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Executive Sales Leader Briefing: Why Should Others Value What You Say?

The Sales Hunter

If you’re a leader, you would think people value your opinion and what you say. Challenge is are they only valuing it because of your position or what you sell?

Retail 57
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The Best Books for Marketers (New and Old)

ConversionXL

If you only read the books that everyone else is reading, you can only think what everyone else is thinking. Becoming the best at what you do is a never-ending process. That all assumes you can find the right book. Some were suggested by our readers; others were recommended by the CXL team.

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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

One neglected its positioning by failing to target the biggest pain point, and the other failed to build a brand that its customers could trust above the other major players. To succeed in today’s crowded market, you need to harmonize product marketing and brand marketing. They rely on each other for success.

Product 110
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Sales Leadership Podcast – leading behavioural change through coaching and powerful questions

Closing Bigger

This sales podcast episode is on the fundamentals of sales leadership with focus on behavioural change and coaching. I have taken the transcript from the sales podcast episode and am providing it below with minimal formatting or grammatical changes. You can find that at Salesacademy.ca. It’s constantly evolving.

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19 Best Practices for Webinars or Webcasts

Hubspot

Webinars are a highly effective tool for moving prospects along the sales funnel. After you’ve loaded them with product and industry knowledge, your prospects become warm leads who can then have fruitful conversations with your sales team. That’s why using a webinar planning list and following best practices is essential.

Follow-up 101
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Sales Leadership Podcast – leading behavioural change through coaching and powerful questions

Closing Bigger

This sales podcast episode is on the fundamentals of sales leadership with focus on behavioural change and coaching. I have taken the transcript from the sales podcast episode and am providing it below with minimal formatting or grammatical changes. You can find that at Salesacademy.ca. It’s constantly evolving.

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How To Create a Great Voice and Tone for Your Brand

Salesforce

You know, like how your paper towel brand shares a recipe for Halloween cupcakes. It’s true: Brands are the new thought leaders, and that is not slowing down. We’ll also layer in a healthy dose of how we here at Salesforce handle these things — in the spirit of helping you get your voice and tone right. Values come first.

Trust 98