Search Engine Land

JUNE 28, 2023

Creates a digital PR flywheel Over time, you’ll become known as a go-to expert, so much so that you won’t need to pitch for links anymore. This creates “the digital PR flywheel,” i.e., a system that constantly feeds into itself with less required input from your side.

Growth 97

Growth Niche Trust Pitch 97

Martech

JANUARY 26, 2024

Dig deeper: Omnicom’s Flywheel acquisition signals the start of a revolution Get MarTech! Business intelligence to support marketing strategy. Personalized content creation at scale. Publicis Groupe operations and client management. Rapid deployment of digital and software products. In your inbox.

Launch 89

Launch Consult Gaming Clients 89

SaaStr

MARCH 8, 2019

You came up with this concept of a flywheel. The current vision is funnel versus flywheel. It’s more like a flywheel, where really the customers are your best channel to market. Brian Halligan: So I like this idea of a flywheel and leaning into the flywheel. So three flywheels. Brian Halligan: Yeah.

Cold Call 43

Cold Call Trust B2C Go To Market 43

Martech

AUGUST 31, 2023

GrowthLoop (formerly Flywheel) is a segmentation, orchestration and measurement platform. Aimed at accelerating the development and execution of creative marketing campaigns, GenAI Marketing Solution is a collaboration between Typeface, GrowthLoop and Google Cloud. Typeface is a generative AI-powered content creation solution.

A/B testing 110

A/B testing Campaign Customers Process 110

Martech

JANUARY 11, 2022

A useful model to start thinking about what needs to change is Petouhoff and Bates’s “Force-Multiplier Flywheel.” ” Somewhat reminiscent of HubSpot’s flywheel model , proposed as an alternative to the traditional funnel, this version incorporates detailed advice on how to drive empathy.

Customers 122

Customers B2C B2B Technology 122

criteria for success

AUGUST 8, 2022

Connie is the principal and co-founder of Flywheel Associates, helping clients put strategy into action to move their businesses forward. Connie is the principal and co-founder of Flywheel Associates, helping clients put strategy into action to move their businesses forward. Happy Monday, Let's Talk Sales listeners!

Strategize 96

Strategize Growth Clients Follow-up 96

Hubspot

DECEMBER 1, 2020

Next, I had the team map out a flywheel diagram – an idea I got from Jim Collin's book, The Flywheel Effect. The flywheel diagram dictates a repeatable process that achieves growth every time it's implemented. Flywheels, however, leverage the momentum to continue spinning. Sales earn brand recognition ?

Growth 99

Growth Customers Conversion Process 99

Sales Hacker

AUGUST 2, 2023

In any good GTM, you create what’s called a flywheel. Flywheels need at least three pillars to work. Our flywheel motion is Fund -> Community -> Media. It’s been picking up some serious steam. As former go-to-market (GTM) operators, we run our fund just like a SaaS product go-to-market.

GTM 53

GTM Networking Education Inside sales 53

Search Engine Land

JANUARY 19, 2024

Flywheel 29. You’ll notice a clean, minimalistic design with a user-centric focus. Sprout Social 19. Intercom 21. Help Scout 22. Mailchimp 23. Packlane 26. Spotify 28. ClickUp 30. Headspace 32. Salesforce 34.

User Experience 123

User Experience Sports Contact Follow-up 123

SaaStr

OCTOBER 8, 2021

Company with a Product-led Flywheel with Postman’s CEO”. Presented By: Aaron Cort – VP of Operations – ClickUp. Video: HERE. Intriguing Session Slides: PLG SaaStr Session #3: “Building a $5.6B Presented By: Abhinav Asthana – Founder and CEO – Postman – @a85. Video: HERE.

Growth 144

Growth Product Presentation Engineering 144

SaaStr

MAY 28, 2023

How a Focus on Speed & Simplicity Can Fuel Your Flywheel with Loom’s CEO Joe Thomas The post Top SaaStr Content for the Week: Lattice’s Co-Founder & CEO, SaaStr’s Founder and CEO, Heap’s Former CTO, and lots more! SaaStr CRO Confidential: Howard Lerman, Founder & CEO @ Roam Founder-led Sales 4.

Networking 88

Networking Closing Customers Sales 88

Search Engine Land

SEPTEMBER 14, 2023

Your investments in your fans would become a flywheel. Each effort would compound on every bit of work that came before it, driving momentum across all of your marketing channels.

Niche 137

Niche Intrinsic Campaign B2B 137

Martech

JULY 6, 2023

Its AI flywheel identifies opportunities for content based on customer interaction and journey data such as searches, chats and clicks. Yext Content uses AI to improve automated data cleaning and content-generation workflows.

Engineering 109

Engineering Technology Technology Campaign 109

SaaStr

MARCH 20, 2024

It’s a bit of a flywheel. Quickly, you’ll find the people willing to jump on the flywheel and the people who aren’t. The real question is which avenue will generate the most revenue for the business. As far as keeping people motivated, there’s a virtuous cycle that’s like magic. When is PLG the right choice?

Quota 109

Quota Finance Drivers/motivators GTM 109

SaaStr

DECEMBER 13, 2022

company with a Product-led Flywheel with Abhinav Asthana, CEO @ Postman. SaaStr 535: From SendGrid to DigitalOcean: Hacks for Founders of High-Growth Startups with DigitalOcean CEO Yancey Spruill. SaaStr 528: Building a $5.6B SaaStr 526: Lessons Learned Building a $2 billion Company from Scratch with Neo4j CEO & Co-Founder Emil Eifrem.

B2C 93

B2C Growth B2B Customers 93

Hubspot

JUNE 11, 2019

We’ve seen two major methods for developing a go-to-market strategy: the funnel and the flywheel. While the traditional, one-off funnel method focuses on attracting leads and nurturing them into sales, the flywheel approach uses inbound marketing and other strategies to build long-lasting customer relationships. Type of Content.

Go To Market 77

Go To Market Lead generation Launch Service 77

SaaStr

FEBRUARY 27, 2022

company with a Product-led Flywheel with Abhinav Asthana, CEO @ Postman. SaaStr 532: The Secrets to Scaling a Public Company with a 75% Freelancer Workforce with Upwork CEO Hayden Brown. SaaStr 528: Building a $5.6B Top Videos This Week: 1. The Secrets to Building Your Marketing Engine To Drive Scale with Airtable CMO Archana Agrawal.

Growth 106

Growth Engineering Product Sales 106

Hubspot

MARCH 31, 2020

These behaviors are why we suggest that you leverage a flywheel instead of a sales funnel. A flywheel is a circular sales process with the customer in the middle, that leverages the inbound sales methodology. A flywheel allows you to reduce SG&A costs, focus on the customer experience, and find better good fit customers.

Manufacturing 71

Manufacturing Entertainment Sales Trust 71

SaaStr

FEBRUARY 20, 2022

company with a Product-led Flywheel with Abhinav Asthana, CEO @ Postman. Top Podcasts This Week: 1. SaaStr 527: Acquiring 10,000 SMB Customers Solely from Data with Gorgias CEO Romain Lapeyre. SaaStr 528: Building a $5.6B SaaStr 529: Ten Things to Avoid Being Blindsided By In Your Pursuit Of Customer Success Nick Mehta, CEO @ Gainsight.

Growth 98

Growth Sales Product Customers 98

SaaStr

FEBRUARY 21, 2024

Drata got more sophisticated by getting off the flywheel of enabling every feature, and now they broke it into tiers — going the deepest on tier 1 and less so on tier 2. They have a quarterly launch rhythm that David Sacks coined, with set times to educate. Tier 3, you learn it on your own time.

Cross-sell 90

Cross-sell Strategize Campaign Education 90

Lead Fuze

JUNE 29, 2023

Lastly, we’ll emphasize on stage-wise testing within the funnel for optimizing sale processes and discuss how contemporary trends are shaping up modern business practices through advanced models like Flywheel Model. Flywheel Model – Redefining Traditional Concepts Forget the old way of thinking.

A/B testing 52

A/B testing CRM Technique Sales 52

Heinz Marketing

APRIL 19, 2024

Marketers who demonstrate the positive impact of their efforts on retention and lifetime value create new opportunities to become more involved in the customer lifecycle—building a marketing flywheel of success. Of course, these are just a few examples. There are numerous strategies your team can deploy.

B2B 59

B2B Customers Education Entertainment 59

SaaStr

APRIL 25, 2021

“How a Focus on Speed & Simplicity Can Fuel Your Flywheel with Loom” A really great session with Loom’s CEO on how they really got Loom going. . “The State of the Cloud: 2021 with Bessemer Venture Partners | SaaStr Software Community” ICYMI, the 2021 installment of State of the Cloud. #10.

Entertainment 113

Entertainment Trust Growth Customers 113

SaaStr

JUNE 25, 2023

Grab 20% off tickets here : PLG SaaStr Session #1: “Mastermind Masterclass: Beyond Product-led Growth: 7 Lessons Learned in Product-Led Scaling with Dropbox’s GM” Presented By: Rachel Wolan – GM & VP – Dropbox – @rachelwolan Intriguing Session Slides: PLG SaaStr Session #2: “ClickUp’s VP of Operations: Hold Onto Your (..)

Growth 77

Growth Product GTM Presentation 77

SalesLoft

DECEMBER 1, 2021

Increase sales velocity with the flywheel effect. While many companies use the term “funnel” to describe their marketing and sales process, “flywheel” has become the newest buzzword. To create a flywheel effect , companies must view the customers themselves as the main drivers of the business.

Product 52

Product Drivers/motivators B2B Strategize 52

SaaStr

DECEMBER 9, 2021

company with a Product-led Flywheel with Abhinav Asthana, CEO @ Postman (video starts at the beginning of Abhinav’s talk). Demystifying the Unicorn Buzz with Tope Awotona, CEO @ Calendly, Bernadette Nixon, CEO @ Algolia, Steve Sloan, CEO @ Contentful, and Moderator Casey Renner, Partner @ OpenView. Building a $5.6B

Growth 96

Growth Product Customers Sales 96

SaaStr

JULY 17, 2022

The job of a VP of Sales generally isn’t to get the flywheel going. You’re usually not ready for a real VP of Sales, even a stretch VP of Sales, until you have hired 2 reps hitting quota. There just isn’t enough process for them to build on and scale up. It’s to accelerate it. More here.

A/B testing 94

A/B testing Quota Closing Sales 94

Martech

OCTOBER 6, 2021

In the hands of some platforms it’s becoming a way of driving accounts through each level of the funnel -— or, if you prefer HubSpot’s visualization of the journey -— past each spoke of the flywheel. Central to that project is knowing which activities promote and which hinder customer progress. Snapshot: Account-based marketing.

B2B 99

B2B Customers Technology Technology 99

Partners in Excellence

AUGUST 8, 2022

Replacing The Sales Funnel With The Sales Flywheel What Do Reductionism And Machine Design Have To Do With… Driving Innovation In Selling. The post “Frictionless” Experience first appeared on Partners in EXCELLENCE Blog -- Making A Difference.

Contact 80

Contact Up-sell Customers Sell 80

SaaStr

OCTOBER 22, 2020

Create a Natural Product-Market Fit flywheel. Combine everything together and you get a flywheel that no amount of VC money can buy. This flywheel transformed my vision (that should’ve been dead in the water) into the fastest growing software in our industry today. If you do all of these things, you can ship weekly.

Engineering 98

Engineering Growth Niche Start-ups 98

Hubspot

APRIL 26, 2019

Delighted customers help speed up a business' flywheel by sharing their positive experiences with friends and peers, and those word-of-mouth reviews matter most to people who are making purchasing decisions. Keep reading to learn some of the buying trends we observed through our research. Consumers share the products they love -- a lot!

Territory 101

Territory Trust Represent Service 101

Martech

JULY 18, 2023

For instance, MAP partnered with Flywheel to help manage and measure search campaigns. While Sam’s Club has built its member data infrastructure internally, it has partnered with tech companies to provide many of its current and future RMN services, accessible through API.

Retail 87

Retail Networking Strategic partnership Campaign 87

Hubspot

MAY 5, 2021

HubSpot has transitioned to thinking of the customer journey as less of a funnel and more of a flywheel — building more momentum as customers move through. Here’s a comparison of a tradition funnel next to a more updated flywheel approach to conversion: Need a bit more of an explanation?

Conversion 101

Conversion Customers Price Follow-up 101

Search Engine Land

OCTOBER 13, 2023

Amazon’s Brand Analytics and Ad platform provide ecommerce businesses with a flywheel to constantly improve products and make great marketing decisions. As an advertiser, it becomes very easy to understand the customer journey from keyword to sale and the revenue value behind each ad campaign and down to keyword and product target.

Real Estate 130

Real Estate Commission Conversion Trust 130

SaaStr

JUNE 29, 2021

From $50k ARR to $10m+ ARR: Unlocking Growth Flywheels with Smart Cash Management with Capchase. Ringing the Bell on Competition with Chime. July 14, 2021, 8:00 am. Chris Britt & Satya Patel. Chime & Homebrew. Reserve my place. July 14, 2021, 8:00 am. Alex Pedraza & Cecily Sackey. Capchase & Capchase. Reserve my place.

Growth 97

Growth Customers Sales 97

SaaStr

MARCH 18, 2021

Sam says, “We are building a flywheel. A big part of everyone’s flywheel is inspiring customer love. Because of the cost savings brought about from expanding hiring areas and working remotely, more emphasis is placed on humans handling the customer experience, from sales to support.

Sales 56

Sales Represent Presentation Sell 56

SaaStr

MARCH 8, 2019

You came up with this concept of a flywheel. The current vision is funnel versus flywheel. It’s more like a flywheel, where really the customers are your best channel to market. Brian Halligan: So I like this idea of a flywheel and leaning into the flywheel. So three flywheels. Brian Halligan: Yeah.

Cold Call 20

Cold Call Trust B2C Go To Market 20