Martech

AUGUST 6, 2024

As someone around when Google launched in 1998, I can attest that it was a gigantic improvement over other search engines. The Justice Department said it was because Google paid other companies to make its search engine the default setting. Search engine dominance made Google a prime location for digital advertising.

Commission 123

Commission Market share Engineering Launch 123

Martech

OCTOBER 7, 2024

Google is showing product information when using Lens for shopping, including a product’s price across retailers, reviews or where to buy. As Google and other search engines continue to innovate around AI and search, it is important to continue to watch the ongoing tests and launches of these features. Shop easily with Lens.

Retail 126

Retail Launch Price Engineering 126

SaaStr

NOVEMBER 8, 2024

AI SDRs have taken off more quickly than AI AEs (although personally, I suspect more value will be in AI SEs and AEs that can answer my deep product and pricing questions instantly, without games). But be realistic, take your time, experiment, tune the engine. But what about the more personal sales side? I would be cautious today.

Pipeline 128

Pipeline Gaming Contact Price 128

Search Engine Land

SEPTEMBER 19, 2023

The search engine “frequently” changes the auctions it uses to sell search ads, increasing the cost of ads and reserve pricing by as much as 5% for the average advertiser. Google tends “not to tell advertisers about pricing changes”, he added. Why has Google been tweaking search ad prices?

Price 142

Price Meeting Quota Engineering 142

Martech

SEPTEMBER 13, 2024

.” Dig deeper: AI and security are the focus of latest Salesforce acquisitions Agentforce is powered by an upgraded version of Salesforce’s Einstein AI called Atlas Reasoning Engine, which is “designed to simulate how humans think and plan.” These are what the company is calling Agentforce One.

Launch 116

Launch Pitch Represent Campaign 116

Martech

AUGUST 15, 2024

Consider this view from IT, via Warren Street, former SVP of Cloud Engineering at U.S. Bank: “Engineering builds it, Marketing translates it. Marketing is the engine that accelerates sales. How inelastic is demand for your products when you need to raise prices due to sudden increases in cost of goods sold?

Growth 121

Growth Entertainment Sports Strategize 121

Veloxy

FEBRUARY 12, 2025

Gong Team Collaboration Tools The platform excels at streamlining team collaboration through: Call recording and transcription for coaching Searchable conversation database AI-driven performance insights Customizable coaching scorecards Gong Pricing Structure Gong provides a flexible pricing model that works for teams of all sizes.

Product 130

Product CRM Price Objectives and Key Results 130

PandaDoc

MAY 2, 2025

Your pricing and quoting strategy. Pricing isnt just a number you stick on a product or service. The structure and logic behind your pricing can nudge buyers toward larger deals, reinforce your value, and streamline the path to yes. One of the most overlooked levers? Its a narrative. A positioning tool.

Price 52

Price Drivers/motivators Legal Strategize 52

Search Engine Land

SEPTEMBER 22, 2023

The search engine admitted at the federal antitrust trial that it “frequently” inflates ad prices by as much as 5% without telling advertisers – sometimes 10%. But marketers are calling the search engine out for being too “conservative” with these figures as they believe the real number is significantly higher.

Price 121

Price Engineering User Experience Launch 121

PandaDoc

NOVEMBER 13, 2024

Understanding how pricing impacts profitability is crucial for businesses. Pricing analytics uses data to provide insights into customer behavior, market trends, and competitor strategies — ultimately helping businesses set prices that maximize revenue and meet customer expectations. What is pricing analytics?

Price 52

Price Legal Strategize Retail 52

Martech

SEPTEMBER 5, 2024

Or maybe it’s not worth the price you’re charging? It uses AI to enhance content and make it more search engine friendly, aiming to improve rankings and boost site visibility. And that’s a statement about how budgets work. They can’t even scrape together the budgets to buy this stuff.” Email: Business email address Sign me up!

Retail 110

Retail Gaming Campaign Engineering 110

ClickFunnels

JUNE 19, 2025

It’s a low-priced product, like a $27 guide or mini-course, that helps cover your ad spend right away. For example, after someone downloads your free resource, follow up with a useful offer at a small price. This is often called a tripwire offer. If they buy, that money can help pay for the ad that brought them in.

Conversion 130

Conversion Follow-up Appointment Trust 130

Martech

APRIL 16, 2025

6 key considerations when evaluating AI in martech Here’s how I evaluate if I’m looking at actual AI or old logic with a new label and higher pricing. Tip: You may need to speak with someone from product marketing or engineering, as sales reps might not have this information readily available.) Processing. See terms.

Price 91

Price X-functional User Experience Technique 91

SaaStr

APRIL 19, 2024

How do you reverse-engineer your first million as a SaaS startup founder? SaaStr founder and CEO Jason Lemkin chats with Sam Parr on the popular YouTube channel and podcast My First Million about what’s required to make it on the map for a $100M exit and then reverse engineers the steps to get there. 50 or $1.

Engineering 117

Engineering Cross-sell Price Up-sell 117

Martech

JANUARY 7, 2025

Enhanced Atlas Reasoning Engine Agentforce integrations with other Salesforce tools Data Cloud Customer 360 MuleSoft Slack Tableau Agentforce Testing Center Library of skills and integrations Which companies are using Agentforce? Table of contents What is Agentforce? How does Agentforce work? This is AI for the rest of us.

Launch 127

Launch Represent Engineering CRM 127

Sales Hacker

MAY 7, 2025

Youll learn everything you need to know from AI SDR use cases for inbound, use cases for outbound, the landscape putting a price on digital labor, and exactly how you can use AI SDR agents to transform your pipeline generation. And I had this one engineer who came back and he was like, we didn’t buy because of A, B, C, and D.

GTM 80

GTM Engineering Customers Cross-sell 80

Search Engine Land

SEPTEMBER 20, 2024

Ultimately, both are focused on increasing conversions from Google and other search engines, so it makes sense to bring these teams together for greater success. Diversify outside of Google Google is big and drives the majority of traffic, but it’s not the only search engine in town.

CTR 108

CTR UX Campaign Education 108

Search Engine Land

JANUARY 2, 2024

LinkedIn ad prices have soared due to a surge in demand reportedly driven by the advertiser boycott of X. Ad prices soar. How ad prices are calculated. LinkedIn ad prices are determined by an auction system based on market demand. The greater the demand, the higher the ad price. Why we care.

Price 117

Price Campaign B2B Engineering 117

SaaStr

APRIL 10, 2024

He has a broader audience than just B2B so it we touched on more topics that usual, and it was a great convo: Pricing in the early days Why you have to get to $300k+ in revenue per employee When to go multi-product Why your second product has to be bigger than your first How to double your pricing over time The challenge in low NRR models The One-and-Done (..)

Engineering 111

Engineering Price B2B Product 111

SaaStr

FEBRUARY 2, 2025

For example, Owner.com operates with a notably flat structure, maintaining a ratio of one product manager to sixteen engineers. Engineers are empowered to make technical decisions and write their own product requirement documents, functioning essentially as “mini-founders” within the organization.

Negotiate 83

Negotiate Price Legal Engineering 83

SaaStr

NOVEMBER 6, 2024

Seat Expansion Driving Growth, Along with Cross-Sell of New Products Long live per-seat models and pricing! A Big AI Push, But Being Very Conservative on Consumption Pricing For now, Atlassian is sticking mainly to per-seat pricing. The Atlassian engine just keeps on running. It’s split 50/50 at Atlassian. #5.

Cross-sell 113

Cross-sell Price Growth Up-sell 113

SaaStr

DECEMBER 8, 2024

How to Leverage Pricing and Packaging to Drive Revenue with Miro, Loom, OpenAI, and Splunk #4. What It Really Takes to Sell To Developers and Engineers with CRO @ Komodor #5. Samsaras Rise to Vertical SaaS Leader and $1B+ ARR with Samsara’s CEO and Co-Founder #2.

Cross-sell 111

Cross-sell Price Engineering Sell 111

SaaStr

JANUARY 8, 2025

As Checkr follows usage-based pricing, it’s a transactional business that needs to be managed differently than a typical subscription SaaS model since they only earn revenue when the customer is using the product. Implementing tighter feedback loops between customers and product/engineering teams.

Objectives and Key Results 114

Objectives and Key Results Growth Engineering Quota 114

Search Engine Land

OCTOBER 13, 2023

The concept of randomized generalized second-price (RGSP) auctions sent shockwaves through the PPC community after the subject took center stage at the Google antitrust trial. If the highest bidder automatically won every Google ad auction, there is a risk the search engine could be left serving poor-quality ads. Conversion rate.

Price 116

Price CTR Click Through Rate Campaign 116

SaaStr

JUNE 20, 2025

This isn’t just about productivity — it’s about economic disruption : The Agent Economics: Traditional SaaS: $3,500 per employee annually across organizations AI Agents: Can replace entire job functions for <$100/month The math may be devastating for high priced seat-based pricing models 3.

Government 113

Government Legal Engineering Growth 113

SaaStr

MARCH 8, 2024

With everything in AI moving so rapidly, what’s the best way to price Artificial Intelligence products or SaaS tools with custom AI features and integrations? So we asked the expert, Sandhya Hegde, General Partner at Unusual Ventures to share her best practices and trends for pricing and packaging AI products. Why is pricing so tricky?

Price 105

Price Product GTM Engineering 105

Search Engine Land

OCTOBER 2, 2024

Most of the search engine result pages on Amazon are now dominated by ads. Sponsored Products Sponsored Product Ads are made up entirely of the components of the product detail page and can show up in the search engine results as well as on product detail pages. Sponsored Display for all businesses offers a lead form option.

Customers 103

Customers Sell Campaign Engineering 103

Martech

SEPTEMBER 10, 2024

As the organization activates segments, there may be unplanned challenges due to gaps in products, prices or sales channels. Invest in the right tools and technologies Advanced analytics platforms, data integration tools and AI-powered insights engines all play a critical role in making the most of revisited research data.

Technology 117

Technology Technology Price Campaign 117

Search Engine Land

AUGUST 1, 2024

While the late Hamlet Batista’s archive, SEO Pythonistas, is no longer live, he has a range of tutorials here on Search Engine Land to help you kick off your learning journey. If you’re about to change your pricing, don’t update product pages with language about saving money. Monitoring competitor websites for changes.

SQL 98

SQL Engineering Education Start-ups 98

Search Engine Land

JULY 25, 2024

When sales decline, businesses begin to reduce expenses, lower prices and delay making new investments. Pricing pressures : As consumers go through times of economic uncertainty, consumer confidence and priorities in spending disposable income change. Essential products are often price-sensitive during a downturn.

Campaign 108

Campaign Objectives and Key Results Price Finance 108

Martech

MARCH 18, 2025

Buyers now use AI-powered “buyer bots” to pre-screen vendors, analyze product-market fit, validate competitive claims and even ballpark the pricing that buyers should offer vendors all before engaging with a sales team. Algorithmic recommendation engines surfacing the most relevant solutions. What replaces it?

GTM 116

GTM B2B Education Consult 116

Sales Hacker

MAY 7, 2025

Youll learn everything you need to know from AI SDR use cases for inbound, use cases for outbound, the landscape putting a price on digital labor, and exactly how you can use AI SDR agents to transform your pipeline generation. And I had this one engineer who came back and he was like, we didn’t buy because of A, B, C, and D.

GTM 67

GTM Engineering Customers Cross-sell 67

Martech

AUGUST 1, 2024

In 2020, a report by experience management firm Walker predicted customer experience would overtake price and product as the key brand differentiator. Performance: Engineered for power and accuracy to elevate your game. Performance: Engineered for power and accuracy to elevate your game. The research seems to have come true.

Campaign 133

Campaign Launch Gaming Sports 133

Sales Hacker

JUNE 12, 2024

Strategies for pricing new products and cross-selling within an existing customer base. 25:58) Advice for startups on pricing strategy and identifying core buyer personas. (30:58) 25:58) Advice for startups on pricing strategy and identifying core buyer personas. (30:58)

GTM 121

GTM Engineering Growth Cross-sell 121

ClickFunnels

AUGUST 17, 2021

Pricing: Free 1-month trial Starting from €79.99/month LeadFuze is a search engine for company info, emails, phone numbers, social profiles, and more. Everyone who has worked in engineering at Amazon. Pricing: Free trial with 25 free lead credits. Pricing: Free. Pricing: Lite plan: Free. month after that.

Prospecting 244

Prospecting Price CRM Pitch 244

Martech

JUNE 9, 2025

Personalization engines AI can create highly personalized customer experiences by analyzing user behavior and preferences. Dynamic pricing AI can help optimize pricing strategies in real-time based on demand, competition, and customer behavior.

Price 80

Price Technology Technology Represent 80

SaaStr

MARCH 25, 2025

The “Give Away the Store” Pricing Strategy That Actually Worked Most SaaS founders I talk to are terrified of giving away too much value. built their own AI stack instead of relying on APIs, making this pricing sustainable.

Meeting 93

Meeting Price Strategize Growth 93