SaaStr

FEBRUARY 12, 2021

.” “Or we’ll try to hack the functionality using a product we already have.” ” You’ll hear somewhere between a little and a lot of this until (x) you have a very well established brand and (y) an extremely feature rich product. Follow up regularly. Almost always — no one.

X-functional 138

X-functional Engineering Follow-up Prospecting 138

Sales Hacker

JUNE 17, 2025

At Procore, he led all customer-facing functions—Sales, Marketing, CS, RevOps, and BD. Follow the money and the pain. His time there included serving as Chief Revenue Officer leaving all customer facing functions, sales, marketing, CS Rev, ops BD and procore.org. You hear Dennis’s name, time and time again.

GTM 82

GTM Customers Construction X-functional 82

Sales Hacker

AUGUST 7, 2024

Should your sales engineers also implement the software? to be the sales engineer during the sales process and then stayed on with customer post sale to manage the implementation process. CDPs can be technically complex pieces of software, with deep and lengthy sales cycles and cross functional implementations.

Go To Market 120

Go To Market X-functional Engineering Cross-sell 120

SaaStr

DECEMBER 28, 2022

Bring up your objections, respectfully. Roughly, once you (x) have an established brand, and (y) have a marketing engine that is working, and (z) most importantly, once demand gen has finally become somewhat routine … you’ll need a CMO. Because they ended up really knowing their market. You may be right.

X-functional 27

X-functional Growth Follow-up Strategize 27

Martech

APRIL 16, 2025

2025 is shaping up to be the year of AI or is it? Many are just dressing up old automation in new clothes. Email: Business email address Sign me up! What to watch out for : The solution follows pre-set rules, such as “if X happens, do Y,” without evolving. Not every tool shouting “AI!”

Price 91

Price X-functional User Experience Technique 91

Sales Hacker

JULY 1, 2025

They work with startups and scaling businesses to help take HR off your plate, so you can stay focused on building product, growing revenue, and hiring great people – the go-to-market engine. And when you were at ramp, you actually built out the growth function there and. at an earlier stage, you just have to take big swings.

GTM 77

GTM Growth Sell X-functional 77

Partners in Excellence

JULY 15, 2015

Each of these things impact the buying formula Jeff establishes: CD x CF > C + F (If you want to know what it means, read Jeff’s article ). So what drives the CIO in making the decision is different than those in the finance function. For the Controller: CD CTLR x FP CTLR > C CTLR + F CTLR.

B2B 111

B2B X-functional Finance Drivers/motivators 111

Search Engine Land

OCTOBER 4, 2023

Changes can be subtle, like moving functions around in the online user interface. It’s imperative that PPC practitioners stay up to date on new developments in the industry. Search Engine Land prides itself on sharing the news as it breaks. Search Engine Land prides itself on sharing the news as it breaks.

X-functional 96

X-functional Retail Engineering Follow-up 96

Search Engine Land

APRIL 7, 2023

While ChatGPT is remarkable, once you’ve used it long enough, you likely know the following: It frequently “hallucinates” answers, acting as if it knows the correct answer when in reality, the platform is “confident but wrong.” where it’s relatively weak (and a simple Excel function would work better). .”

X-functional 113

X-functional Engineering Conversion Product 113

Hubspot

APRIL 23, 2025

Unlike acquisitions, they let businesses share resources without giving up control. They partnered to produce BMW vehicles in China, helping BMW expand in a highly regulated market while Brilliance gained access to BMWs engineering expertise. NASA and Boeing teaming up to develop a new type of sustainable airplane, the X-66.

X-functional 57

X-functional Manufacturing Government Non-Profits 57

Search Engine Land

SEPTEMBER 26, 2023

If a model is trained on English sentences, it learns the statistical likelihood of one word following another, allowing it to generate coherent sentences. Each person (or layer) adds something to the note before passing it on, which can end up with a coherent story – or a mess. self.scaling_factor = d_model ** 0.5

X-functional 103

X-functional Networking Gaming Represent 103

Hubspot

APRIL 2, 2018

I wanted to follow up on the proposal.”. "Do I’ve CC’d our lead engineer to speak to your concerns.”. We’d already agreed on X price. If we can come down to X price, would you sign today?”. You might be interested in our newest Feature X. ". Finally, I picked up the phone and called my prospect’s office.

Prospecting 101

Prospecting X-functional Contract Cross-sell 101

Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. In September, the search engine was taken to court by the U.S. The PPC community had a rollercoaster year in 2023.

Retail 116

Retail X-functional Launch Non-Profits 116

Search Engine Land

FEBRUARY 24, 2023

Prompt engineer is even now a job: Wow – Anthropic (Google's latest $300M AI investment) is hiring a "Prompt Engineer" for $250k-$335k/yr + equity No CS degree required, just have "at least basic programming and QA skills" Wild times. ChatGPT does not crawl the web! QA is your friend!

X-functional 104

X-functional Niche Engineering Start-ups 104

SaaStr

DECEMBER 8, 2023

You could feed in transcripts from Gong and have it analyze that and write a next steps follow-up email that’s beautiful and personalized. A Merger of Two Personas — Software Engineer and ML Engineers Ten years ago, your data stack involved systems that produced data. Language Matters — Will It Be English or Python?

GTM 123

GTM SQL X-functional Engineering 123

SaaStr

FEBRUARY 11, 2021

Because in SaaS start-ups, it seems like the majority of first VP Sales fail. And totally screw things up as they fail. Spotting issues before they blow up. Getting feature gaps filled with Product and Engineering. How do we shore up our base? And you want to get to $2m in ARR in the next X months.

X-functional 145

X-functional Quota Sales Up-sell 145

Salesforce

JANUARY 22, 2024

It will affect vocations such as customer operations, marketing and sales, software engineering, and research and development. For example, high-paying roles like prompt engineer — essentially, a master of the art of crafting prompts for GPT interfaces — and AI product manager are currently trending on popular job search sites.

Healthcare 122

Healthcare X-functional Engineering Technology 122

Sales Hacker

MARCH 4, 2025

It’s your host, Scott Barker, and we really appreciate you lending us your eardrums for the [00:03:00] next 45 minutes or an hour or so, uh, we have a fantastic guest lined up, I am joined by Jessica Gilmartin, Jessica, welcome, Jessica Gilmartin: Thank you very much. Are you going to ask them to sign up for a demo?

GTM 73

GTM X-functional Start-ups Campaign 73

Search Engine Land

OCTOBER 2, 2023

Keyboard navigation Keyboard navigation aims to ensure all page functionality is accessible via the keyboard. If a website is not fully crawlable, these tools and services might not function properly, making it difficult for individuals with impairments to utilize a website. Get the daily newsletter search marketers rely on.

X-functional 128

X-functional Engineering Angle User Experience 128

ConversionXL

SEPTEMBER 3, 2021

Like with SEO, there are rules you need to follow (to satisfy algorithms), best practices (depending on your goals and audience), and consistent testing and optimization. But ASO, like search engine optimization, fails when worshipped like a false god. Doing so helps to level up your UX and build personalized, tailored journeys.

UX 121

UX X-functional A/B testing Follow-up 121

SalesPop

MARCH 12, 2021

It must be taken up by a strong character—the entrepreneur—and implemented. My son is now growing up with it, too. Very fortunately, the powerful features we had innovated into Pipeliner meant that our customers followed us to the cloud. The most stellar example is in the category of search engines. Expanded Card View.

Account management 98

Account management X-functional Pipeline CRM 98

Heinz Marketing

NOVEMBER 16, 2021

You might look at the platforms below and be thinking “there’s some missing” or “why isn’t X included?”, Hopefully the comparison below clears that up, in addition to the following quick start guides that will be focused on other areas of analytics and reporting. Let’s get into it!

B2B 122

B2B X-functional SQL UX 122

ConversionXL

JULY 29, 2020

Yet the data backs this up. Anyone who’s been in SEO for a while will tell you that understanding the core goal of a search engine is critical to a sustainable SEO strategy. But their use shouldn’t come at the expense of aligning your site to what search engines want to reward. So where do the two search engines diverge?

Click Through Rate 113

Click Through Rate Objectives and Key Results Retail Engineering 113

Hubspot

JUNE 13, 2018

To help you implement the most useful tips, aspects, and templates from SPIN Selling, we’ve put together the following guide: Introduction to SPIN Selling. Explicit needs are specific features or functions. Do you have a strategy in place for X? Who’s responsible for X? What happens if you’re not successful with X?

Sell 101

Sell X-functional Objectives and Key Results Up-sell 101

Hubspot

NOVEMBER 9, 2023

Despite dating all the way back to the MySpace era , marketing on X (formerly called Twitter) is still untouched for many businesses. Compared to other platforms, X has an intimidation factor. Behind its mysterious gestalt lies an enormous sea of opportunity for brands who learn to use X for marketing and sales.

Sell 81

Sell X-functional Networking Follow-up 81

Search Engine Land

MARCH 15, 2023

This article will cover how to think critically and creatively in the following areas of SEO product management : Fundamentals for SEO product managers. A confused engineer does not take action. Be the teammate that makes the engineering and project coordinators look good and get things done. Critical thinking.

Product 78

Product X-functional Objectives and Key Results Engineering 78

Search Engine Land

MAY 13, 2024

The most effective B2B content distribution channels, according to a study by Content Marketing Institute , are: Email (87%) LinkedIn (81%) X (80%) Facebook (80%) YouTube (62%) The study also found that the top goals for B2B content marketing are brand awareness (86%), lead generation (85%) and engagement (81%).

B2B 109

B2B X-functional Pitch Click Through Rate 109

Martech

NOVEMBER 15, 2023

Marketing was viewed as the “fluffy stuff,” particularly in engineering-driven corporations, mostly because it was difficult to quantify the impact marketing had on the business. To many non-marketing executives, marketing is perceived as more of a “nice to have” than a “must have” function. This is particularly true in B2B companies.

X-functional 106

X-functional Objectives and Key Results Technology Technology 106

ConversionXL

JUNE 30, 2019

You won’t know until you figure out what your competitors are up to. How does the user experience on my website stack up to the competition? How does your site's user experience stack up to the competition? Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.”

UX 126

UX X-functional A/B testing User Experience 126

Sales Hacker

MARCH 25, 2025

Getting entire work done or processes done in the background and only bubbling up to a human when it has an exception. So it’s kind of like coming up with something based on giving it a task or a goal, it’s going to reason on a plan on how to accomplish that. tool selection. And that’s going to be dynamic.

GTM 66

GTM X-functional Start-ups Relationship building 66

Search Engine Land

SEPTEMBER 1, 2023

The development team is often a department grab from product or IT, and they end up with task overload. Because of this, SEO tasks end up low on their priority list, so things just sit there. The same survey also mentions that technical changes can take up to three months or longer to go live and start impacting traffic.

CTR 122

CTR X-functional Profit margin Contract 122

Search Engine Land

JUNE 6, 2023

In this article, you’ll learn how to use some scraping and Google’s Knowledge Graph to do automated prompt engineering that generates an outline and summary for an article that, if well written, will contain many key ingredients to rank well. I’m partial to the first, but I’ve also jumped to a Colab or two in my day.

X-functional 86

X-functional Objectives and Key Results Follow-up Start-ups 86

Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. So today, I’m showing you what you need to know about optimizing X to help you present a trustworthy and knowledgeable front to your audience.

X-functional 78

X-functional Referrals Sales Follow-up 78

Search Engine Land

AUGUST 16, 2023

In a nutshell, an XML sitemap is a protocol in XML format that tells search engines about the URLs on a website available to crawl. XML sitemaps allow search engines to crawl your website more efficiently if certain URLs are isolated. If you’re not using WordPress, follow these steps to build a dynamic XML sitemap.

X-functional 82

X-functional Engineering Launch Follow-up 82

ConversionXL

DECEMBER 13, 2022

How to improve A/B test results How to prioritize A/B test hypotheses How long to run A/B tests How to set up A/B tests How to analyze A/B test results How to archive past A/B tests A/B testing statistics How to do A/B testing: tools and resources. You may think your site works perfectly in terms of user experience and functionality.

A/B testing 127

A/B testing Objectives and Key Results X-functional Represent 127

Hubspot

FEBRUARY 26, 2025

Benefits of Revenue Forecasting As a primary function of financial planning, revenue forecasting helps companies set budgets, create P&L statements, and determine pricing. Revenue forecasting also contributes to other key business functions, including: Sales. Ultimately, it keeps us all aligned on our goals.

X-functional 59

X-functional Finance Growth Price 59

Hubspot

JULY 29, 2018

But with new social media networks and innovative software cropping up almost daily, even seasoned social media users are bound to run into a term or acronym that leaves them thinking, "WTF?". Social Media Terms - X. Algorithm - An algorithm is a set of formulas developed for a computer to perform a certain function.

Networking 101

Networking X-functional E-commerce Follow-up 101