Search Engine Land

MAY 21, 2024

It’s an industry addicted to selling seats rather than outcomes. It’s no longer about tools for humans to drive, but rather engines that autonomously feed on data to deliver results. To date, martech has focused mainly on building tools that can empower marketing teams to execute campaigns. But AI has changed that forever.

Networking 81

Networking Technology Technology Engineering 81

Search Engine Land

OCTOBER 9, 2023

The official complaints against Google’s anticompetitive conduct include: Acquiring competitors: Engaging in a pattern of acquisitions to obtain control over key digital advertising tools used by website publishers to sell advertising space. Segment DV360 and Display network : Google's dominance in the digital ad market is indisputable.

Legal 120

Legal Engineering Price Launch 120

Search Engine Land

NOVEMBER 17, 2023

Brand Explorer : This new tool allows Instacart’s retail partners to easily search and discover sell sheets, connecting with new products and up-and-coming brands directly in the Instacart Platform Portal.

Retail 109

Retail Cold Call Up-sell Growth 109

Sales Hacker

FEBRUARY 23, 2024

So how did Wisely go from $11 in the bank to selling for $187M? That’s because these tools are built on static databases, playing cat-and-mouse to keep up with job titles changes, employee turnover, and bouncing emails. After a marathon sprint, the engineering team had some time to decompress. Let’s get into it.

GTM 91

GTM Sell Finance Launch 91

Sales Hacker

MARCH 8, 2024

By partnering with another SaaS company, you can identify opportunities for cross-selling (selling a complementary product to your partner’s customers), or co-selling (teaming up with a partner’s sales team to convert your prospects). They can also be part of your existing network: executives, VCs, and other employees.

GTM 95

GTM Growth Referrals Cross-sell 95

Search Engine Land

SEPTEMBER 6, 2023

Many website owners publish content without a cohesive internal linking or content organization strategy, confusing visitors and search engines. This disorganized approach hampers the user experience and makes it difficult for search engines to understand and index the content. But there’s a solution.

CTR 137

CTR User Experience Engineering Strategize 137

Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. In September, the search engine was taken to court by the U.S. The PPC community had a rollercoaster year in 2023.

Retail 123

Retail X-functional Launch Non-Profits 123

ClickFunnels

AUGUST 12, 2021

We are also going to show you the most effective way to sell online. Note that interstitial ads that are displayed as pop-ups that cover the entire screen are considered to be display ads despite not being banner ads in a traditional sense. Display Advertising Network Ads. How to create an effective display ad? Newsletter Ads.

Minimum Viable Product 246

Minimum Viable Product Negotiate Networking Niche 246

Veloxy

AUGUST 31, 2023

Know your product Whereas inside sales reps need to speak intelligently about their products, outside sales reps also need to know how best to use their products, their industrial applications, and in some cases the products’ intricate engineering. Maybe you’re selling the right products to the wrong audience in the wrong market.

Outside Sales 130

Outside Sales Pipeline Inside sales Cross-sell 130

Search Engine Land

SEPTEMBER 20, 2023

Traditionally, digital advertisers buy ads through ad networks, such as the Google Ads network or the Microsoft Ads network, where the networks have control over the platform and the cost of the ads. As mentioned above, display ads are placed within the Google Ads network.

Real Estate 127

Real Estate Networking B2B Campaign 127

Search Engine Land

JANUARY 23, 2024

Some strategies to tighten up coverage include: Phrase and exact match keywords Broad match keyword performance may have improved in recent years (for some advertisers), but they still tend to struggle in smaller accounts because of limited budgets, data and how many searches they can match. This significantly impacts marketing strategy.

Territory 104

Territory Campaign Networking Construction 104

Search Engine Land

MAY 19, 2023

The Information reported: “The grocery-delivery firm’s ad revenue totaled about $740 million last year, up 30% from 2021, according to a person familiar with the matter. Nearly 30% of Instacart’s 2022 revenue came from selling advertising rather than actually delivering groceries.” The rise of retail media networks.

Retail 102

Retail Advertising/ Marketing Networking Promote 102

Search Engine Land

MARCH 6, 2024

Fellow Search Engine Land contributor and paid search expert Menachem Ani posted a poll on X on how the paid search community feels about the change in the past few years, and the overwhelming response is to “embrace the future.” It’s nearly impossible to navigate the online space without encountering ads in the Google network.

A/B testing 121

A/B testing Campaign Networking Engineering 121

Partners in Excellence

FEBRUARY 28, 2024

Introduction: Several weeks ago, I wrote, “ Sellers, Are You Really Interested In Selling? ” My good friend, Christian Mauer , challenged me, “Dave, why are you so interested in selling?” ” It was a great question and he caused me to reflect, I wrote, “ Why I Am Obsessed With Selling.

Customers 109

Customers Contract Consult Electrical Engineering 109

Search Engine Land

MARCH 24, 2023

Google adds practice problems and math solver structured data and Search Console reports 2021: Google came up with new structured data and Search Console reporting to help educational websites understand which pages had these content types. Video: Hamlet Batista on scaling and automating SEO with code 2020: And a bit about using Python.

Engineering 115

Engineering Non-Profits Transportation Networking 115

Search Engine Land

NOVEMBER 6, 2023

If you sell on Amazon (or could sell on Amazon), odds are there’s an increasing chunk of ad spend being directed there. In this article, we’ll delve into setting up Amazon ads, their unique appeal in this privacy-first world, and the significant shifts they bring to ad channel strategies.

Lead generation 110

Lead generation Represent Campaign Legal 110

Martech

MAY 2, 2024

Traditionally, salespeople had to rely on networking and intelligence gathering to painstakingly identify the members of a target account’s buying group. They contact the target account, network and gather important information about the group members, their roles and their interests related to the seller’s product or category.

B2B 117

B2B Drivers/motivators CRM GTM 117

Search Engine Land

JANUARY 14, 2023

Facebook Graph Search wasn’t a traditional web search engine like Google or Bing. It was a new type of search – a social search engine. Up Close With Facebook Graph Search. 2018: The image was designed by guest artist Cannaday Chapman and created in collaboration with the Black Googlers Network. Also on this day .

Engineering 100

Engineering Launch Retail Networking 100

Search Engine Land

OCTOBER 4, 2022

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. The following are just a few examples of the variable nature of users’ search engine consideration sets, and the platforms that should be on every search marketer’s radar. Traditional search engines. However, nearly 40% of U.S.

Objectives and Key Results 112

Objectives and Key Results Retail Engineering Launch 112

Martech

JANUARY 3, 2024

As the vitriol ramps up in an election year, will users opt out? “We That said, if marketers do notice drops in engagement in the coming year, other digital channels such as digital video or streaming, as well as SEO investment, would be candidates to take up some of that channel space,” Gutter said.

Entertainment 138

Entertainment Sports Niche Retail 138

Veloxy

FEBRUARY 15, 2024

Whether you’re a rookie learning the ropes or a vet hunting innovative tactics, our curated guide to essential sales podcasts is your ticket to leveling up your sales game. Expect actionable insights, cutting-edge strategies, and insider knowledge to keep you engaged and selling smarter—all without the fluff.

Gaming 233

Gaming Sell GTM Technique 233

Search Engine Land

FEBRUARY 16, 2023

Microsoft introduces the Bing Network In 2016, Microsoft announced the launch of the Bing Network, marking the end of the Yahoo Bing Network. The Bing Network was the result of a renegotiated search deal between Microsoft and Yahoo , which was originally a 10-year deal. The court didn’t bite.

Networking 91

Networking Gaming Commission Engineering 91

Search Engine Land

JUNE 28, 2023

Google has allegedly been mis-selling video ads to marketers for the last three years. Advertisers have been paying premium prices for a service that Google has allegedly failed to deliver, costing them up to billions of digital ad dollars. Ad inventory across the Google Video Partner network is more than 90% viewable.

Sell 97

Sell Government Networking Campaign 97

Adaptive Business Services

MARCH 23, 2022

welcome to “How I Work It – Social Selling”. There is a lot of confusion, particularly with B2B, regarding how to implement social selling. Our hope is that these folks will inspire those of you are still on the fence and our goal is to share with you some of the best proven selling practices that you might wish to emulate!

Sell 101

Sell Objectives and Key Results Networking Pitch 101

Search Engine Land

JANUARY 18, 2023

Search in Pics: A pig visits Google, big teddy bear & a broken Google sign 2018: The latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. He had been on leave with Google since 2014. Spending on Google AdWords rose by 5%.

Real Estate 112

Real Estate Government Engineering Campaign 112

Search Engine Land

NOVEMBER 17, 2023

1, it caused a shockwave across the search engine optimization ( SEO ) world. Their writer, Amanda Chicago Lewis , described us in a particularly unflattering way: “So who ends up with a career in SEO? Danny Goodwin here on Search Engine Land pointed out how cynical the Verge was. It’s going to be a long ride.

Engineering 125

Engineering Niche Promote Up-sell 125

Search Engine Land

FEBRUARY 20, 2023

SMBs bullish on virtual assistants, think Alexa has biggest marketing potential 2019: There was high awareness of voice assistants as a potential marketing channel, as well as potential pent-up demand. Bing: Poor Grammar & Typos May Result In Lower Search Rankings 2014: “Just as you’re judging others’ writing, so the engines judge yours.”

Real Estate 96

Real Estate Retail Engineering Launch 96

Score More Sales

AUGUST 9, 2013

What if you were hungry and forgot to look in your refrigerator – you were just too busy dealing with issues that have come up, and helping existing customers, calling prospects, and looking for prospects? You have built up trust, and people know and like you. You have built up trust, and people know and like you.

Referrals 89

Referrals Networking Contact CRM 89

SaaStr

MAY 5, 2022

2,500 SaaS CEOs, Founders, Revenue Leaders and VCs will join us for 2 days of tactical content, networking, and epic evening events when the Cloud comes to Barcelona. If you haven’t already, sign up here for tickets before we sell out. with Maropost’s CEO Ross Andrew Paquette.

Meeting 76

Meeting UX Networking Pitch 76

Search Engine Land

SEPTEMBER 8, 2023

Domain Authority (DA) is a search engine ranking score developed by Moz that supposedly predicts how well a website will rank on search engine result pages (SERPs). Ironically, they referred us back to a Search Engine Land article on the matter.) ” One can only hope. .” Starting with DA 2.0, SUBSCRIBE See terms.

Engineering 142

Engineering Gaming Presentation Sports 142

Search Engine Land

DECEMBER 12, 2022

Think LinkedIn is just for business networking and job hunting? LinkedIn’s largest audience is among 25- to 34-year-olds, who make up nearly 60% of users on the platform. Eventually, that trust translates to profitable action: think sign-ups, downloads, opt-ins, and sales. Build your network. Think again.

Networking 101

Networking Real Estate Pitch Up-sell 101

Search Engine Land

NOVEMBER 28, 2022

Microsoft’s ad properties include Bing search, Xbox, MSN and many other websites that use Xandr to sell digital ads. Microsoft also introduced vertical ad formats, credit card ads , and expanded its audience network into 66 new markets. Search and news revenue up 16%. Microsoft reported their FY23 Q1 ad revenue is up 16%.

Drivers/motivators 97

Drivers/motivators Gaming Launch Up-sell 97

SaaStr

FEBRUARY 7, 2023

days of tactical content, networking, and epic evening events when the Cloud comes to Singapore. If you haven’t already, sign up here for tickets before we sell out. Braindates are 1:1 and small group networking sessions designed for you to share knowledge and network with like-minded SaaS leaders during SaaStr Europa.

GTM 92

GTM Territory Networking B2B 92

Search Engine Land

MARCH 6, 2024

Profile optimization Keywords go a long way in search and that’s not just for search engines. People use keywords to search on social media just like they do on search engines. Social networks have their content indexed in search engines, too. Yet, properly optimizing a profile goes beyond just keywords.

Objectives and Key Results 114

Objectives and Key Results Cold Call Cross-sell Engineering 114

SaaStr

AUGUST 16, 2022

10.000 SaaS CEOs, Founders, Revenue Leaders and VCs will join us for 3 days of tactical content, networking, and epic evening events when the Cloud comes to San Mateo. If you haven’t already, sign up here for tickets before we sell out. Sign up for these Braindates and hundreds more here. Foundry at SAP America.

Networking 75

Networking Strategize Growth Up-sell 75

Search Engine Land

MARCH 9, 2023

Neither search engine suggested that these lists were used to boost sites in their search results or exempt them from any overall algorithm changes. Prediction: Apple Will Not Renew Google As Safari Default Search Engine 2015: Spoiler alert: Wrong. We don’t keep a master list protecting certain sites from all changes to our algorithms.”

E-commerce 94

E-commerce Territory Engineering Networking 94

Search Engine Land

JANUARY 10, 2023

2022: Plus, Microsoft Audience Network, Similar audiences and in-market audiences expanded. 2019: Adverisers who hadn’t set up manual sitelink descriptions in non-brand campaigns probably wouldn’t have liked what they saw. 2012: Mobile [paid] search ad spend was up 269% YoY and impressions were up 317%.

Finance 87

Finance Engineering Launch Campaign 87