Search Engine Land

APRIL 23, 2024

Analyze your audience to ensure you’re reaching your target consumers Access the Viewers tab by clicking More insights at the bottom of your video and then clicking Viewers at the top right side of the screen. The Predictive Search feature allows users to see which long-tail phrases containing their target phrase are most popular.

Entertainment 113

Entertainment Objectives and Key Results Follow-up Engineering 113

Search Engine Land

FEBRUARY 14, 2024

Google Analytics 4 (GA4) added a new trend detection insight that highlights “subtle but long-lasting and important changes in your data.” The new feature works like anomaly detection, helping identify changes in data. Deeper insights into trends facilitate data-driven decisions, enhancing optimization effectiveness.

Launch 115

Launch Process 115

Search Engine Land

MARCH 14, 2024

As explained by Barry Schwartz on this site last November, hidden gems are when people share their first-hand knowledge and their own personal insights and experiences with others on the public web. When it was launched, it was a search feature (like a featured snippet) intended to promote external content.

Launch 124

Launch Referrals Strategize Networking 124

Search Engine Land

APRIL 24, 2024

This comprehensive guide dives deep into LinkedIn advertising, offering expert insights and strategies to refine your campaigns and unlock exceptional results on this professional networking platform. Are you seeking to broaden your marketing horizons and harness the vast opportunities LinkedIn has to offer? You’re in the right place!

Objectives and Key Results 88

Objectives and Key Results Healthcare Campaign Lead generation 88

Search Engine Land

DECEMBER 11, 2023

A spokesperson confirmed to Search Engine Land that the feature is set to launch next year with further details expected to be released soon. The diagnostic tab delivers weekly updated data, offering enriched insights that enable you to: Monitor the current setup of your Google Ads account. Why we care. First look.

Conversion 125

Conversion Campaign Engineering Launch 125

Search Engine Land

JANUARY 11, 2024

Understanding Google’s ‘About this result’ feature We can find out by checking out the sources Google is using with the “ About this result ” feature. This feature helps us understand what information Google relies on for a specific search result and how it is being interpreted. Hit the three small dots next to your URL.

Trust 130

Trust Engineering Represent Follow-up 130

Search Engine Land

FEBRUARY 21, 2024

Mirroring the strategy used by Apple and Google’s mobile app stores, the platform provided by OpenAI is meant to empower users to build upon their existing product with custom features and experiences for specific use cases. Ultimately, OpenAI plans to introduce a payment model based on user engagement for app developers and creators.

Customers 128

Customers UX Gaming Launch 128

Martech

FEBRUARY 23, 2024

An insights platform that automatically generates insights surfaced according to the metrics and KPIs previously defined. Next-Gen Experiences, delivering insights to users in their preferred workflows: Slack, email, etc. Future features. Tableau plans to continue to add features to Pulse during the rest of 2024.

Technology 103

Technology Technology Process Customers 103

Search Engine Land

MARCH 28, 2024

YouTube is expanding its audience retention analytics tools to offer creators deeper insights into viewer behavior. Creators will be able to utilize this feature to compare viewer engagement among different audience groups, like new versus returning viewers, and subscribed versus non-subscribed viewers. Why we care. Accessibility.

Presentation 94

Presentation Process Customers 94

Search Engine Land

MARCH 13, 2024

This feature can now automatically optimize video ads to fit Reels or the mobile Facebook and Instagram apps with a 9:16 aspect ratio. According to Meta, advertisers who have previously utilized this feature experienced a median reduction of 9.1% ” Advantage+ creative optimizations. in conversions. Collaborative ads update.

Retail 116

Retail Campaign Launch Networking 116

Search Engine Land

FEBRUARY 23, 2024

As the deprecation of third-party cookies looms, LinkedIn’s insights could be valuable in guiding approaches, but it’s important to note that the advice is published with LinkedIn’s interests in mind rather than solely benefiting brands and advertisers. Why we care.

A/B testing 119

A/B testing Finance Campaign CRM 119

Search Engine Land

APRIL 15, 2024

Direct mentions are straightforward to track and measure, providing clear insights into brand visibility and audience engagement. These mentions require more sophisticated tracking methods but offer valuable insights into the broader brand landscape and still impact share-of-search. Indirect mentions.

Manufacturing 114

Manufacturing Real Estate Strategize Territory 114

Martech

JANUARY 11, 2024

Microsoft today unveiled new AI-powered features for its Dynamics 365 Customer Insights platform designed to aid marketers in managing and maintaining projects and campaigns. Like those two companies, Microsoft doesn’t intend for Dynamics 365 Customer Insights to do all marketing functions. Get MarTech! In your inbox.

Customers 105

Customers CRM Campaign Customer Relationship Management 105

Search Engine Land

APRIL 1, 2024

Meta launched new audience insight and targeting options within its Advantage+ Shopping Campaigns. Enhanced audience insights. Commenting on the Meta updates, digital ads expert Loomer wrote: “This update provides significant insight into performance and how Advantage+ Shopping Campaigns are delivered. Why we care.

Campaign 108

Campaign Launch Service Conversion 108

Search Engine Land

JANUARY 12, 2024

Let’s look at how you can get these performance insights from your Google Business Profile to track how people interact with your listing. How to access your Business Profile’s performance insights On desktop, you can access performance insights directly from your Google Business Profile by clicking Performance.

Represent 127

Represent Service Process Customers 127

Search Engine Land

DECEMBER 6, 2023

Enhancing data analysis AI can be a valuable tool for understanding your audience, its search patterns and on-site behaviors – use these insights to evolve your SEO strategy. Understand how users interact with different content types and what captures their interest the most, then build on these insights.

Niche 132

Niche User Experience CTR Click Through Rate 132

Search Engine Land

DECEMBER 11, 2023

Google Analytics 4 is enhancing its privacy features in preparation for the deprecation of third-party cookies next year. These tools provide insights for strategic decision-making while ensuring compliance with privacy regulations, and maintaining a competitive edge in the market. Why we care. What Google is saying.

Conversion 125

Conversion Strategize Engineering Start-ups 125

Martech

MARCH 26, 2024

Their ability to assess and analyze vast data sets lets them provide critical insights into customer behaviors, market trends and the overall effectiveness of marketing strategies. These can be conversation starters, fostering dialogue on how data-driven insights can inform broader business strategies.

Customers 100

Customers Strategic planning Strategize Appointment 100

Search Engine Land

FEBRUARY 22, 2024

To leverage some of its features, you’ll need to update your client libraries and code. New features. Insights into why an ad group or an ad group ad is serving or not serving. Google announced the v16 release of the Google Ads API. Why we care.

Launch 118

Launch Campaign Clients Service 118

Martech

DECEMBER 7, 2023

It offers data visualizations, bidding & forecasting precision, audience insights, predictive audiences, and customer value optimization. It also offers recommendations and insights for better outcomes. Baresquare’s eCom Product Analyst is a free tool that provides daily insights for optimizing e-commerce product performance.

E-commerce 110

E-commerce User Experience Campaign Conversion 110

Search Engine Land

APRIL 19, 2024

Less is sometimes more We’re starting with a concept rather than a feature here, but just because you can add 15 headlines and four descriptions doesn’t mean you should also populate all of those slots. Learning periods will be ongoing and performance insights will be limited. This is why. a sale or an event).

CTR 103

CTR A/B testing Objectives and Key Results Campaign 103

Martech

JANUARY 17, 2024

Dig deeper: 3 points to consider before implementing a CDP CDP vendors offer data analytics capabilities that can do some or all of the following: allow marketing end-users to define and create customer segments, track customers across channels and glean insights into customer interest and intent from customer behavior and trends.

Customers 102

Customers Campaign Process Technology 102

Search Engine Land

APRIL 11, 2024

The label appears as a grey box positioned underneath the company name, logo and URL as demonstrated in the screenshot below: The feature is not clickable, and so the purpose of it is causing confusion amongst PPC marketers. Google is trialing a new People Also Consider badge on ads served within branded search results. First spotted.

User Experience 110

User Experience Engineering Service Process 110

Salesforce

MARCH 19, 2024

6 reasons to join the Serviceblazer Community Get actionable customer service insights High-performing service organizations are using data and AI to improve efficiency without sacrificing the customer experience. Through discussions, forums, and virtual meet-ups, members can tap into a wealth of insights and experiences.

Networking 135

Networking Negotiate Service Contact 135

Martech

MARCH 11, 2024

The new features make it easier for marketers to track their campaigns and get better insights into priority properties for more effective optimization. Now, administrators can: Upgrade or downgrade properties between standard and Analytics 360. Link Google Analytics accounts to organizations. Why we care. Admin update. Accessibility.

Launch 107

Launch Campaign Service Process 107

Martech

MARCH 11, 2024

The new feature, Reddit Pro, provides tools and insights to guide businesses on where, when and how to effectively participate on the platform — whether alongside their Reddit ads or by itself for more natural interaction. New tools and insights.

Promote 86

Promote Contact Conversion Process 86

Search Engine Land

JANUARY 30, 2024

Google Analytics 4 introduced new instant support features to assist users in navigating the platform more effectively. Additionally, a set of new GA4 video tutorials was launched on YouTube, offering detailed guidance on extracting more meaningful insights from your website’s data. New features.

Launch 119

Launch Process 119

Search Engine Land

APRIL 19, 2024

While we have the PageSpeed Insights tool, it unfortunately only works on one page at a time. Armed with the list of problem URLs, you could then prioritize pages for review using the PageSpeed Insights tool. Page load speed, among other Core Web Vitals , is a known Google organic ranking factor. Cons : Paid tool, desktop-based.

Appointment 101

Appointment Start-ups Process Customers 101

Search Engine Land

MARCH 5, 2024

Microsoft updated Bing Webmaster Tools with new helpful insights and reports to help you with your site performance within Bing and Search in general. Bing Webmaster Tools has a new IndexNow Insights report that shows you more than just the URLs submitted to IndexNow. IndexNow has reached 2.5 billion URLs submitted, up from 1.2

Engineering 127

Engineering Start-ups Product 127

Martech

MARCH 22, 2024

Insights and research Typically, an early phase of the content marketing lifecycle involves gathering data and conducting trend research to inform your content strategy. These days, they’re adding more AI features to help retrieve detailed insights more easily. Perplexity AI, a real-time AI-powered search engine for the web.

Strategize 102

Strategize Campaign User Experience Start-ups 102

Martech

MARCH 13, 2024

Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. By tapping into customer data and feedback, AI can provide deeper, more accurate insights with less bias and better predictive capabilities than surveys alone. It’s time to move beyond these outdated tactics.

Drivers/motivators 117

Drivers/motivators Customers Technique Engineering 117

Search Engine Land

MARCH 8, 2024

The new feature, Reddit Pro, provides tools and insights to guide businesses on where, when, and how to effectively participate on the platform — whether it’s alongside their Reddit ads or by itself for more natural interaction. New tools and insights.

Promote 92

Promote Conversion Process 92

Search Engine Land

MARCH 11, 2024

The new features make it easier for marketers to track their campaigns and get better insights into priority properties for more effective optimization. Now, administrators can: Upgrade or downgrade properties between standard and Analytics 360. Link Google Analytics accounts to organizations. Why we care. Admin update. Accessibility.

Launch 104

Launch Campaign Service Process 104

Search Engine Land

AUGUST 30, 2023

In some cases, the tools and features I had before are slowly disappearing. Dynamic product remarketing The first and the most underutilized Google Ads feature is checking a little-known area called “dynamic parameters.” Data exclusion In the same area, you'll see my next hidden feature, data exclusion. SUBSCRIBE See terms.

Click Through Rate 133

Click Through Rate Campaign Retail Clients 133

Search Engine Land

MARCH 22, 2024

unique domains were featured per answer. Wikipedia was another winner, appearing in the top 20 for every category – including being the top or second-best performing domain in 11 of the categories examined. On average: 10.75 links appeared in SGE answers. 62% of generative links came from sources outside the top 10 ranking organic domains.

Product 125

Product 125

Search Engine Land

JANUARY 29, 2024

This article will explore when an SUA is relevant, outline the analysis process, and demonstrate how to leverage the insights to inform a unified cross-channel search strategy. Due to its virality and content creator coverage on TikTok, the product/service gains exposure and is featured in a national press article the user reads.

Objectives and Key Results 117

Objectives and Key Results Cross-sell Strategize Retail 117

Search Engine Land

SEPTEMBER 21, 2023

Speaking at its Made on YouTube event, the platform revealed five upcoming features designed to help creators make content more easily. Dream Screen YouTube is launching an experimental new feature that enables content creators to easily add AI-generated video or image backgrounds to YouTube Shorts. Why we care.

Launch 113

Launch Gaming Price Campaign 113