SaaStr

DECEMBER 28, 2022

Probably the biggest career limiting move I see is: – CMOs challenging CEO on Marketing Strategy – VP Sales challenging CEO on How to Sell. Bring up your objections, respectfully. Or maybe 12-24 months after you have the core marketing functions all built out, and working. You may be right.

X-functional 27

X-functional Growth Follow-up Strategize 27

Partners in Excellence

APRIL 4, 2013

That’s why, the sales professional who calls offering insight is likely to be more welcomed than the sales person who just “shows up and throws up.” ” Customers most value the INSIGHT that is personalized, specific, and unique to them–their company, their function, them as individuals.

X-functional 117

X-functional Manufacturing Drivers/motivators Finance 117

SaaStr

FEBRUARY 11, 2021

It goes something like “You’ve Got to Get Past the Carcass of Your First VP of Sales” or “It’s The Second VP of Sales When You Really Start Selling” or variants thereof. Because in SaaS start-ups, it seems like the majority of first VP Sales fail. Because in SaaS start-ups, it seems like the majority of first VP Sales fail.

X-functional 145

X-functional Quota Sales Up-sell 145

Hubspot

APRIL 2, 2018

I wanted to follow up on the proposal.”. "Do I’ve CC’d our lead engineer to speak to your concerns.”. We’d already agreed on X price. If we can come down to X price, would you sign today?”. You might be interested in our newest Feature X. ". Finally, I picked up the phone and called my prospect’s office.

Prospecting 101

Prospecting X-functional Contract Cross-sell 101

SaaStr

AUGUST 26, 2024

There are already over 200+ signed up so applications for this one are closing shortly. Customer Success Proactively Sells: The Best Defense is a Great Offense with Notion’s CRO and GitHub’s VP CS. Learn a few best practices for driving success and customer satisfaction across diverse business environments.

Networking 118

Networking GTM X-functional Finance 118

Hubspot

JUNE 13, 2018

It’s one of the most well-known -- not to mention oldest -- selling systems. To help you implement the most useful tips, aspects, and templates from SPIN Selling, we’ve put together the following guide: Introduction to SPIN Selling. SPIN Selling Book Summary. SPIN Selling Questions. Modern SPIN Selling.

Sell 101

Sell X-functional Objectives and Key Results Up-sell 101

Sales Hacker

MARCH 4, 2025

It’s your host, Scott Barker, and we really appreciate you lending us your eardrums for the [00:03:00] next 45 minutes or an hour or so, uh, we have a fantastic guest lined up, I am joined by Jessica Gilmartin, Jessica, welcome, Jessica Gilmartin: Thank you very much. Happy to be here. We’re both really passionate about it.

GTM 75

GTM X-functional Start-ups Campaign 75

Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. In September, the search engine was taken to court by the U.S. The PPC community had a rollercoaster year in 2023.

Retail 116

Retail X-functional Launch Non-Profits 116

SaaStr

DECEMBER 8, 2023

You could feed in transcripts from Gong and have it analyze that and write a next steps follow-up email that’s beautiful and personalized. A Merger of Two Personas — Software Engineer and ML Engineers Ten years ago, your data stack involved systems that produced data. Language Matters — Will It Be English or Python?

GTM 124

GTM SQL X-functional Engineering 124

SaaStr

OCTOBER 5, 2020

Selling a completely fungible product. But for many SaaS start-ups, I think accepting this is not only a huge mistake, but it’s a recipe for tragic underperformance. Each one consumes X% of your leads. They suck up a lot of management time. There are just soooo many start-ups. I’m not sure.

Territory 118

Territory X-functional Quota Sales 118

ConversionXL

JULY 29, 2020

Yet the data backs this up. Anyone who’s been in SEO for a while will tell you that understanding the core goal of a search engine is critical to a sustainable SEO strategy. But their use shouldn’t come at the expense of aligning your site to what search engines want to reward. Amazon wants to sell products.

Click Through Rate 113

Click Through Rate Objectives and Key Results Retail Engineering 113

ConversionXL

JUNE 30, 2019

You won’t know until you figure out what your competitors are up to. How does the user experience on my website stack up to the competition? How does your site's user experience stack up to the competition? Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.”

UX 126

UX X-functional A/B testing User Experience 126

ConversionXL

DECEMBER 7, 2016

Nowadays nearly every online shop utilizes some sort of product recommendation engine, which is no wonder, as these systems, if set up and configured properly can significantly boost revenues, CTRs, conversions, and other important metrics. What is a recommendation engine, exactly? How Recommendation Engines Benefit Sites.

UX 115

UX Technique Conversion Product 115

SaaStr

AUGUST 12, 2020

David Sacks, General Partner at Craft Ventures joins the New New in Ventures to discuss The Cadence and how to structure around it while building a start-up. When you start growing above 50 employees, and certainly get to 100, things change, you now have teams, which means you have functional leaders. I learned this operating myself.

Finance 118

Finance X-functional Launch Objectives and Key Results 118

Sales Hacker

MARCH 25, 2025

Getting entire work done or processes done in the background and only bubbling up to a human when it has an exception. So it’s kind of like coming up with something based on giving it a task or a goal, it’s going to reason on a plan on how to accomplish that. tool selection. And that’s going to be dynamic.

GTM 69

GTM X-functional Start-ups Relationship building 69

Hubspot

NOVEMBER 9, 2023

Despite dating all the way back to the MySpace era , marketing on X (formerly called Twitter) is still untouched for many businesses. Compared to other platforms, X has an intimidation factor. Behind its mysterious gestalt lies an enormous sea of opportunity for brands who learn to use X for marketing and sales.

Sell 81

Sell X-functional Networking Follow-up 81

SaaStr

FEBRUARY 27, 2024

What you actually end up with is quite an unprofitable business operating with -25% operating margin despite having a revenue scale of more than $600M. x in this case, you would already be at break even. For starters, they saw lots of companies investing ahead of growth to set themselves up, not just for now, but for one year from now.

Go To Market 110

Go To Market GTM Non-Profits Quota 110

Martech

NOVEMBER 15, 2023

Martech vendors trying to sell into marketing departments with smaller budgets have been even more miserable. Marketing was viewed as the “fluffy stuff,” particularly in engineering-driven corporations, mostly because it was difficult to quantify the impact marketing had on the business. This is particularly true in B2B companies.

X-functional 105

X-functional Objectives and Key Results Technology Technology 105

Search Engine Land

MAY 13, 2024

The most effective B2B content distribution channels, according to a study by Content Marketing Institute , are: Email (87%) LinkedIn (81%) X (80%) Facebook (80%) YouTube (62%) The study also found that the top goals for B2B content marketing are brand awareness (86%), lead generation (85%) and engagement (81%).

B2B 109

B2B X-functional Pitch Click Through Rate 109

Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. So today, I’m showing you what you need to know about optimizing X to help you present a trustworthy and knowledgeable front to your audience.

X-functional 78

X-functional Referrals Sales Follow-up 78

Heinz Marketing

APRIL 26, 2021

This week’s show is called “ A Bottoms-Up Approach to SaaS for Sales: What It Is, How it Could Help You ” and our guest is Pouyan Salehi , CEO & Co-Founder of Scratchpad. What are the things that keep you from spending more time actively selling? You can even ask Alexa! Digging into it more, it was like, yep.

Pipeline 126

Pipeline Sales Quota Up-sell 126

Search Engine Land

APRIL 14, 2023

To avoid creating duplicate content issues with Google, you have to add the noindex meta tag to the test server (or block it in robots.txt): <meta name="robots" content=" noindex, nofollow " /> This tells the search engine to ignore this site version. When the content gets deleted, that link equity you’ve built up will go away.

UX 99

UX X-functional User Experience Technology 99

ConversionXL

APRIL 25, 2016

The GDN is made up of millions of websites, videos and mobile apps. In-App Purchases: You sell goods / services to users after they have downloaded and began using the app. In-App Purchases: You sell goods / services to users after they have downloaded and began using the app. AdMob : Advertise your app in other apps.

X-functional 88

X-functional UX GTM Objectives and Key Results 88

Sales Hacker

SEPTEMBER 29, 2020

They sell that product to general councils, operations teams, and deal desks. They sell that product to general councils, operations teams, and deal desks. Regie uses AI to create inbound, outbound, and even follow-up sales campaigns faster using over a billion rows of performance data across 75 industries.

Contract 120

Contract X-functional Objectives and Key Results Legal 120

ConversionXL

NOVEMBER 3, 2016

So while many usability heuristics remain the same in B2B website design and functionality , much of what goes into lead gen, sales, and analysis is different. In other words, you’ll answer questions like: Where in the buyer journey is the person that downloads [X] whitepaper? What are you trying to sell? Image Source.

B2B 110

B2B Conversion B2C SQL 110

Hubspot

JULY 29, 2018

But with new social media networks and innovative software cropping up almost daily, even seasoned social media users are bound to run into a term or acronym that leaves them thinking, "WTF?". Social Media Terms - X. Algorithm - An algorithm is a set of formulas developed for a computer to perform a certain function.

Networking 101

Networking X-functional E-commerce Follow-up 101

ConversionXL

FEBRUARY 28, 2017

There, a smoke test is the process of running test cases involving the “important functionality of a component or system, to ascertain if crucial functions of the software work correctly” Using this definition, smoke tests address questions like… Does the program run? Does clicking the key functionality do anything?

Product 67

Product X-functional A/B testing Minimum Viable Product 67

Sales Hacker

JANUARY 13, 2021

It includes factual information, personal experience, and interviews from successful professionals on both the buy-side and the sell-side of enterprise OEM software licensing to ensure a broad mix of experience and ideas. Enterprise software companies rarely resell agreements because they are focused on selling their software.

GTM 88

GTM Negotiate Profit margin Contract 88

ConversionXL

JULY 8, 2020

Google is the biggest search engine ad platform in the world. I’ll walk through the step-by-step process to set up Microsoft Ads as well as best practices for running campaigns. . How to set up your Microsoft Ads account. How to set up a Microsoft Ads campaign. Sell products from your catalog. Phone calls.

GTM 100

GTM X-functional Appointment Campaign 100

Hubspot

AUGUST 17, 2020

Growing up for me, becoming an influencer wasn't a job someone could aspire to be. In fact, in 2019 22% of Gen Z, 20% of millennials, and 16% of Gen X have made a purchase inspired by an influencer post on social media. But nowadays, it's a job that kids dream of and an industry that impacts young adults purchasing decisions.

Niche 101

Niche X-functional Referrals Gaming 101

SaaStr

MAY 24, 2023

If you can’t start selling design mockups of your next few months of roadmap, cut bait on it and keep looking. If Fancy Firm X emails you, it doesn’t mean they’re interested. Founders have many jobs: to build a product, get customers, stand up a marketing function, manage a team, manage your burn, fundraise, and get an office space.

X-functional 19

X-functional Legal Growth Start-ups 19

SaaStr

DECEMBER 17, 2019

Or if you’ve ever gotten a 2 cent and a 4 cent deposit into your account as you’re trying to set up direct deposit or payments transfers, that’s a pre-Plaid world. So, the image that I have as a vapid tech reporter is sort of everything is up into the right for that period of time in order to reach that … is that true?

Finance 85

Finance X-functional Non-Profits Launch 85

SaaStr

FEBRUARY 4, 2020

Keep your hands up if you use Gusto. We have 1,000 employees across three locations, San Francisco, Denver, and New York, and everything in the past four years has grown by more than 10 X. They cross referenced a bunch to come up with the teams that performed the highest, were not the smartest people in the room. I worship you.

Drivers/motivators 101

Drivers/motivators X-functional Trust Cross-sell 101

SaaStr

JULY 10, 2021

As part of the run up to 2021 SaaStr Annual in the SF Bay Area Sep 27-29, we’re taking a look back at some of our top sessions of all times. The way I understand this problem, briefly, just a set up a framework, is that there are a lot of interesting questions around it. Get best price tickets here!!! One thing is the timing.

Finance 105

Finance X-functional Start-ups Trust 105

Hubspot

AUGUST 21, 2017

With new social networks sprouting up constantly, LinkedIn is a platform that often gets underutilized or put on the back burner. LinkedIn recommends a background photo size of 1584 x 396 pixels, and that it must be a JPG, PNG, or GIF file under 8MB. 5) Search engine optimize your LinkedIn profile.

Networking 101

Networking X-functional Contact Follow-up 101

SaaStr

JULY 5, 2024

GTM Mistake #1: A VP of Sales That Can’t Sell or Demo the Product Mistake number one has always been an issue, and it’s the number one reason startups struggle in today’s world. They hire a VP of Sales who doesn’t want to sell or learn the product. People aren’t as receptive to a cross-sell when you rip them off in the core one.

GTM 84

GTM Cross-sell X-functional Pipeline 84

Hubspot

DECEMBER 23, 2022

When each stage of the prospecting process is automated (whether in part or fully), your tea can speed up the discovery, qualification, and outreach process. You can set up automated notifications to alert your team when high-priority prospects engage on your site. Prospect monitoring functionality. Automations. What Users Say.

Prospecting 90

Prospecting X-functional Contact CRM 90