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3 Ways AI Helps Media Companies Improve Customer Service

Salesforce

It seems effective service today requires clairvoyance into the needs and wants of your customers – they expect companies to recognize the problem instantly and proactively solve it. That’s especially true when it comes to subscriber management software for the media and entertainment industry. Get the insights 1.

Service 59
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How to create, optimize and promote an ebook

Search Engine Land

And if your appetizer (your ebook) impresses, your audience is likelier to partake in your main course (your products/services). For that reason, let’s learn how to create, optimize and promote your ebook. CTAs (calls to action) encourage readers to check out your products, services, or related content. What is an ebook?

Promote 93
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Drive growth with account-based marketing

Martech

E-commerce has been on the rise for years but has had explosive growth during the pandemic. What was already a high-growth industry has catapulted into hyper-speed as the world adapted to changing regulations, societal norms and customer needs. We will continue to see large upticks in e-commerce growth worldwide in two to three years.

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Marketing and Growth Lessons for Uncertain Times

ConversionXL

An article on growth and marketing in the middle of a crisis—the current one or any other—can seem tone deaf. And getting it right during the lean years, Bain reports , has a massive impact on companies’ growth rate after things improve: ( Image source ). Promotion. Tim Stewart, trsdigital. Pragmatic. Progressive.

Growth 121
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Beyond Acquisition: 7 Ways B2B Marketers Can Lift Customer Retention and Lifetime Value

Heinz Marketing

Why Customer Retention Matters Customer retention isn’t just a feel-good metric; it’s the lifeblood of sustainable growth. Marketers can help develop a comprehensive onboarding program that provides clear instructions and ongoing support to ensure customers derive maximum value from your product or service.

B2B 60
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5 Ways To Generate More Leads For Lawyers [A Guide]

ClickFunnels

Note that someone who simply expressed interest in your services by, say, visiting your law practice website, is not a lead unless they have also provided their contact details. Analyze what traits your existing clients have in common, then use that information to target people who might benefit from your services.

Referrals 237
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Is your YouTube Channel a brand video graveyard? How to revive it

Search Engine Land

And it’s a huge missed opportunity in terms of video ROI, brand awareness, traffic and audience growth. Understanding the problem Brands and businesses often disregard YouTube as a genuine and viable medium for growth. Cultivate a community for audience growth. Nothing more, nothing less. They just don’t see the value.

Niche 100