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When your business doesn’t need SEO

Search Engine Land

You can’t just wait for search engines to index your website or for people to start searching for your event. So, SEO is not always the best option if you need to quickly generate interest around a new topic or when launching a new product to the market. That’s why this path is not for everyone. SUBSCRIBE See terms.

Niche 141
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AI-powered content marketing: A startup’s guide to success

Search Engine Land

AI, machine learning, robots, expert systems, knowledge engineering – these buzzwords are no longer reserved for technology. Digital tools can handle mundane activities, freeing human resources to concentrate on innovative and strategic tasks. They are increasingly prevalent in a variety of industries. The result?

Pitch 122
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2023 in review: 3 key trends to inform your 2024 marketing plan

Martech

If you’re a retailer, an ecommerce company, or anybody else who relies on Q4 to make big money, that distant rumbling is the Black Friday engine revving up to what will become a deafening roar. If there’s one thing I hope we see in 2024, it’s a return to emphasizing strategic thinking over get-it-done tactics.

Retail 130
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Best of SearchBot: Create letter explaining SGE to clients and provide actionable steps

Search Engine Land

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content.

Clients 112
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A Complete Lead Generation System Geared For Success

ClickFunnels

So don’t get mesmerized by the so-called “free” traffic generation methods such as social media marketing, YouTube marketing, search engine optimization, and so on. However, the days when you could just ramble into a camera are gone, now you need to be strategic if you want to build an audience in this fiercely competitive attention economy.

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Sequoia India: 22 Things We Learned from SaaStr Annual

SaaStr

Over 100 Indian founders were in town for a unique double header: SaaStr/Dreamforce and the launch of SaaSBOOMi US. One implication of SaaS proliferation is that too many companies solving super niche problems are getting funded. Application SaaS has matured and increasingly there are fewer niches available to build large businesses.

GTM 89
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7 “Little” Things That Almost Caused My Startups to Fail

SaaStr

Not terrible 1 year from launch, looking back, especially by the standards of the time. We just had too many bugs at launch, which cost us a lot of the halo from our press at launch, and made the early user feedback too confusing. Not strategically and proactively. I thought we were a niche product for debt consolidation.

Launch 122