Search Engine Land

APRIL 15, 2024

To simplify following the steps, here’s a simple template you can fill out as you work through the article. People-first content template (Make a copy) People-first content: A writing process What follows is a six-step process for creating SEO-friendly content that is people first. Grab a copy of this first. Ask, “So what?”

Process 117

Process Objectives and Key Results Angle Follow-up 117

Search Engine Land

FEBRUARY 14, 2023

If you’re not conducting base analysis, you might set your site up for failure by funneling all of your resources to a main keyword that is too far out of reach. However, you’ll also uncover: Additional keywords that you may try to rank for on search engines. Defining SERP analysis So, what is SERP analysis? Content ideas.

Education 95

Education Angle UX Click Through Rate 95

Search Engine Land

OCTOBER 2, 2023

You can set up alerts in your log file monitoring software to proactively monitor for any crawlability issues. While these titles are crucial for accessibility, they're equally vital in SEO as search engines use page titles for the same reason. They offer context about the linked page's content to both users and search engines.

X-functional 132

X-functional Engineering Angle User Experience 132

Search Engine Land

AUGUST 18, 2023

However, while Google has confirmed that AI-generated content is OK as long as it’s high-quality, original and useful, the search engine has also indicated that expertise and content based on real human experience will be rewarded with better visibility. What is the expected goal? Where is it going to be used? Why do you want to use it?

Angle 95

Angle Engineering Consult Campaign 95

Search Engine Land

AUGUST 29, 2023

Then make the content uniquely yours by adding proprietary data, fresh angles and expert polish. Use AI prompts for HTML assistance You can use AI prompts for HTML assistance, such as requesting header tags for breaking up articles and generating headlines. YouTube, being the second-largest search engine, holds particular significance.

Launch 126

Launch Angle Click Through Rate Engineering 126

ConversionXL

NOVEMBER 16, 2021

This is closely followed by Twitter (82% of B2B marketers use it). . This is for good reason—LinkedIn and Twitter allow you to build a following on social media by sharing your expertise and building through leadership. Write guides that allow you to teach your readers something new, or to think about it from a unique angle.

Angle 131

Angle Networking Follow-up B2B 131

Veloxy

SEPTEMBER 29, 2021

With Salesforce Automation, you could realize the following benefits daily : gives teams a shared view of customer data. Which of the following Salesforce barriers might your team face? For most teams, slow adoption signals a struggle with one of the following six barriers. It’s easy to fall back on old habits.

Territory 342

Territory Represent Sales Lead generation 342

Search Engine Land

JULY 17, 2023

When your industry is over-saturated, chances for ranking higher on search engines become harder. This is a strategy designed to increase your visibility on search engines for keywords that are not your core business but are still relevant to your audience. This involves some of the following steps: Creating buyers’ personas.

Niche 96

Niche Real Estate Angle Healthcare 96

Search Engine Land

JANUARY 9, 2023

Content that helps advance brand differentiation, as the NerdWallet piece does, makes it much harder for your competition to poach your audience by upping the trust ante. The content strategy path I like to prescribe is as follows: Problem aware : Empathize with your audience by articulating their problem in a clear, differentiated way.

Angle 100

Angle Trust Follow-up Education 100

Search Engine Land

MAY 17, 2023

Continue to talk with the client to identify new themes and angles to test. Identifying the best terms to describe products You can follow similar strategies to identify the terms your client’s ideal customer would use to describe their products. Again, you can use research and testing to come up with some good options to test.

Angle 94

Angle Manufacturing Clients Education 94

Search Engine Land

FEBRUARY 23, 2023

Everyone in SEO is buzzing about AI following announcements from Google and Microsoft about forthcoming AI-powered search functionality. Bonfils estimates AI speeds up the process by about 25%, which he called “considerable help.” The sky’s the limit for its future potential.

Electricity 110

Electricity Angle Clients Campaign 110

Salesforce

MAY 3, 2024

Picture this: Your ecommerce website is up and running, and traffic is flowing in. Shoppers are finding you through your social channels , search engines , and paid media campaigns. However, it’s also important to dig into the numbers and understand them from all angles. The challenge?

Conversion 52

Conversion E-commerce Drivers/motivators Angle 52

ConversionXL

JUNE 30, 2021

You’ll learn why and how these brands get it right so you can follow their lead to unearth your own competitive advantage. . For a USP to hold up under scrutiny, it has to do three things well: Be memorable. It’s a claim that only works if you can back it up. It capitalizes on being a place to grow a word-of-mouth following. .

E-commerce 149

E-commerce Sell Angle Up-sell 149

Search Engine Land

MARCH 30, 2023

Grow your following : Readers can follow your publication, greatly increasing the chance your content will be shown in personalized placements. Support this action like you would your social media accounts by adding a Google News follow button linking to your publications on site. Consistently plan ways to explore fresh angles.

CTR 125

CTR Angle Click Through Rate Follow-up 125

Search Engine Land

MARCH 20, 2024

This can help content creators overcome writer’s block and explore different angles for articles, blog posts, or stories. So, I believe that no matter which generative AI tools you end up deciding to use, you should start by asking if you’re doing the right things before turning your attention to doing things right. 6, 2023.

Angle 104

Angle Launch Meeting Technology 104

Search Engine Land

MAY 3, 2023

Do you have a following? Blogs like to cite reputable sources, a unique angle universities can leverage to secure links. First, identify a popular topic, research the best content available, and then create a more comprehensive, up-to-date version. Then google the keyword and see what type of studies are showing up.

Niche 109

Niche Technique Angle Pitch 109

Search Engine Land

AUGUST 8, 2023

Do you see some stakeholders get wrapped up in vanity metrics that affect your strategic direction? Having this angle in your research is a must. For each persona, you should aim to map the following for each stage of the journey: What they are thinking. We’ve all been there. What they are feeling.

Angle 90

Angle Strategize Drivers/motivators Follow-up 90

Salesforce

AUGUST 21, 2023

You’ve probably heard some version of the following about how the tool is transforming the field: “Welcome to the future of email marketing.” It can also create multiple variations of this content and speed up A/B testing to target different customer groups. Greg Gifford , Director, DM Engineering, Merkle “Our team tested a few tools.”

A/B testing 98

A/B testing Consult Angle Click Through Rate 98

Spiro Technologies

APRIL 24, 2024

Mike Nager: Yes, I went to school for an engineering degree. As a result, I’m an electrical engineer by degree. I was typically in a customer-facing position, such as applications engineering, sales, or product marketing. Mike Nager: Yes, there could be a whole bunch of different angles. It’s a very sophisticated system.

Manufacturing 59

Manufacturing Education Electrical Engineering Electricity 59

Search Engine Land

APRIL 21, 2023

It is also incredibly important for search engine optimization (SEO). By the same token, evergreen content always looks green, fresh, and up to date – even if it was published two years ago. It will be relevant for at least a few years, and when technology inevitably changes, the article can be updated to follow suit.

Real Estate 99

Real Estate Angle Engineering Territory 99

Hubspot

AUGUST 5, 2020

For example, before I took marketing classes in college, I had no idea that there was a term for making sure your content has a better chance of ranking highly on search engines. Hint: This is search engine optimization , or SEO). Now, you've come up with the who, what, when, where, why, and how. Downstream Marketing.

CRM 100

CRM Angle Click Through Rate Campaign 100

Search Engine Land

NOVEMBER 30, 2022

Use the following guide questions to identify which information is most important to help them get to the next stage: What do they need to know? Do you have a new angle, new insights, or something more to add to the conversation? Search the topic and see what shows up in Google Suggested Search. Why do they need to know it?

Angle 97

Angle Follow-up Conversion Start-ups 97

Search Engine Land

APRIL 7, 2023

How to write high-quality review content: 9 must-dos to win with users and search engines Creating review content isn’t as simple as listing a product’s features, writing a paragraph about why you liked/didn’t like it, and adding a star rating. A lot of online buyers want the facts up-front. That’s important.

Angle 102

Angle Follow-up Trust Product 102

Hubspot

AUGUST 5, 2020

For example, before I took marketing classes in college, I had no idea that there was a term for making sure your content has a better chance of ranking highly on search engines. Hint: This is search engine optimization , or SEO). Now, you've come up with the who, what, when, where, why, and how. Downstream Marketing.

CRM 97

CRM Angle Click Through Rate Campaign 97

Search Engine Land

OCTOBER 30, 2023

I was simply there to transcribe and ask follow-up questions. Online reviews also collect the right language, pain points, and angles you may not have noticed. Here’s what worked for us: I would get him on the phone while driving between farms, and he would rant.

Agriculture 97

Agriculture Angle Clients Appointment 97

Search Engine Land

MARCH 2, 2023

— Elon Musk (@elonmusk) December 4, 2022 I can also look at Reddit: This can be even more useful if you dive a little deeper: The output is great as specific angles for articles or FAQs. This is a handy way to sum up that information quickly. What about a mash-up of multiple APIs (marrying data from e.g., GSC, Ahrefs or Semush)?

Niche 98

Niche Non-Profits Angle Government 98

Search Engine Land

FEBRUARY 15, 2023

Creative specs Creative specs for Activision Blizzard mobile ads can be found here: For esports, the specs are as follows: Unity ads Unity ads is an ads monetization software for mobile games. Unity ads teamed up with Snap in 2020 to extend the reach of its ad supply.

Gaming 92

Gaming Networking Campaign Angle 92

Search Engine Land

AUGUST 2, 2023

While, as the name implies, participation in the program is free, retailers must ensure they follow SEO best practices to enhance their product listings. Clear and well-lit photographs that showcase your products from different angles will give customers a better understanding of what they can expect.

Product 96

Product Retail Click Through Rate Territory 96

Hubspot

JUNE 26, 2020

Did you know that YouTube is the second-largest global search engine and the biggest video platform of all time ? This means you can create informative or introductory content to convince new visitors to subscribe while still featuring more in-depth content for your current followers who already know what your channel is about.

Angle 101

Angle Promote Niche Engineering 101

Search Engine Land

MARCH 10, 2023

These aren’t made-up attributes. It can also guide the topics you write about or the angle you approach certain topics. What details pop up over and over? Blogs they read/social profiles they follow : What related brands/influencers/bloggers do they follow and like? appeared first on Search Engine Land.

B2C 97

B2C Represent Angle Click Through Rate 97

Search Engine Land

JUNE 20, 2023

Strengthened problem-solving abilities : Build a more holistic and complete analysis of a situation to identify new angles and potential solutions. The post Elevate your PPC with ChatGPT: The art of asking disconfirming questions appeared first on Search Engine Land.

Angle 95

Angle User Experience Clients Drivers/motivators 95

Search Engine Land

JANUARY 4, 2023

How many times have you uttered the following in the last year alone? Excuses and lies we tell ourselves to simultaneously: Puff up our ego. ” Quality drops like a rock every time you push quantity or volume up. Drive up ROI (better results for less investment). A good example is your acceptable angles.

Assembly Line 100

Assembly Line Angle Start-ups Follow-up 100

Gong.io

FEBRUARY 8, 2022

When the sheet was posted, families rushed to sign up for the easiest tasks. They baked pies, bought bread from local bakeries, brought gourmet cheese, and chopped up watermelons. It ended up being such a great event that we continued with this practice until my son graduated. Functional lives depend on following both.

Angle 71

Angle Trust Follow-up Negotiate 71

Search Engine Land

JULY 5, 2023

Cruz believes the Google best practice of following website structure is good. I pointed out that it’s all about giving up data to the machine. The privacy angle gets lost with automation and smart bidding but it’s important to remember. Are keywords going away? Do keywords and match types even matter anymore?

Campaign 91

Campaign Objectives and Key Results B2B Angle 91

Sales Hacker

FEBRUARY 22, 2021

It’s still a great idea to follow best SEO practices with these “prestige” articles. Improve your content’s search engine ranking. If you consistently create content that other sites are motivated to reference, you’re doing a world of good for your blog post’s search engine ranking. Be provocative.

Process 89

Process Niche Angle Sales 89

Hubspot

JUNE 13, 2019

You need to distribute it effectively to get your story picked up by national newspapers, magazines, or blogs. In this guide to press release distribution, we’ll cover the following to help you put together a plan of action that results in coverage: What is press release distribution? Follow this five-step guide to learn how.

Pitch 101

Pitch Angle Contact Follow-up 101

ConversionXL

APRIL 14, 2021

For example, if you’re a SaaS owner and want to know how to attract more traffic using SEO, you’re likely interested in learning about the following topics. An “SEO guide” could cover the following: SEO audit; Technical SEO; Backlinks; Page title; H1, H2. It’s not a magic button by any means, but those small changes can add up.

Real Estate 140

Real Estate Hospitality Angle Technique 140