Remove Entertainment Remove Price Remove Service Remove User Experience
article thumbnail

What Is Captive Product Pricing?

Hubspot

You might not have thought too in-depth about it before, but this occurs due to a pricing strategy that businesses use called captive product pricing. This strategy is relevant to SaaS businesses and entertainment companies alike (think going to Disney with a standard ticket and upgrading to a Fast Pass).

Price 65
article thumbnail

Customer Experience Could Be The Reason Your Online Shoppers Aren’t Converting

Hubspot

For example, when they visit your website, engage with your social posts, click on your ads, purchase your product or service, or provide feedback. Customer experience includes all of these interactions and more. Customer experience is not user experience (UX). User experience is a subset of customer experience.

Customers 101
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Sell To Impulse Buyers

ConversionXL

Entertainment. Low-price guarantees. Site navigation and design, according to the research, was as important if not more important than pricing. In fact, eConsultancy found that live chat has the highest satisfaction levels of any customer service channel, with 73%, compared with 61% for email and 44% for phone.

article thumbnail

5 Critical Factors for Optimizing Luxury Ecommerce Sites

ConversionXL

Selling high-end goods, services or experiences isn’t the same thing as selling the low and mid-tier alternatives. The key learning here was that the techniques that work for mass-market products don’t work for luxury goods or services. Forget pricing tactics. Don’t skip the basics.

article thumbnail

The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

TikTok is an entertainment platform. Rather than disrupting the user experience , they fit seamlessly with it. Ads show up on users’ “ For You” feeds in a way that’s as funny, educational, or weird as the organic content they see. The ad is as authentic as the organic content, making users more receptive to it.

Customers 102
article thumbnail

Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

As Neal Schaffer points out: “…Companies still look at social media as a promotional and advertising channel rather than as a grand arena to collaborate with social media users, primarily customers and influencers, and work them through a relationship funnel to incite word of mouth marketing for your brand in social media.” [via

article thumbnail

This is How Blockchain Could Change Digital Marketing Forever

Hubspot

The price of the popular cryptocurrency has been up and down, shedding about 50% of its value in the first three months of 2018 before a slight recovery in the last two months. While those two areas alone are significant, blockchain’s impact could go beyond currency and finance to affect marketers of all products and services: 1.