Search Engine Land

FEBRUARY 23, 2024

In-house teams constantly juggle a never-ending pipeline of SEO projects, from competitor analysis and technical maintenance to launching new products and website migrations. The main question is: how can in-house SEO teams transform this complex dashboard into a more strategic one? Where did all these projects come from?

X-functional 116

X-functional Territory Launch Follow-up 116

Martech

SEPTEMBER 22, 2021

If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Last week, QSR chain Burger King launched an NFT-based sweepstakes around their BK Keep It Real Meals. Good morning, Marketers, is the NFT the next CDP? Maybe NFTs are more like CDPs than we might have thought.

Gaming 111

Gaming Launch Finance Campaign 111

ConversionXL

APRIL 28, 2021

—and didn’t want more email clogging up her inbox, it made us stop in our tracks. We stopped requiring users to provide an email address upon signing up—which ultimately meant that we ditched our email marketing efforts altogether. We launched our second campaign a week later, and the story got worse. Here’s how we’ve done it.

Product 151

Product Minimum Viable Product Click Through Rate Gaming 151

Search Engine Land

DECEMBER 4, 2023

For PPC marketers, ChatGPT also unlocked game-changing potential. Looking back at ChatGPT’s debut ChatGPT launched on Nov. Looking back at ChatGPT’s debut ChatGPT launched on Nov. Dig deeper: ChatGPT for PPC marketers: 15 strategic prompts to use today Get the daily newsletter search marketers rely on.

Objectives and Key Results 113

Objectives and Key Results Campaign Launch Strategize 113

Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. A month later, YouTube stepped up its tactics to stop its users from installing ad blocked by disabling videos.

Retail 122

Retail X-functional Launch Non-Profits 122

Veloxy

AUGUST 31, 2023

If you take care of the customers, then the sales and money will follow you as opposed to the other way round. The sales quote will be just the first of many documents to follow, so you might as well get on with it early enough. A lot of sales reps end up competing on who sold the most or what product is selling faster.

Outside Sales 130

Outside Sales Pipeline Inside sales Cross-sell 130

Martech

JUNE 28, 2023

Cisco launched the “Tomorrow Starts Here” IoT campaign in 2010, at a time when communication networks were transitioning from hardware “stacks” to software development networks (SDN). Technicians end up chasing “ghost tickets,” alerts that have resolved themselves, resulting in lost productivity. Get MarTech!

Agriculture 110

Agriculture Gambling Hospitality Networking 110

Martech

SEPTEMBER 7, 2022

Although much hype surrounds gaming and consumer-focused virtual spaces like Fortnite and Meta’s Horizon Worlds, a large portion of that $13 trillion pie will be dedicated to business communications. Business marketers are embracing these technologies and successfully and strategically deploying them to hit KPIs. Epic Games.

B2B 105

B2B Gaming Education Technology 105

Sales Pop!

OCTOBER 27, 2021

Flogging products is disgusting pretty well sums up how I feel about salespeople who try to push the wares of their organization down my throat when I’m looking to get my needs satisfied. And the singular focus for sales in a strategic role is to build deep strong relationships with customers, not flog products at them. Trial the plan.

Product 95

Product Relationship building Launch Strategize 95

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. On owned media, digital advertising was once the name of the game.

GTM 71

GTM Launch B2B Growth 71

Lead Fuze

JANUARY 2, 2024

Whether you’re eyeing up the bustling streets of Los Angeles or planning an online empire from your living room couch, identifying pain points will always be central to generating innovative solutions—solutions that might just turn into viable and profitable businesses down the line.

Strategic planning 52

Strategic planning Real Estate Non-Profits Launch 52

ClickFunnels

DECEMBER 5, 2022

Table of Contents: #1 Build a Value Ladder Sales Funnel #2 Add Exclusive Bonuses to Your Affiliate Offer #3 Continue Providing Free Value to Your Email Subscribers #4 Build Out the Rest of Your Value Ladder #5 Play the Long Game! Say, authors often use a free chapter as a lead magnet, then follow it up with a sales pitch for the book.

Niche 130

Niche Pitch Cross-sell A/B testing 130

ConversionXL

MARCH 31, 2021

Agencies looking to grow have traditionally relied on fostering strategic relationships to land deals and increase sales. Follow-up question: What are the biggest obstacles to achieving those goals? Follow-up question: Do you read any blogs in this space? Cold email and referrals have often been quite effective.

Appointment 127

Appointment Clients Launch Follow-up 127

Closing Bigger

DECEMBER 14, 2022

Following is my outline covering the key points in this B2B Sales Podcast: 9 B2B Sales Kick-Off Strategies: 1) Revisit your ICP (Ideal Client Profile) Your market has changed Your existing client needs have changed 2) Drill down on your ICP needs, risks, missed opportunities, and align them with your solutions.

B2B 52

B2B Contract Finance Territory 52

Closing Bigger

DECEMBER 14, 2022

Following is my outline covering the key points in this B2B Sales Podcast: 9 B2B Sales Kick-Off Strategies: 1) Revisit your ICP (Ideal Client Profile). 3) Improve your lead nurturing game. 3) Improve your lead nurturing game. Product launches. Proposal follow-ups. 3) Improve your lead nurturing game.

B2B 52

B2B Contract Finance Territory 52

Search Engine Land

SEPTEMBER 11, 2023

After you build up some traction and reputation, you can start investing in SEO, as people will search for your solution independently. So, SEO is not always the best option if you need to quickly generate interest around a new topic or when launching a new product to the market. PPC advertising is key in this case.

Niche 142

Niche Engineering Promote Territory 142

SaaStr

NOVEMBER 1, 2022

Over 100 Indian founders were in town for a unique double header: SaaStr/Dreamforce and the launch of SaaSBOOMi US. Many of them will get gobbled up by the large platforms. US companies follow the same model when they start in India. PP could be a strategic enabler of GTM scale up if done well. Learnings on GTM.

GTM 86

GTM Cross-sell Niche Strategize 86

Highspot

MARCH 13, 2024

Top Strategic Ways Your Sales Team Can Use AI Practical Tips for Integrating AI into Sales Processes Challenges That AI in Sales Face The Future of AI in Sales What is Artificial Intelligence? AI is a game-changer for everything sales does, from lead generation to customer engagement and closing deals. What is Artificial Intelligence?

Cross-sell 52

Cross-sell Sales Pipeline Follow-up 52

Hubspot

SEPTEMBER 23, 2020

Although Stark was fully capable of saving Earth alone in his super-suit, he knew teaming up with other superheroes would allow him to save multiple planets. In 2018, 33% of CEOs said they planned to prioritize strategic partnerships, which could involve co-marketing partnerships, in 2019. Marketers can learn a lot from Tony Stark.

Strategic partnership 101

Strategic partnership Retail Campaign Promote 101

Highspot

DECEMBER 19, 2023

Whether you call them SDRs, account executives (AEs), or business development representatives (BDRs), their ability to engage prospects through persistent, multi-channel communication outreach, and swift follow-up strategies is critical in transforming leads into viable opportunities and improving retention.

Growth 52

Growth Objectives and Key Results Cold Call Sales 52

Highspot

FEBRUARY 25, 2024

A LinkedIn report shows that 58% of sales ops professionals have a difficult time finding accurate, up-to-date data due to data silos. Source: LinkedIn Keeping Up With Evolving Sales Technology The rapid advancement of tech challenges sales operations to remain current.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Sales Strategize 52

Lead Fuze

NOVEMBER 10, 2023

Predictive Analytics and Personalization: The Game Changers Data collection isn’t just about volume; it’s also about precision. In addition, personalizing content based on user behavior and preferences has been a game-changer in marketing. Explore further with us as we probe these queries more deeply.

Gaming 52

Gaming Strategize Technology Technology 52

ConversionXL

JULY 16, 2021

If you aren’t chomping at the bit to sign up after reading that, you likely aren’t their ideal customer. How to win the marketing game with strategic messaging. And being the first to do something gives you a leg up. When they launched, their coolers were 10x the average price. Take Dollar Shave Club.

Niche 127

Niche User Experience Launch Transportation 127

Salesforce

AUGUST 23, 2023

We’re so proud to have launched the Salesforce Impact Accelerator , a game-changing 12-week program designed to help partners from small businesses and underrepresented groups thrive in the Salesforce ecosystem. Get insights, develop partnerships, and learn how to strategically align with Salesforce and grow your business.

CRM 52

CRM Contract Growth Consult 52

Lead Fuze

MAY 26, 2023

Furthermore, learning from experienced colleagues, implementing strategic advertising campaigns, setting financial goals and prospecting strategies as well as building your team are all crucial components for long-term success. Follow these steps to obtain your license, develop a business plan, and utilize effective marketing tools.

Real Estate 52

Real Estate Referrals Customer Relationship Management Networking 52

ConversionXL

SEPTEMBER 9, 2021

The greater your visibility, the more your brand is in front of potential followers. It’s time to wake up to this fact and be the first in your industry to craft a radically different people-first social media strategy that is driven by the voice of your employees, customers, and influencers.” And for good reason.

Objectives and Key Results 142

Objectives and Key Results Trust Follow-up Promote 142

Martech

MAY 18, 2022

Immediately I was smitten with this bespectacled, headphone-wearing character who spent much time puttering around his home studio cooking up creative projects. What follows are the top ten insights from our lively discussion. When choosing a location or platform for your virtual experience, a strategic approach is required.

Networking 143

Networking Strategize Technology Technology 143

Lead Fuze

JULY 2, 2023

Plus, you gotta consider industry-specific factors that might be messing with your lead generation game. Regularly post engaging content related to your industry and respond promptly to comments or queries to build trust among followers and generate higher quality leads. It’s like having a crystal ball that actually works.

Conversion 52

Conversion Lead generation Click Through Rate Objectives and Key Results 52

Lead Fuze

NOVEMBER 14, 2023

Ever fantasized about a world where launching your own business was as easy as pushing a button? A perfect example lies within customer service departments where popular chatbot technologies are leveraged to handle common queries round-the-clock while freeing up employees’ time for more complex issues.

Gaming 52

Gaming Campaign Technology Technology 52

SBI

MARCH 26, 2019

BigTinCan Launches Industry’s First Sales Enablement Platform for Adobe. Las Vegas — March 26, 2019 — Bigtincan (ASX:BTH) The leader in mobile, AI-powered sales enablement automation, today announced the launch of Bigtincan for Adobe at the 2019 Adobe Summit , which is taking place March 26-28 in Las Vegas. Media Contact.

Launch 34

Launch Strategic partnership User Experience Campaign 34

Lead Fuze

DECEMBER 5, 2023

Writing Assistant can elevate your SEO game. Revolutionize your SEO game with generative AI. Generative AI is shaking up SEO. Dive deep into the art of crafting attention-grabbing meta descriptions with AI, and discover how Google’s RankBrain algorithm impacts user interaction. A recent survey revealed that 81.5%

A/B testing 52

A/B testing User Experience Engineering Strategize 52

ConversionXL

NOVEMBER 27, 2019

Brown punched up his argument, no doubt, for attention. Apple employees before a product launch) or a subset of consumers (e.g., In their quadrant structure, the most valuable secrets have marketing and strategic value; the least valuable have neither. Appealing secrets have strategic value and marketing value.

Customers 108

Customers Strategize Campaign Manufacturing 108

Lead Fuze

JUNE 28, 2023

Furthermore, we’ll show you how structuring your line of queries strategically can help control information flow during conversations for better outcomes. Whether you’re a sales rep or a recruiter, asking killer questions can level up your communication game. But trust me, it’s worth it.

Lead generation 52

Lead generation Strategize Contact Conversion 52

Lead Fuze

JULY 3, 2023

” Regular updates about organizational changes Keep your followers in the loop with regular updates about organizational changes. New hires, promotions, product launches – share the juicy details. It’s a strategic process that resonates with your target audience and brings in leads like a magnet.

Lead generation 52

Lead generation Strategic planning Niche Strategize 52

Martech

AUGUST 4, 2021

We didn’t have to understand and adopt everything right up front, but we knew that foundationally it would help us organize all of our assets and we could scale new functionality on top of that using a phased approach,” said Giroux. Giroux’s team communicated a three-phased approach with the following embedded tiers.

Legal 116

Legal Growth Technology Technology 116

ConversionXL

NOVEMBER 27, 2019

Brown punched up his argument, no doubt, for attention. Apple employees before a product launch) or a subset of consumers (e.g., In their quadrant structure, the most valuable secrets have marketing and strategic value; the least valuable have neither. Appealing secrets have strategic value and marketing value.

Customers 101

Customers Strategize Campaign Manufacturing 101

Lead Fuze

JULY 2, 2023

Plus, we’ll discuss ways to enhance engagement via strategic social media interactions. How to level up your brand preference game Brand Awareness: To make your brand the talk of the town, create engaging content that shows off your unique awesomeness. Get up close and personal with your customers.

Profit margin 52

Profit margin Campaign Clients Strategize 52