Search Engine Land

NOVEMBER 6, 2023

Without proper SEO planning and execution, a platform migration can lead to a significant loss of organic traffic, revenue and market share. Whenever possible, SEOs should join the process early on, leaving ample time and opportunity to: Align with product and engineering. Map out technical and content requirements.

CTR 110

CTR UX User Experience Engineering 110

SaaStr

AUGUST 13, 2024

The best engineers and CTOs build and release better software faster than the competition. A truly great Head of Marketing or Demand Gen will get you more leads than the rest. That placeholder for the VP of Finance never gets the financials done, and the VP of Marketing talks and talks but hasn’t ever worked with a sales team.

Growth 122

Growth Quota Niche Finance 122

Search Engine Land

OCTOBER 4, 2022

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. The following are just a few examples of the variable nature of users’ search engine consideration sets, and the platforms that should be on every search marketer’s radar. Traditional search engines.

Objectives and Key Results 107

Objectives and Key Results Retail Engineering Launch 107

Heinz Marketing

AUGUST 28, 2023

Market Share and Positioning: Research their market share, position, and reputation within the industry. Are they market leaders, challengers, or niche players? Conduct keyword research to ensure your content is optimized for search engines. This helps you refine your own audience targeting.

B2B 93

B2B Objectives and Key Results Click Through Rate Strategize 93

Hubspot

NOVEMBER 2, 2018

Amazon has showed some promise of potentially overtaking Google's paid ads business, and its market share of product searches (54%) outnumbers that of Google's (46%). The Info-Seeking Market Share. The Product-Seeking Market Share. But not all search is created equal. So, Does Amazon Stand a Chance?

Territory 78

Territory Manufacturing Niche Market share 78

Search Engine Land

AUGUST 15, 2023

Let’s say you’re working for a young, innovative CRM trying to eat into the market share of Salesforce, HubSpot, and the like. I met with the product engineers on the client’s team. Be ready to build momentum using longer-tail keywords and addressing more niche audiences that can establish a base for growth.

Angle 88

Angle CRM Niche Clients 88

Search Engine Land

MARCH 20, 2023

Survey finds Google Home users do more, have ‘far higher’ satisfaction than Alexa owners 2019: Alexa devices dominated, but higher Google Home NPS scores suggested it would have better word of mouth and could gain market share. based search engine home pages but never as the default at Google.com.

CTR 86

CTR Drivers/motivators Territory Finance 86

Search Engine Land

JANUARY 19, 2023

Former Google search chief Amit Singhal joins Uber 2017: Singhal became a senior vice president of engineering, overseeing Uber’s Maps & Marketplace departments. Report: 2014 Was A Bad Year For Lyrics Sites In Google 2015: And 2015 was looking to be even worse for this niche. What Time Is The State Of The Union?

Engineering 88

Engineering Campaign Launch Represent 88

Search Engine Land

DECEMBER 13, 2022

In a global context , the hreflang element assists search engines in determining which URL version of your site should be provided to visitors from a given region or who speak a specific language. Establishing a country-specific link strategy for each market is a must. There’s no “one size fits all” when it comes to URL structure.

Territory 97

Territory Networking Campaign Launch 97

Hubspot

JULY 24, 2014

” They typed in the name of my company using a search engine or maybe just the browser bar. Search engines and browsers make it easy to find a website with a few quick keystrokes. Today, instead of the paltry 10% of search market share it used to have, navigational search is much more dominant and much more important today.

Technique 78

Technique Niche Price Engineering 78

Hubspot

JULY 7, 2011

It's not about mass marketing yourself. Start small, choose a niche, and gain visibility. Once you've established yourself, you can bite off a larger market share. The more you can narrow it down, the better you'll rank in search engines , and the more visibility you'll get. Narrow down your expertise.

Networking 71

Networking Niche Follow-up Finance 71

PandaDoc

SEPTEMBER 19, 2023

In this article, we’ll explore why pivoting toward a vertical market approach, both as a model for small and medium-sized businesses and as a framework for sales and marketing campaigns, can help your team achieve outperformance. This is known as vertical marketing. So, off we go! These are related concepts yet not the same.

Niche 52

Niche Cross-sell Price Referrals 52

ConversionXL

FEBRUARY 17, 2021

Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. While machine learning has improved, we continue to see flaws in machine-learning performance for extremely niche advertisers or advertisers with small data sets.”. Is anonymity even enough?

Networking 140

Networking Trust A/B testing Conversion 140

Search Engine Land

JULY 11, 2023

Perfect competition In a perfect competition market, the market is big, there are many buyers and sellers, and the products are similar. Companies don’t have much control over the price (the company’s market share does not impact the price), and the barrier to entry to this market is very low or zero.

Non-Profits 72

Non-Profits Profit margin Price Electricity 72

SaaStr

NOVEMBER 19, 2019

WebPT achieved 30% market share and transformed an entire vertical with a purpose-built solution in a tech-averse industry. Learn what it takes to create your own category, achieve scale in a niche SaaS vertical and how it requires more than just discovering an unmet need. I sometimes call it a niche market.

Closing 74

Closing Customers Niche Sports 74

Hubspot

DECEMBER 18, 2023

Setting targeted Google Alerts for sales can give you invaluable insights into your niche. In case you didn't know, Google owns over 91% of the global search engine market. This keeps us competitive, helps us regain market share during a slow month, and demonstrates our commitment to offering the best value to customers.”

Prospecting 78

Prospecting Price Sales Up-sell 78

ConversionXL

NOVEMBER 17, 2022

Ahrefs is a platform that helps you optimize your website for search engines. Use Ahrefs to uncover insights and gain a competitive advantage in search engine results pages (SERPs). Research keywords from multiple search engines (e.g., This will help you tailor content marketing for audiences on different platforms.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

ConversionXL

JANUARY 18, 2022

For your brand awareness marketing to have an impact, it must meet the right needs in the right place. Tap into niche communities to further understand the questions your audience is asking.

Campaign 122

Campaign Networking Non-Profits Launch 122

SaaStr

SEPTEMBER 13, 2020

Still has some market share to go, but is providing a fantastic offering that many of you benefit from. They’ve got some incredible initiatives, particularly in the engineering and coding org about how to make diversity and inclusion a strategic advantage for them. It is staggering. Henry Schuck: Yeah, totally.

Non-Profits 92

Non-Profits Strategize Trust Growth 92

SaaStr

JULY 29, 2022

In other words, is it make sense to just try to grab market share and go free and then try to cash in revenue later? So find a niche, find a niche that one or two or three enterprise customers will pay for that is no-code E. Jason Lemkin: Well, look. It is a tailwind pulling you up. And just reproduce that case study.

Price 109

Price Product Start-ups Niche 109

Hubspot

MAY 10, 2012

You can post these polls in your own LinkedIn group, or in another group for some seriously niche market research, provided they haven't restricted the functionality to admins only. Pinterest for B2B Marketers. Okay, maybe LinkedIn was obvious for B2B marketers (though I hope you still got some new ideas to try), but Pinterest

Networking 78

Networking B2B Lead generation Promote 78

Lead Fuze

JANUARY 9, 2024

And here you are, with your digital bat ready to swing for those sweet, sweet market share candies. Just like how the performance of that car depends on its engine and design, your store’s success hinges on user experience and seamless functionality. So how do we get you more than just a few treats? We strategize.

E-commerce 52

E-commerce Growth Retail Gaming 52

SaaStr

AUGUST 19, 2022

But look, if you already got to a million in ARR with your 50 or 20 customers, whatever it is, there’s no way you have 100% market share, is there? So, of course, it’s very hard to exhaust almost any TAM, even a niche TAM, until 10, 20, 30, 40 million ARR. I have a sales and engineering background.

Niche 109

Niche Follow-up Start-ups Closing 109

SaaStr

OCTOBER 22, 2020

We didn’t hire engineers from Google or Facebook; we hired for work ethic and growth potential. The second is the more popular route for startups: Artificial Product-Market Fit. Execs and investors make loads of cash, you generate tons of PR overnight, and you eat up market share by literally purchasing users.

Engineering 118

Engineering Growth Niche Start-ups 118

Martech

MARCH 15, 2022

The key to long-term success is using brand strategy to define your market position in order to create market share and revenue growth. A brand marketing strategy is a set of guidelines that help businesses determine their core values and what they want to achieve with the business. What makes a good company brand?

Objectives and Key Results 145

Objectives and Key Results Campaign Start-ups Engineering 145

SaaStr

AUGUST 12, 2022

It’s not the investor’s problem if you need too many folks, because you’re a business CEO and not an engineer. If you say, I need four million because we’re already growing 8% a month and I need to feed the engine. Jason Lemkin: This is how we feed the engine. But folks are worried about niche markets.

Price 98

Price Pipeline Meeting Follow-up 98

Search Engine Land

AUGUST 11, 2023

I am sure you have guessed it by now, but I’m talking about Barry Schwartz and his website, Search Engine Roundtable. Search engine coverage through the years Since we had data from 2003 and a prolific poster, we thought it would be interesting to look at the topic coverage that mentioned various engines in the titles of posts ( Figure 2 ).

Engineering 95

Engineering Follow-up Start-ups Niche 95

Sales Hacker

DECEMBER 18, 2019

This will likely continue to ramp up as everyone has something to share, and these niche communities are a great place to do it. It takes time to build the engine, then another 2–3 years to let the engine learn. Account Executives and Solutions Consultants or Sales Engineers close deals. Well guess what?

Sales 71

Sales Consult Technology Technology 71

The Lost Book of Sales

JULY 12, 2021

That is, if I sell an oscilloscope for monitoring heartbeats to a doctor in Boston and the identical product for the same purpose to a doctor in Zaire, and these two doctors have no reasonable basis for communicating with each other, then I am dealing in two different markets. Then you evaluate each segment for its attractiveness.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

ConversionXL

SEPTEMBER 10, 2021

Companies are investing in enterprise software not just as a platform to run their business on, but the engine that moves it forward. Market maturity: Conversely, competitors are investing in a new featureset and thus, they’ve become table stakes. This approach works well if you’re looking to capture existing market share.

Technology 96

Technology Technology Launch Transportation 96