Sales Hacker

MAY 7, 2025

Tactical tips for early-stage startups on aligning go-to-market motion with product-market fit. Pursuit – best in breed recruiting firm specialized in sales and marketing roles The best talent isnt actively job hunting. Pursuit helps companies hire elite go-to-market talent on a non-retainer basis.

GTM 86

GTM Engineering Customers Cross-sell 86

Martech

NOVEMBER 27, 2024

Training people in prompt engineering and system integrations is not enough. Today’s “AI experts” are too focused on the technology and process sides of the “People, Process and Technology” paradigm. Why humans matter in the AI ecosystem No matter how advanced, technology needs human insight to succeed.

GTM 119

GTM Teamwork Technology Technology 119

Sales Hacker

MAY 7, 2025

Tactical tips for early-stage startups on aligning go-to-market motion with product-market fit. Pursuit – best in breed recruiting firm specialized in sales and marketing roles The best talent isnt actively job hunting. Pursuit helps companies hire elite go-to-market talent on a non-retainer basis.

GTM 74

GTM Engineering Customers Cross-sell 74

Highspot

OCTOBER 29, 2024

It’s because teams who invest in sales coaching and development technology significantly outperform their peers, seeing a 57% higher success rate. This scorecard or dashboard gives managers a view of all team members so they can see who is excelling and who is behind the curve on executing critical go-to-market initiatives.

Objectives and Key Results 64

Objectives and Key Results Sales Pitch Objection handling 64

SaaStr

DECEMBER 5, 2024

56% of respondents said they already purchased an AI platform, and even more so, 77% said they genuinely believe that they’ve advanced A I technology in their products beyond merely capitalizing on the AI hype. So between sales and marketing, let’s dissect first why Sales teams have been early adopters.

GTM 109

GTM Cold Call Follow-up Technology 109

Highspot

FEBRUARY 20, 2025

Marketing to connect what your product does to how it solves customer problems with compelling promotions and campaigns. For example, you can invite product managers to host “office hours” and share the rationale behind new features or have marketers explain upcoming campaign angles to the sales team.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

SaaStr

FEBRUARY 7, 2025

With Databricks now one of the largest pre-IPO technology companies, with $10 billion of expected non-dilutive financing and a valuation of $62 billion, Ron’s insights are gold for any revenue leader looking to scale. For context,Ron has an MBA and a master’s in engineering from Stanford. You gotta know the product cold.)

Technical Sales 70

Technical Sales Inside sales Cross-sell Account management 70

Highspot

JULY 7, 2025

Without sales enablement technology to drive ABS strategies, though, sales reps and account executives can’t deliver captivating customer experiences that close deals. Sales cycle length, pipeline velocity, win rate, and deal size all improve when GTM teams work together on executing account-based sales and marketing campaigns.

Sell 52

Sell GTM Objectives and Key Results Cross-sell 52

SaaStr

JUNE 6, 2025

You need GEO (Generative Engine Optimization) The Fix : Optimize for AI crawlers, invest heavily in G2 reviews, and ensure your content shows up in ChatGPT/Claude responses 4. Same technology, completely different go-to-market approaches The Disruption : 29% of buyers start research with AI search more than Google.

Territory 59

Territory Pitch Price Finance 59

Sales Hacker

JANUARY 14, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube There’s a ton of talk about what isn’t working today in go-to-market. In this special episode, Scott Barker is looking at some of the big themes he’s seen in how the top go-to-market leaders are driving growth today.

GTM 107

GTM Growth B2B Pipeline 107

Highspot

JULY 3, 2025

Buy-in and continual support from go-to-market (GTM) leadership is crucial to building highly impactful—and high-converting—sales enablement approaches. What’s more, these VPs and directors know their sellers must use influential and captivating sales materials that marketing creates to address buyers’ wants, needs, and challenges.

B2B 52

B2B GTM Objectives and Key Results Sales 52

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. Your go to market motion has to be driven by the product.

GTM 77

GTM X-functional Start-ups Campaign 77

Sales Hacker

JULY 1, 2025

They work with startups and scaling businesses to help take HR off your plate, so you can stay focused on building product, growing revenue, and hiring great people – the go-to-market engine. This episode explores how to apply product thinking to Go-To-Market. Trying to exist to make that easier. And so, uh.

GTM 80

GTM Growth Sell X-functional 80

Sales Hacker

JANUARY 7, 2025

So that’s one model that work on the more you’re going to build that, then the challenge to, I would say, switch and help your partner to switch from an implementation model to more like a sales engine as well. You then have to go and be successful at that. The market seemed to like the election results.

GTM 117

GTM Sell Customers Cold Call 117

Sales Hacker

JUNE 17, 2025

Build the team that builds the company.” – that is part of your go-to-market strategy responsible for growth. Product and Go-To-Market. But behind every product launch and revenue milestone is a team – and building that team is one of the hardest and important parts of the journey. TriNet exists to make that easier.

GTM 88

GTM Customers Construction X-functional 88

Sales Hacker

JUNE 24, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube What’s actually working in go-to-market right now? These are three vertical SaaS startups talking about what is working in Go-To-Market. I was there first Go-To-Market hire, and then Gaiia for about a year.

GTM 70

GTM Legal Contract Go To Market 70

SaaStr

APRIL 28, 2025

The Journey: From WiFi to IoT Fleet Management Sekar’s journey began unexpectedly when he joined Meraki (founded by MIT researchers Sanjit Biswas and John Bicket) to help them figure out marketing and sales “from first principles.”

Product 104

Product Transportation Growth Launch 104

Search Engine Land

OCTOBER 1, 2024

After reading an article about a product or idea, many people use a search engine to find deeper details about the topic or its elements. By analyzing these patterns, you can answer very strategic digital marketing , PR and SEO questions: What types of media placements drove these search patterns? Almost everyone has.

Electricity 95

Electricity Growth Launch Strategize 95

Highspot

JULY 9, 2025

Manufacturing companies that embrace AI in their go-to-market (GTM) enablement programs see up to 20% higher revenue outcomes today. Personalization at scale – Sales outreach adapts to the buyer role (think engineer vs. procurement). – Managers can coach using buyer conversation data and AI feedback.

Manufacturing 40

Manufacturing GTM Objectives and Key Results Sales 40

Sales Hacker

MARCH 25, 2025

Ray breaks down why the rise of AI agents is a tectonic shift, how businesses are already seeing ROI, and what it means for SaaS, team structure, and go-to-market strategies. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

GTM 69

GTM X-functional Start-ups Relationship building 69

SaaStr

FEBRUARY 3, 2025

They came to SaaStr Annual to share what theyve learned about making the move to go more enterprise actually work. Going Enterprise Is a Company-Wide Decision The #1 mistake? Thinking enterprise is just a go-to-market play. In 2019, top SaaS companies spent 50-55% of revenue on sales and marketing. It’s not.

Hospitality 109

Hospitality Price Manufacturing Engineering 109

Martech

JULY 14, 2025

The first half of 2025 has made one thing unmistakably clear: B2B go-to-market teams are overwhelmed by tools, but starved for strategy. Marketing teams are stitching together point solutions in hopes of unlocking scale. “Most GTM Engineers are glorified sales ops. AI is everywhere. Yet pipeline growth is stalling.

GTM 64

GTM Pipeline B2B Clients 64

Sales Hacker

MAY 20, 2025

They work with startups and scaling businesses to help take HR off your plate, so you can stay focused on building product, growing revenue, and hiring great people – the go-to-market engine. The go-to-market tech that drives that engine. Overall insight about operations. 00:01:00] Love to hear.

GTM 106

GTM Engineering Growth X-functional 106

Sales Hacker

FEBRUARY 11, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jordan Crawford is an AI innovator, the Founder of Blueprint, and one of the top go-to-market engineers working today. Uh, so Jordan Crawford is a go to market engineer and advisor for some of the fastest growing companies out there.

GTM 86

GTM Pitch Up-sell Contact 86

Sales Hacker

MAY 13, 2025

14:30 The new battleground: how AI engines like ChatGPT shape discoverability. 18:00 Practical data strategies for local businesses and SaaS marketers. 22:00 Why structured data is the foundation of AI-first marketing. you had Alta Vista and as Cheese and Lycos, and a bunch of these directory type search engines.

GTM 74

GTM Engineering Start-ups Growth 74

SaaStr

JUNE 20, 2025

The Team Reality Check: Your Biggest Blind Spot Here’s the uncomfortable truth most SaaS leaders won’t admit: your current engineering team may not be equipped for AI transformation. Industry observers like Josh Bersin remain skeptical about replicating complex systems like Workday’s payroll and compliance frameworks.

Government 115

Government Legal Engineering Growth 115

Sales Hacker

FEBRUARY 24, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. YouTube is more than just another social channel YouTube is both a media channel AND a search engine that presents both organic AND paid marketing opportunities. Heres why: Content that’s evergreen.

B2B 83

B2B GTM Cross-sell Education 83

Sales Hacker

FEBRUARY 4, 2025

38:33 The commoditization of technology in the age of AI. To claim this offer, go to www.superhuman.com/gtmnow The GTM Podcast The GTM Podcast is a weekly podcast hosted by Scott Barker, GTMfund Partner, featuring interviews with the top 1% GTM executives, VCs, and founders. CFOs understand that marketing and sales want to look good.

GTM 88

GTM Finance Cross-sell X-functional 88

SaaStr

JUNE 25, 2025

The Multi-Product Growth Engine: Why “Say No to 95%” Doesn’t Work at Enterprise Scale Most SaaS advice tells founders to focus ruthlessly and say no to 95% of requests. But saying yes to everything requires a systematic approach to innovation and go-to-market execution.

Legal 102

Legal Cross-sell Government Engineering 102

Salesforce

MARCH 20, 2025

A product manager accelerates go-to-market strategies via an AI agent that instantly analyzes customer feedback and predicts trends. Theyre pioneers in a new era where technology and human ingenuity converge to create unparalleled value, scale, and innovation. Engineering teams can use Agentforce to write better code, faster.

Strategize 124

Strategize Finance Prospecting Follow-up 124

Martech

FEBRUARY 17, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: Whats behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer? Give it a try.

GTM 117

GTM Engineering Customer Relationship Management Lead generation 117

Sales Hacker

JULY 8, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Doug Camplejohn is a serial entrepreneur and seasoned executive with extensive experience in B2B SaaS and go-to-market strategies. Build the team that builds the company.” – that is part of your go-to-market strategy responsible for growth.

GTM 82

GTM Sales CRM Start-ups 82

SaaStr

JULY 10, 2025

Olo’s “fewer but bigger” customers represent a smaller percentage of the total addressable market but generated superior unit economics – until Toast’s scale advantages kicked in. margin) Net Income: $11.8M

Strategize 70

Strategize Networking Represent Market share 70

SaaStr

JUNE 23, 2025

If your engineering team, your product team, or your leadership team hasn’t shipped meaningful AI capabilities into production by now, that have led to a material increase in revenue — you don’t have a strategy problem. This requires product leaders who viscerally understand the technology, not just the market opportunity.

Product 70

Product Engineering Launch Growth 70

SaaStr

MARCH 18, 2025

Software engineering teams have been early adopters of AI coding assistants precisely because they provide an immediate, measurable lift. Determining Demand and Budgets When entering an existing category, understand go-to-market strategies and adoption signals. For new categories, thorough market research is essential.

Growth 75

Growth Government Customers Healthcare 75

SaaStr

APRIL 1, 2025

While scaling from 3 to 75 go-to-market team members, Codeium / Windsurf found that AI transformed their sales process in completely different ways depending on the size of the customer.

GTM 83

GTM Territory Cold Call Price 83

Sales Hacker

FEBRUARY 18, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Joe DiMento is the Head of Go-To-Market & Industry Partnerships at Bain Capital Ventures. Previously, he was an operating partner at Fractal Software, helping launch vertical software companies and find product-market fit.

GTM 99

GTM Quota Drivers/motivators Sales 99