Search Engine Land

JULY 15, 2024

Content marketing is defined here on Search Engine Land by Julia McCoy as follows: “Content marketing is the process of planning, creating, and distributing relevant, valuable content (like blogs, videos, podcast episodes, ebooks, guides, and more) with the intent of attracting and engaging a specific audience.” What is content marketing?

Entertainment

Martech

DECEMBER 16, 2024

These include large language models, knowledge graphs, and conversational search engines. To thrive in a world dominated by AI search and assistive engines, youll need to optimize for three core technologies: Traditional search engines. Engines like Google, Bing Generative SERP, ChatGPT and others are becoming walled gardens.

Engineering

Search Engine Land

AUGUST 19, 2024

In the not-too-distant future, AI can reverse engineer precisely what you need to rank simply by observing sites in every niche and the changes that lead to better results. Both tools are gaining data that is going to train their AI models. Remember, SEO is largely a game of recognizing and applying success patterns in the SERPs.

Account management

SaaStr

APRIL 30, 2025

Lesson for SaaS Founders : If youre in vertical SaaS, aim to be the OS for your niche. This efficiency is driven by their tailored go-to-market engine, which includes high-velocity inbound marketing, strategic partnerships with private equity firms, and a dedicated sales team for upselling Pro products and FinTech solutions.

Non-Profits

SaaStr

JULY 11, 2025

Even in the smallest and most niche markets. Hiring the Right Team: A lot of founders wait too long to hire great VPs—VP of Sales, VP of Marketing, VP of Engineering. The key here is to focus on your unique strengths—whether that’s customer success, product innovation, or a specific niche—and double down on them. Go find them.

Niche

SaaStr

JULY 5, 2025

Specific Problem-Solution Fit : “We’re solving problems like drug sample tracking with electronic signature capture, healthcare affiliations management” – problems too niche for horizontal platforms 5. net income, 111.5% revenue growth year-over-year 2013 IPO : $129.5M Why a dozen? ” 9.

E-commerce

Search Engine Land

JULY 19, 2024

Research has shown that the priority of Instagram, X, Pinterest or Quora will greatly vary depending on your niche and competitors’ activity levels. For example, Search Engine Land is a site that’s highly relevant for anybody working in search marketing. In other industries, people appreciate more inspirational or educational content.

Clients

Hubspot

JULY 22, 2025

It’s more like a no-code data engine for outbound. Limited coverage in niche industry sectors. I’ve used Clay to build highly targeted lead lists, and out of all the tools I’ve tested, it’s easily one of the most powerful when it comes to sourcing and enriching prospect data. Simplifies lead list building with intuitive filtering.

Objectives and Key Results

Martech

MAY 1, 2025

Consider this: YouTube has over 2 billion monthly active users globally and is the second-largest search engine in the world. Medical device company Create custom audience segments based on smaller, niche competitor websites that sell the same type of product as you. Avoid broad players like Medtronic, which may dilute targeting.

B2B

Search Engine Land

SEPTEMBER 9, 2024

Increased demand for niche content: As consumers grow tired of generic, mass-produced content, there’s a growing appetite for specialized and authentic voices. Instead of turning to a traditional search engine like Google and clicking through the SERP listing, users can get answers directly from AI chatbots like ChatGPT and Gemini.

Campaign

Martech

FEBRUARY 24, 2025

Building blocks exist, from recommendation engines that serve personalized product listings to chatbots that drive automated customer engagement. It might also integrate with external AI services specializing in niche domains like sentiment analysis or image recognition, further enriching the intelligence. Or just bots in formal wear?

Objectives and Key Results

Martech

JANUARY 19, 2025

I believe viral and social marketing will fragment into distinct niches across platforms like Instagram, X, YouTube and Snapchat. For creators, its not just about losing an audience its about losing the discovery engine that TikTok uniquely provides.

X-functional

Sales Hacker

OCTOBER 25, 2024

We created hundreds of SEO-optimized pages for very niche, long-tail search terms. Attention will use the new funding to fulfill strong market demand and expand its go-to-market team, while continuing to invest in product and engineering to solidify its leadership in the AI-driven sales market Kick – announced $9M in funding.

Product

Hubspot

JANUARY 3, 2025

You need a team behind you to make your engine operate efficiently. Other ways you can differentiate your startup include: Focusing on unique selling points and niche markets. You can learn everything from social media marketing and search engine optimization to email marketing and branding. You just have to take the time to.

Networking

Sales Hacker

MARCH 25, 2025

Scott Barker: Do you see then the opportunity for maybe, you know, founders listening to this or early stage teams or people thinking of, you know, building a company, do you see it less so in like these horizontal applications and more in these like specific niche, maybe verticals, um, where, you know, the larger LLMs are, you know, it might not.

GTM

Sales Hacker

JUNE 24, 2025

Gaiia is an end-to-end ERP, billing, and CRM platform for independent internet service providers (ISPs), tackling a niche but high-value market with massive infrastructure needs. We’re very engineering product heavy from like a headcount perspective. So that’s most common. That’s very rare.

GTM

ConversionXL

SEPTEMBER 20, 2018

A sales-led go-to-market strategy is a growth engine that leverages a sales team to reach their target customers. Perfect for hyper-niche solutions. A marketing-led go-to-market strategy is a growth engine that leverages a marketing team as a key lever to drive demand for a product. Dominant growth engine.

Go To Market

Sales Hacker

FEBRUARY 11, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jordan Crawford is an AI innovator, the Founder of Blueprint, and one of the top go-to-market engineers working today. Uh, so Jordan Crawford is a go to market engineer and advisor for some of the fastest growing companies out there.

GTM

SaaStr

MAY 23, 2025

Developer Experience Wins: When developers love using your product, word-of-mouth becomes your primary growth engine. Platform Strategy: Don’t just solve one problembecome the platform where developers solve all related problems.

Launch

SaaStr

MAY 13, 2025

For example, if a customer wants an integration with a niche system, ask yourself if other customers will need it too. If a customers demands will take months of engineering time and dont align with your roadmap, its better to pass. If even a few will, it’s worth it. If not, its probably not worth the distraction.

Customers

Sales Hacker

FEBRUARY 24, 2025

YouTube is more than just another social channel YouTube is both a media channel AND a search engine that presents both organic AND paid marketing opportunities. As a search engine YouTube is the second-largest search engine in the world, with people actively searching for solutions, tutorials, and insights.

B2B

Sales Hacker

FEBRUARY 4, 2025

If hopefully your CFO is doing enabler partnership, rather than I’m going to call you out on watching you, that makes it pretty easy for, and the invite for all the other execs, especially obviously go to market and tech, I’m sorry, engineering to bring them into the fold. You better have a good engineer. I spoke to him.

GTM

Sales Hacker

JULY 8, 2025

And then we try to do just a final presentation or some kind of exercise if it’s engineering or coding exercise and then we basically make the offer contingent on references. So start with really making sure the data is in the right format, and we might have to do a lot more work on prompt engineering right now.

GTM

SaaStr

JULY 31, 2025

These B2B founders didn’t just build great companies—they engineered some of the most lucrative long-term investments in modern history. The technical founder’s platform approach proved prescient as e-commerce exploded from niche to mainstream. These are their stories.

E-commerce

SaaStr

JUNE 26, 2025

The core insights about training large language models have become valuable precisely because they can’t be easily replicated or reverse-engineered. Unlike previous technology waves where knowledge could be protected through patents or trade secrets, AI advancement seems to follow a different pattern.

Territory

Martech

JULY 2, 2025

Dig deeper: Big players vs. niche specialists: Choosing your martech vendors Prioritizing what matters most to your organization No platform excels equally across all requirements. When your developers aren’t fighting the platform, they build faster, break less stuff and stick around longer.

Objectives and Key Results

SaaStr

MAY 9, 2025

I only paid for it because literally it was a niche use case and I couldn’t find any better vendor. If you’re bleeding customers and fighting for retention, here’s how you can engineer your own resurrection. So I’d just about given up on the second worst SaaS vendor in our stack at SaaStr.

Launch

Hubspot

FEBRUARY 26, 2025

It helps us decide whether to hire more engineers, expand into new markets, or even just how much coffee to order for the office (because, yes, even coffee consumption can be tied to revenue). Resource and Investment Planning I asked Parker Gilbert , CEO and co-founder of Numeric, how his team benefits from revenue forecasting.

X-functional

Sales Hacker

JULY 18, 2025

That’s where Generative Engine Optimization (GEO) comes in. If SEO was about being found on Google, GEO is about being trusted by ChatGPT (and other AI engines). Implement schema (Article, FAQ, Person, Organization) to help AI models and search engines interpret your content structure and metadata correctly. Use this as a guide.

Gaming

Martech

OCTOBER 18, 2024

Brand visibility: Just like websites, a well-optimized company page improves your search engine ranking. Use LinkedIn Showcase Pages to target niche audiences: Showcase Pages are a great way to tailor your messaging and content to distinct audience groups, which can help you enhance engagement and relevance.

Objectives and Key Results

Salesforce

NOVEMBER 18, 2024

That’s why you need search engine optimization (SEO) to help people find you — instead of the other way around. When someone goes to a search engine (like Google, Bing, or Yahoo) and searches for something related to your startup, you want your website to show up at the top of the results. The best part? and 10.2%, respectively.

Objectives and Key Results

Martech

MAY 5, 2025

From household names to niche creators and internal advocates, brands are mixing influence at every level to craft campaigns that resonate and convert. Mid-tier creators offer niche expertise and loyal followings across specific verticals, engaging highly specific audiences while demonstrating credibility.

Campaign

SaaStr

FEBRUARY 14, 2025

” ‘Duck Diving’ the ’08 Global Financial Crisis Procore first started as a niche tool for high-net-worth residential builders in places like Aspen and Beverly Hills. Field experience across sales engineering, and success – essentially doubling down on domain expertise has continued to help Procore thrive.

Construction

Martech

MAY 30, 2025

Alternatives like Profound, Brandlight and Evertune have stepped in to track how answer engines surface and rank your brand against competitors. If your page is cleanly structured and directly answers niche or technical questions, it stands a much better chance of being cited in AI-generated summaries. Lead quality metrics.

B2B

Martech

FEBRUARY 28, 2025

Now, it’s a chaotic mix of IP management struggling to find its niche outside of Star Wars and Marvel. They’re engineering visibility by feeding the algorithm precisely what it wants. Thumbnails and titles are engineered for maximum clickability, balancing curiosity and clarity.

Gaming

Martech

MARCH 11, 2025

Content that is too niche, too advanced or misaligned with a prospect’s current stage in the buyer journey can overwhelm rather than engage reducing conversion rates just as much as content that feels too familiar. Plus, we miss an opportunity for deeper engagement by strengthening our role as thought leaders in the space.

B2B

Salesforce

APRIL 21, 2025

With a wide variety of users interested in different niches, from home decor to fashion, you can find your target audience easily. Benefits of YouTube for businesses with video content: YouTube videos can improve search engine optimization (SEO) , as Google prioritizes video content in search results.

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