Spiro Technologies

APRIL 12, 2023

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. And we service both OEM folks as well as larger distributors who ultimately then sell to OEMs. And when we sell new licenses software, we just turn them on.

E-commerce 52

E-commerce Manufacturing Customers Education 52

SaaStr

JULY 9, 2019

With electricity, a lot of African nations never had legacy electrical grids. Now, unfortunately there are a lot of constraints in Africa, major constraints when you’re talking about setting up and scaling a startup. Sure enough, we built that version, went back to the townships, and people started signing up.

Electricity 62

Electricity Education Start-ups Trust 62

Hubspot

JUNE 18, 2012

With over 2 billion searches a day, your customers are probably "Googling" something for which you want to show up. Read on to learn everything you need to know about setting up a Google AdWords campaign! For example, say your company sells solar powered tractors, but your customers tend to refer to them as "eco friendly tractors."

Campaign 77

Campaign CTR Networking Click Through Rate 77

Hubspot

AUGUST 16, 2017

Ever heard the marketing advice, "Sell the sizzle, not the steak"? It means sell the benefits, not the features -- which applies perfectly to slogans. According to Forbes , Apple's stock price tripled within a year of the commercial's release. It includes a key benefit. It differentiates the brand. Source: brandchannel.

Electricity 101

Electricity Campaign Launch Gambling 101

Hubspot

AUGUST 16, 2017

Ever heard the marketing advice, "Sell the sizzle, not the steak"? It means sell the benefits, not the features -- which applies perfectly to slogans. According to Forbes , Apple's stock price tripled within a year of the commercial's release. It includes a key benefit. It differentiates the brand. Source: brandchannel.

Electricity 78

Electricity Campaign Launch Gambling 78

Hubspot

SEPTEMBER 23, 2020

In 2020, the way we work, shop and entertain ourselves has been completely up-ended. On live webinar meetings, for example, we've been treated to up-the-nose camera angles, inadvertently-shared bathroom breaks, echo-y audio and dark, grainy webcam video. Periscope is Twitter's live broadcasting app, which launched in March 2015.

Transportation 100

Transportation Electricity Follow-up Angle 100

ConversionXL

NOVEMBER 10, 2013

If I said “furniture” what image pops up in your mind? This follows the “online clothing store” prototype so closely, that it shares many attributes with the wireframe for an online clothing store that sells hip-hop clothing. What is a Prototypical Website? image credit. ” – Simplypsychology.org.

E-commerce 134

E-commerce Electricity Retail Price 134

SaaStr

OCTOBER 22, 2020

I studied electrical engineering. ” Do you find, of the very best candidates, you kind of can ask them to do the leg work up front, without them being a little bit disjointed? First, I’m trying to sell the candidate. If I think they’re a great candidate, I am in selling mode. I’m interested.

Pipeline 65

Pipeline Cross-sell Launch Start-ups 65

Gong.io

SEPTEMBER 19, 2018

More than any specific books, I’d recommend picking up the habit of reading to begin with. Instead, The Challenger Sale recommends a new, provocative approach to selling: Commercial teaching. Amp Up Your Sales. Selling software-as-a-service? It’s definitely not a selling skills book. The Challenger Customer.

Negotiate 111

Negotiate Sales Technique Up-sell 111

SaaStr

MARCH 27, 2020

The pace at which Corona is impacting us all right now is so fast, it’s hard to keep up. And, now I’m in self isolation, I’m getting up some weird and wonderful stuff on Instagram, so do check it out at HStebbings1996 with two Bs. But, it was certainly months of anxiety leading up to and after the bankruptcy.

Start-ups 78

Start-ups Closing Prospecting Customers 78

Sales Hacker

JANUARY 19, 2021

Best practices for asynchronous selling [15:38]. Guided selling with Revenue Grid allows you to guide reps step by step through every deal, reducing guesswork and increasing consistency, so your teams have the best odds with every opportunity in the pipeline. I’m not here to sell you anything, but I am here to share good ideas.

Cross-sell 63

Cross-sell Up-sell Objectives and Key Results Start-ups 63

ConversionXL

SEPTEMBER 24, 2021

You can see why email is such a crucial part of an effective product launch strategy. . Whether it’s a new product launch, product update, or upcoming event invitation, the aim of a product announcement email is always the same. That sheer volume means a product launch email can’t be a one-and-done effort.

Product 134

Product Launch Click Through Rate Objectives and Key Results 134

ConversionXL

MAY 8, 2019

Best-selling author Bob Burg developed the “know, like, trust” model. He argues that, if factors like price and product quality are perceived as equal, the seller who’s created a relationship with a buyer will win the sale. Taken to the extreme, the strategy leads to massive round-up posts (e.g. in my notebook. Original Data.

Closing 131

Closing Electricity Education Non-Profits 131

Sales Pop!

DECEMBER 6, 2021

Their post on finding cheap flights is not just long: it’s useful and filled with plenty of advice that’s useful to anyone looking to fly at a more affordable price. Infographics are also highly shareable, and you might pick up some interesting backlinks or social media mentions from them. Back up Your Information.

Electricity 52

Electricity Promote Finance Start-ups 52

SaaStr

MARCH 1, 2024

We’re on the cusp of a golden age in AI, and the lesson learned from Cloud was that Cloud sped up the pace of development by a lot. For those of you selling to Enterprise, they have experimental budgets that run out. For those selling to the prosumer base, they can be very churny. It’s been tough for a few reasons.

E-commerce 92

E-commerce Legal Launch Electricity 92

ConversionXL

JUNE 2, 2020

You can toot your horn for a few months, but they’ll catch up. They’ll always catch up. Tesla has all the long-range electric cars now, but every single car maker will get there soon enough. They will catch up. That’s what a unique value proposition (or unique selling proposition, USP) should do, right?

A/B testing 162

A/B testing X-functional Price Gaming 162

Hubspot

SEPTEMBER 20, 2018

The price of bitcoin in June 2013? The price of bitcoin today? Let’s say the hoverboard you bought last year isn’t all it’s cracked up to be — you feel much safer with your feet solidly on the ground. You could use a third-party seller like eBay to sell it. About $100. Yes, I am suffering from an extreme case of FOMO.

Contract 101

Contract Electricity Healthcare Networking 101