Search Engine Land

AUGUST 30, 2024

The future of AI Before we delve into the historical milestones of AI, it’s important to understand where the technology is heading. AI-powered technologies such as voice assistants (e.g., AI-powered technologies such as voice assistants (e.g., Siri, Alexa) and autonomous vehicles became mainstream. Processing. See terms.

Transportation 98

Transportation Education Angle Healthcare 98

Martech

AUGUST 15, 2024

Technology companies have spent about $196 million this year through Aug. Shapiro+Raj , a global insights company, launched its interactive AI personas platform. It provides prompt engineering for marketers and contextualizes brand performance to streamline Language Model Optimization (LMO).

Commission 128

Commission Engineering Launch Conversion 128

Search Engine Land

JULY 16, 2024

Daron Acemoglu, an economics professor from MIT, has analyzed past industrial revolutions and highlighted that technological progress is not inherently beneficial; its impact depends on its direction and the institutions shaping it. While everyone understands this new technology’s potential benefits, no one can predict the future.

Click Through Rate 110

Click Through Rate User Experience Promote Technology 110

Martech

JANUARY 7, 2025

Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. Shortly after the launch, Salesforce announced it was hiring more than 1,000 employees to meet the demand for Agentforce. Table of contents What is Agentforce?

Launch 129

Launch Represent Engineering CRM 129

Martech

OCTOBER 1, 2024

In other words, we can claim agency (control) to use these technologies to benefit customers AND our business processes. Yes Many early agents were legacy products re-launched under an AI banner, with almost everything in tech labeled as “AI” in 2023. Let’s dive into how we claim agency over AI agents.

Construction 122

Construction CRM Contact Follow-up 122

Highspot

JULY 9, 2025

Powered by Highspot Nexus , the company’s unified AI and analytics engine, the new role-based and specialized agents learn alongside go-to-market (GTM) teams to guide sellers, marketers, and enablement teams with insights and actions tailored to their work. This isn’t about replacing people—it’s about elevating them.

Go To Market 52

Go To Market Launch GTM Pitch 52

Martech

NOVEMBER 1, 2024

This strategy, often overshadowed by acquisition-focused ABM, is emerging as a powerful engine for long-term success. Technology and data requirements Your tech stack should enable: Real-time usage monitoring and alerting. Step 3: Test and iterate Launch pilot program with selected accounts. Automated engagement scoring.

Growth 137

Growth GTM B2B Strategize 137

Martech

SEPTEMBER 11, 2024

Connect functional groups and leverage talent and technology via shared goals and connected data. This helps keep personas from becoming stale on the shelf and makes VOC a contributor for everyone trying to improve performance or launch a new product or campaign. Efficient operation comes down to people, processes and technology.

Cross-sell 113

Cross-sell Customers UX A/B testing 113

Search Engine Land

OCTOBER 4, 2024

Here are the key points he raised in his presentation, exploring the paradigm shift in search technology and its implications for advertisers and marketers. From: To: This physical enlargement represents a fundamental shift in how users can interact with search engines. We’ve made the box bigger.”

Click Through Rate 102

Click Through Rate Engineering Represent Start-ups 102

SaaStr

FEBRUARY 2, 2025

Her company specializes in API integration platforms that enable SaaS companies to launch integrations faster and automate complex business processes. This change is driven by advances in AI technology and changing customer expectations.

Negotiate 84

Negotiate Price Legal Engineering 84

Martech

MAY 8, 2025

Why your integration project is doomed before it starts Most integration projects begin with technology selection and end with disappointment. That’s because your marketing organization doesn’t just run on marketing technology. The problem wasn’t their previous technology. The technology didn’t change.

Healthcare 108

Healthcare Retail Technology Technology 108

SaaStr

JANUARY 26, 2025

Their patented TwAP technology that lets customers opt-in with a single click, automatically opening their messages app with a pre-composed text. Turn Your Customers Into Your Marketing Engine The second breakthrough was making customer success the core growth engine. The result? Black Friday playbook) 3.

Education 105

Education Legal Promote Growth 105

Sales Hacker

MAY 7, 2025

So everything from the time something a customer or a prospect moves from [00:05:00] marketing and our marketing acquisition engine whether that’s through digital or events or whether that comes in through our industry experts and my organization has. I think with all the new technologies that are coming out that’s a service.

GTM 86

GTM Engineering Customers Cross-sell 86

Sales Hacker

OCTOBER 11, 2024

We teamed up with him to break down the framework he uses to turn sales teams into predictable, high-performing revenue engines – let’s get into it. Avarra – announced their launch and delivered a live demo at the GTMfund annual retreat. Sustained success demands a strategic approach backed by powerful technology.

GTM 114

GTM X-functional Pipeline Construction 114

Sales Hacker

MAY 7, 2025

So everything from the time something a customer or a prospect moves from [00:05:00] marketing and our marketing acquisition engine whether that’s through digital or events or whether that comes in through our industry experts and my organization has. I think with all the new technologies that are coming out that’s a service.

GTM 74

GTM Engineering Customers Cross-sell 74

Hubspot

JANUARY 2, 2025

Like most people, my first real experience with AI was when ChatGPT was launched in 2022. For instance, generative AI and other technologies now have the potential to automate work activities that currently absorb 60 to 70 percent of employees time. At first, I was simply amazed by the wealth of knowledge it could provide.

Gaming 78

Gaming Technology Technology Campaign 78

Salesforce

JANUARY 9, 2025

Inbound marketing focuses on catching the attention of the target audience via channels such as content marketing, search engine optimization (SEO) , and social media. Additionally, sales teams need continuous learning opportunities, such as hearing about the latest trends, sales best practices, market conditions, and technology.

Closing 98

Closing Represent Territory Lead generation 98

Salesforce

MAY 8, 2025

With a small but mighty engineering and product team, Shoe Carnival needs flexibility, operational efficiency, and minimal technical debt. We caught up with Ned Moore , Head of Ecommerce Product, Engineering, & UX Design at Shoe Carnival, to learn more about the migration and its success so far. We have peace of mind.

UX 59

UX Launch Engineering Technology 59

Martech

MAY 15, 2025

As enterprises double down on marketing technology, big data and artificial intelligence, MOps is now a strategic function of marketing. It also means MOps must: Rethink and re-engineer existing processes. These tools shift many tasks, formerly requiring data scientists and engineers, into the hands of marketers.

Government 88

Government Strategize Technology Technology 88

Martech

MAY 8, 2025

It found that 64% adopted AI because the risk of falling behind drives investment in some technologies before they have a clear understanding of the value they bring to the organization. Furthermore, 37% said its better to be fast and wrong than right and slow when adopting technology.

Launch 85

Launch A/B testing Campaign Angle 85

SaaStr

JULY 5, 2025

Started as “Salesforce for Pharma” in 2007, now the essential technology backbone for companies bringing medicine to market. ” Peter simply replied: “We have great people and we’re working on great technology. net income, 111.5% revenue growth year-over-year 2013 IPO : $129.5M That’s it.”

E-commerce 92

E-commerce Price Pharmaceutical CRM 92

Martech

FEBRUARY 3, 2025

Whatever the problem, they don’t just throw technology at it. Consider the retail CMO who deployed an AI-driven recommendation engine to address product page bounce rates. Consider the retail CMO who deployed an AI-driven recommendation engine to address product page bounce rates. This methodical approach has limitations.

Finance 110

Finance Technology Technology Drivers/motivators 110

Search Engine Land

JULY 24, 2024

Couple all this with an unstable macro environment, reduced liquidity that depressed valuations, little-to-no acquisitions or exits, once-in-a-generation technology advancements like AI and a couple of crushing core algorithm updates to boot. These campaigns have traditionally been launched on social media and then promoted on paid.

Gaming 97

Gaming Campaign Referrals Growth 97

Highspot

FEBRUARY 20, 2025

A live Q&A session with engineering can clarify technical details that might stump a prospect. Have Reps Attend Industry Conferences Industry conferences offer a chance to stay informed about market trends, competitor tactics, and emerging technologies.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Salesforce

FEBRUARY 20, 2025

At Salesforce, we’re seeing this convergence in action through Agentforce, where our Atlas Reasoning Engine provides the “brain” that powers digital workflows today and could inform physical operations tomorrow.

Hospitality 104

Hospitality Objectives and Key Results Healthcare Manufacturing 104

Martech

OCTOBER 16, 2024

As a reader of the MarTech website and newsletter and an attendee at the MarTech Conference, you’re part of a community of marketers created by Third Door Media, the company that built and continues to invest in MarTech and its sibling brands Search Engine Land and SMX. Today, our company takes another step in its maturation. But he did.

Education 132

Education Commission Engineering Technology 132

Martech

MARCH 6, 2025

Demandbase (see below) just launched Agentbase. The nice thing about trends like this is they make life easy for anthropologists to date technologies. Now here are this week’s AI-powered AgentMarTech releases: Tavus launched three AI models designed for human-AI interaction. Salesforce is 100% into Agentforce. Processing.

Launch 106

Launch Retail Campaign Engineering 106

Hubspot

JULY 22, 2025

It’s more like a no-code data engine for outbound. You can run bulk lookups, filter by specific attributes (like technologies used or funding stage), and then automatically clean, score, and route those leads into your outreach tool. It’s designed to reduce research time and give reps context that actually improves response rates.

Objectives and Key Results 36

Objectives and Key Results Price Follow-up CRM 36

Martech

APRIL 29, 2025

This tool shrinks that cycle into seconds, giving you a working draft you can tweak and launch right away, improving your time to market. This native integration removes the need for separate recommendation engines or custom development your emails can serve dynamic, data-driven suggestions in one drag-and-drop block.

Cross-sell 75

Cross-sell Campaign Appointment Prospecting 75

Martech

MAY 14, 2025

Marketing was already a top-five use case for Databricks customers, and today’s launch of its new Data Intelligence for Marketing platform formalizes the company’s efforts to unify marketing data in one place and make it easily accessible. You’re a data analyst.

Launch 99

Launch Government Pipeline Campaign 99

Sales Hacker

MARCH 4, 2025

Uh, and then ended up kind of finding my way and some of my way into technology. Is there any, I’m sure there’s many, but what are some of the standout lessons that you took from the yogurt business into your career in technology? And after a couple of years, I sold it. Scott Barker: Super cool. Super cool.

GTM 77

GTM X-functional Start-ups Campaign 77

Search Engine Land

OCTOBER 1, 2024

After reading an article about a product or idea, many people use a search engine to find deeper details about the topic or its elements. How do I increase the brand search for a new product launch? Use this to identify potential trends in messaging or product launches. Grok quickly shows the new product launch coverage.

Electricity 95

Electricity Growth Strategize Launch 95

Martech

DECEMBER 12, 2024

Fifty-five percent of them are using the technology to plan and refine their seasonal campaigns, according to a study by Optimizely. to create a marketing mix decision engine. Yelp launched a suite of new features for both consumers and business owners. Its beginning to look a lot like an AI Christmas for U.K.

Campaign 64

Campaign Launch Engineering Technology 64

Hubspot

APRIL 23, 2025

They partnered to produce BMW vehicles in China, helping BMW expand in a highly regulated market while Brilliance gained access to BMWs engineering expertise. Tech companies co-developing a product, then parting ways once its launched. For Rivian, its deep-pocketed support to expand its technology across more vehicles.

X-functional 57

X-functional Manufacturing Non-Profits Government 57

RingDNA

MARCH 26, 2025

Whether it’s engineers sharing new product features or customer success reps highlighting client wins, your entire team can contribute to the company’s growing authority. Fortunately, our mobile product team saw this coming, and earlier this year launched the ability to see your contacts’ LinkedIn news feeds in Revenue.io

Closing 62

Closing B2B Sell Referrals 62

SaaStr

APRIL 28, 2025

” Despite his engineering background, Sekar helped Meraki build a scalable go-to-market engine for their wireless networking products. Samsara achieved remarkable growth – from $1M ARR a year after launch to $100M ARR just 2.5 Saer advises launching a second product by $10M ARR rather than waiting until $100M+.

Product 104

Product Transportation Growth Launch 104

Highspot

JULY 9, 2025

The issue manufacturing sales teams face, though, is a big one: Outdated systems and technology and data silos deter effective sales rep preparation, which slows everything associated with their GTM efforts down. Personalization at scale – Sales outreach adapts to the buyer role (think engineer vs. procurement). Did you know?

Manufacturing 40

Manufacturing GTM Objectives and Key Results Sales 40