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What is generative engine optimization (GEO)?

Search Engine Land

Keeping up with the latest innovations isn’t just a choice – it’s a necessity for survival. Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online. How generative AI/answer engines work. Why GEO is important. Key benefits of GEO.

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How the Atlas Reasoning Engine Powers Agentforce

Salesforce

This article sheds light on the innovations that culminated in the Atlas Reasoning Engine — the brain of Agentforce — which orchestrates actions intelligently and autonomously to bring an enterprise-grade agentic solution to companies. It needed to be more conversational. It needed to use context better to respond to more user queries.

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Car Engines and Gas Prices Can Help Eliminate Obsolete Sales Tactics

Understanding the Sales Force

Why does the power generated by a car engine continue to be measured in horses? ” Its been nearly 150 years since they began the transition from horses to motorized carriages or cars; do you suppose we could measure the power of engines differently than comparing them to horses? .” Then theres the follow up itself.

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What It Really Takes to Sell To Developers and Engineers with Komodor CRO Jim Hunnewell

SaaStr

In a recent SaaStr Workshop Wednesday , Komodor CRO Jim Hunnewell who also previously led sales at companies like GitHub, shared his first-hand experience and insights for successfully selling to engineering teams. Focus more on the quality of the experience: how you follow up, how your product delivers value, etc.

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SearchGPT: What you need to know about OpenAI’s search engine

Search Engine Land

SearchGPT is an AI-powered search engine that combines the strengths of traditional search engines with the advanced conversational abilities of large language models. Follow-up questions: Users can ask additional questions to explore topics further, creating a more interactive search experience.

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GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy Yalif

Sales Hacker

As the co-founder and CEO of Intellimize (acquired by Webflow), Guy brings a unique perspective from his journey through iconic companies like Microsoft, Yahoo, and Twitter, as well as his background in aerospace engineering. I have no idea what episode we are currently on, but it’s getting up there. So you are number one.

GTM 97
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Want to Improve Your Marketing Problem Solving? Think Like an Engineer.

Salesforce

To improve marketing problem solving, marketers must learn to think like engineers when it comes to AI, formulating precise prompts that make it easier to bring our creative visions and solutions to life. Engineers, on the other hand, use an analytical, structured approach to make things work.