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Drive growth with account-based marketing

Martech

E-commerce has been on the rise for years but has had explosive growth during the pandemic. Traditional B2B demand gen models are becoming outdated as privacy regulations are more stringent and fewer people are willing to give up their personal information. Why use them?

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IAB Podcast Upfront highlights rebounding audiences and increased innovation

Martech

podcast revenue is expected to grow 12% to reach $2 billion — up from 5% growth last year — according to a new IAB/PwC study. The growth is fueled by engaging content and the ability to measure its impact. Data from media analytics firm Guideline found podcast gross media spend up 21.7% Podcasts are projected to reach $2.6

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Why You Must First Solve Buying Pain Points in B2B Sales

Iannarino

The good news is, by helping your buyer with problems related to making a purchase decision and implementing change, you increase your chances of solving the other problems that cause a prospective client to buy your product or service. We describe this idea as being One-Up , meaning you have greater knowledge and experience than your buyers.

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Marketing and Growth Lessons for Uncertain Times

ConversionXL

An article on growth and marketing in the middle of a crisis—the current one or any other—can seem tone deaf. And getting it right during the lean years, Bain reports , has a massive impact on companies’ growth rate after things improve: ( Image source ). It’s made up mostly of wealthy consumers. Tim Stewart, trsdigital.

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8 Revenue Enablement Strategies That Get Results

Highspot

Whether it’s sales and marketing not syncing up, using outdated tools, or outdated processes, these problems can slow progress. It ensures all customer-facing teams are equipped to provide a cohesive, consistent customer experience that maximizes growth. This lets you customize your sales approach for each customer segment.

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16 Best Elevator Pitches We’ve Seen

ClickFunnels

An elevator pitch is a quick — think 30 seconds or less — and compelling description of your brand, services, or products that’s crafted to appeal to your target market. If you have a clear understanding of your products and services, as well as your target market, it’s actually super easy. Join the 5 Day Lead Challenge Now (For Free)!

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Top 5 social media platforms you should focus on

Search Engine Land

For the savvy marketer, that number represents a market they can tap into to drive business growth. If you’ve been wondering, I want to share the top five social media platforms you should focus on for business growth. You can also use Facebook groups to build a community around your brand and its products/services.