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6 things to look for in a B2B influencer

Martech

Almost 90% of B2B buyers prefer content from trusted B2B influencers over sales messages from B2B brands. That’s a statistic from a recent survey by LinkedIn and it echoes what Demandbase CMO Kelly Hopping recently told us : “They’re going to trust hearing from that guy, versus the Demandbase brand.”

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CTV takeover: 2025 predictions

Martech

Consolidation of top shows and differentiation through FAST As legacy giants in the industry divest from traditional cable networks, well see a consolidation in how consumers access premium CTV content, said Aaron Grote, VP of digital products for digital marketing agency Stirista.

Sports 117
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5 Ways To Generate More Leads For Lawyers [A Guide]

ClickFunnels

Also, remember that LinkedIn is a professional social network, not a personal one, so keep your personal drama, controversial opinions, politics, etc. Another way to go about it is focusing on entertainment content by making “a lawyer reacts to” type of videos about current events, the latest celebrity dramas, etc.

Referrals 237
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MarTech’s marketing AI experts to follow

Martech

His experience with many large and medium-sized brands focuses on social and headless commerce, influencer networks, scenario planning, analytics, customer segmentation and other AI-heavy marketing applications. He serves as CEO of Branded Entertainment Network (BEN).

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An Introduction to 7 of the Most Popular Social Networks for Business

Hubspot

People expect different type of content on each social media network. Not only does that mean the content you post to each network needs to be unique; it might also mean that you shouldn't be hopping on every single social network out there to meet your company's business goals. Getting to Know Twitter, The Buzz Generator.

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2024 Predictions: Social media’s evolution

Martech

Yet, X saw the grand exit of big tech and entertainment brands last year. Social users’ top types of branded content on social channels include content that is meant to entertain (47%) and educational content (42%) — both are content types YouTube specializes in.” But at the same time, ecommerce giant Amazon is growing its ad network.

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With Social Media Networks Constantly Changing, How Can You Keep Up?

Hubspot

We asked around and came up with some suggestions: 1) Trust your gut. “As Pinterest is not a good home for our brand of sports entertainment -- not yet, anyway.”. If you''re looking for more help evaluating new social networks, check out this post. More important, how do you learn which new things are worth learning?