned that clear governance is everything. government incentives (e.g., For Rivian, its deep-pocketed support to expand its technology across more vehicles. Without a solid plan, clear governance, and real trust, things can fall apart fast. Who has the final say? How will disputes be handled?

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3 Steps You Can Take for Sustainable IT

Salesforce

IT has good cause to be concerned: enterprise technology is responsible for approximately 1% of global greenhouse gas emissions. Before we dig into that, it’s important to understand the ways IT and technology contribute to our changing climate. This may not sound like much, but it is equal to the total carbon emitted by the U.K.

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Milton Hwang: Spotlight on the expert

Martech

We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO. Q: Were marketing and technology interests of yours at that time? Q: How is the world around customer value changing with new AI technology?