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Top 10 PPC expert columns of 2023 on Search Engine Land

Search Engine Land

Since Search Engine Land launched, we have given PPC experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting landscape of paid search, paid social and display. By Frederick Vallaeys. Published April 13.)

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Top 10 SEO expert columns of 2023 on Search Engine Land

Search Engine Land

Since Search Engine Land launched, we have given SEO experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting SEO landscape. Published March 27.) By Michael King. Published Jan. By Tom Demers. Published April 25.)

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YouTube launches new feature to enhance product ad targeting

Search Engine Land

Precision in targeting potential customers during strategic moments, coupled with improvements in the shopping experience, could result in increased engagement and conversions. The post YouTube launches new feature to enhance product ad targeting appeared first on Search Engine Land. Why we care.

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SEO during website development and post-launch: Key considerations

Search Engine Land

One crucial step is setting the site up for success in search engines. Not every aspect of the business can be highlighted in the top navigation, so it’s crucial to have a strategic and data-driven conversation about what is important. Slowing down between launches or redesigns will put you at a disadvantage.

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How Codecademy Saw 5X Growth with Strategic Testing

ConversionXL

From spaghetti testing to strategic testing . This research informed better hypotheses, which allowed us to launch better tests and start unraveling bigger problems—problems we couldn’t solve without changing fundamental parts of our business. That’s what led us to strategic testing.

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ChatGPT for PPC marketers: 15 strategic prompts to use today

Search Engine Land

Every day, we use AI-powered platforms like ad engines, third-party management tools and copywriting software. A quick primer on launching ChatGPT If you haven’t logged into ChatGPT yet, no worries! Here are 15 strategic prompts to inspire you, lighten your workload, and improve your results. This is only the beginning.

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Highspot Continues Global Expansion with Launch of India Operations

Highspot

Highspot opens Hyderabad office and appoints Chief Operating Officer of Highspot India HYDERABAD, July 7, 2023 /PRNewswire/ — Highspot , the leading sales enablement platform that increases sales productivity, today announced the launch of its India operations in Hyderabad.

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