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This day in search marketing history: February 10

Search Engine Land

This was the third confirmed update to the algorithm, which launched Jan. Google officially displays years in business in local pack 2021: After several months of testing, Google officially launched a label that showed how many years a business had been in operation. 19, 2012 and was updated Oct. 2010: Better in general.

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From Print to Digital: The History of Content Marketing

Lead Fuze

The Hartford Steam Boiler Inspection Example To illustrate how companies leveraged quality informational materials long before the term “content marketing” existed, consider The Locomotive launched by Hartford Steam Boiler Inspection Company in 1867, which happens to be America’s oldest continuously published company magazine.

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The Ultimate Guide to Product Marketing in 2019

Hubspot

Volkswagen just introduced their new VW Bus this year — it’s electric and features modern and sleek styling. It introduces the new vehicle with the song The Sound of Silence playing in the background (hint: electric cars are silent) and ends with a short message on the screen for viewers to read: “Introducing a new era of electric driving.”

Product 101
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This “Unfair” Advantage Separates Top-Notch Sales Teams from The Rest

Openview

But, while your rivals zip along the harbor like electric slot cars, you sputter along at a crawl. Individual reps spend unpredictable amounts of time on discovery, pitch, etc. This consistency is the type of stuff that launches you into market leadership. You’ve got the fastest, most exotic car. The best crew. Powerful fuel.

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Make it. Move it. Sell it. — Episode #7

Spiro Technologies

I have a very solid story here, it was really nice, it kind of came full circle about a year ago when we were pitching HASBRO for some business. Jordan Nollman: No, just tweaked around the edges and some product launches too are being pushed back. Is it the product, is it actually the way that they’re using electrical conduit?

Sell 89
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9 B2B Instagram Marketing Strategies (w/ Examples)

ConversionXL

Direct promotion on social media is always risky—people don’t scroll through Instagram because they want to be pitched. In honor of its mobile app launch, Planable created a short, slick video: . A consistent strategy will also help you templatize your posts, saving time. Tell your company story. That’s a good thing. Image source ).

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SaaS in Africa: 10 Things We Learned From Scaling to 1M Users (Video + Transcript)

SaaStr

With electricity, a lot of African nations never had legacy electrical grids. So when we launched this app that was intending to help reduce the employment situation, we got massive amounts of press, mainstream press, mainstream TV, prime time radio, news, newspapers. That did two things for us.