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6 Questions Founders Should Ask Themselves to Drive Value from Generative AI with Base10 Partners

SaaStr

If you’re a startup building in this space, retention is a challenge, and you’ll need to be more strategic. Notion launched the first of many upcoming AI features, and they’ve priced it so that it may be at $100M ARR in the near term. But they think about GenAI as a core technology, like electricity. That’s a huge advantage.

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The Ultimate Guide to Product Marketing in 2019

Hubspot

Volkswagen just introduced their new VW Bus this year — it’s electric and features modern and sleek styling. It introduces the new vehicle with the song The Sound of Silence playing in the background (hint: electric cars are silent) and ends with a short message on the screen for viewers to read: “Introducing a new era of electric driving.”

Product 101
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How to survive a Google core update and come out on top

Search Engine Land

And sometimes websites pay the price. The image below shows how you might group categories of topics for a power tools site that sells cordless power tools, electric power tools and gas-powered tools. Google updates come and go. Core algorithm updates are one such update where this can happen. Google’s advice? Do nothing.

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How to Increase Profit Margin: 5 Strategies for Any Business

Hubspot

Reduce operating expenses with strategic cuts and automation. Strategically raise prices. Increasing prices means boosting revenue on every sale you make — so if you can strategically and successfully raise prices without alienating too many customers, you can boost your profit margin automatically.

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51 Automotive Industry Statistics to Highlight Latest Trends

G2

Whether you’re a beginner looking to define an industry term or an expert seeking strategic advice, there’s an article for everyone. Over the last 20 years, new car prices have risen from $21,850 to nearly $40,000, a big jump of 56% since 2000. Used car prices went up by 17% between 2020 and 2021.

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10 Recent Neuromarketing Research Studies (and Their Real-World Takeaways)

ConversionXL

Applying a neuroscience-based method to WTP for green electricity”. Carsten Herbes and three co-authors tackled a narrow topic—consumer willingness to pay a premium for electricity from green sources—that has broader implications. Read the full study here. Willingness to pay lip service? This yields a fundamental insight.

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This day in search marketing history: February 25

Search Engine Land

Chinese Scientists Say It’s Like Going Blind, Life Without Electricity 2010: 84% of Chinese scientists surveyed said that losing Google would “somewhat or significantly” hamper their research; 78% said that international collaborations would be impacted in the same way. Losing Google?

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