Remove Entertainment Remove Service Remove Trust
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How Sony Interactive Entertainment built a winning marketing data strategy

Martech

Loretta Shen, Director of Product Marketing at Salesforce, introduced Kana Roberts, Senior Manager of MarTech Measurement and Analytics at Sony Interactive Entertainment, at our recent MarTech conference. “At Sony Interactive Entertainment we were obviously working very diligently for the highly anticipated PS5 launch.”

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CTV takeover: 2025 predictions

Martech

As streaming services expand their ad-supported tiers, advertisers will gain advanced control over reach, frequency, and targeting, making CTV an indispensable tool for engaging on-demand audiences. Clean rooms help solve CTV data challenges Measurement will be critical, but which metrics can be trusted?

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4 Ways to Leverage Facebook for Marketing

Sales Pop!

Building brand awareness , enhancing customer service, boosting ROI, and fostering meaningful relationships with your customers – are just a few of the many benefits you can enjoy by using Facebook for marketing. Facebook marketing involves promoting your brand, conducting market research, and selling your product/service on Facebook.

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Building trust with your customers: Monday’s Daily Brief

Martech

Good morning, Marketers, and how will you build trust with your customers today? By allowing your customer to trust you more. The 8,000-square-foot space was designed in close consultation with three sister agencies, GPJ, G7 Entertainment Marketing and Shoptology. Trust your inner GPS!” And what’s the best way to do this?

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9 Proven Ways to Drive Sales Using Social Media Video

Sales Pop!

Not only is it an entertaining means to engage your audience, but it can also be used to drive sales and conversions. After all, people buy from businesses they know, like, and trust. When potential buyers see that others are happy and satisfied with your products or services, they are far more likely to get interested in your brand.

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How to develop a paid search strategy

Search Engine Land

Non-branded search and dynamic search ads campaigns: Target broader keywords related to your product or service. Video campaigns: Use informative or educational videos to build trust and give more insight into your product. Target custom segments and in-market audiences specific to your product or service.

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From Data to Delight: Why Hyper-Personalization Is the Future of Business

Salesforce

Think of next-best-action recommendations or predictive customer service. Prioritize data privacy and trust Customers are willing to share their data if they trust how you use it. Trust is the foundation of great experiences. Its main goal should be about building trust and creating connections that last.