Martech

AUGUST 29, 2023

Here’s an alphabetical list of the experts you must follow if you want to get the most out of it and stay sane. followers) X/Twitter: @simoahava ( 24.7K followers) Blog: SimoAhava.com Brie E Anderson Brie is the founder and owner of Beast Analytics, an analytics solution provider. LinkedIn: Simo Ahava (24.8K

GTM 97

GTM Niche Consult Follow-up 97

SaaStr

NOVEMBER 1, 2022

Over 100 Indian founders were in town for a unique double header: SaaStr/Dreamforce and the launch of SaaSBOOMi US. Many of them will get gobbled up by the large platforms. US companies follow the same model when they start in India. Learnings on GTM. Pricing/Packaging (PP) is a key component of GTM.

GTM 85

GTM Cross-sell Niche Strategize 85

Martech

APRIL 20, 2023

So, here’s our list (in alphabetical order) of the people you absolutely must follow to keep up with the latest in CX. LinkedIn: Jeanne Bliss (26K followers) Twitter: @JeanneBliss (25K followers) Website: Customer Bliss James Dodkins James is Pegasystems’ GTM Excellence, Customer Service & Sales Automation Director.

Customers 110

Customers Non-Profits GTM Consult 110

SaaStr

MAY 17, 2023

In this week’s episode of CRO Confidential, host Sam Blond wraps up the founder-led sales series with one of the most accomplished sales leaders in the world, Ben Cassidy. Creative Ways To Make Outbound Work For You When you implement any kind of GTM strategy, you want it to work. Launch Day billboards.

GTM 71

GTM Cold Call Customers Networking 71

ConversionXL

JULY 28, 2021

For the first time ever, Google has rebuilt it’s platform from the ground up, transforming how data is collected to deliver holistic measurement across websites and mobile apps. When Google officially announced the launch of GA4, they said: “The new Google Analytics will give you the essential insights you need to be ready for what’s next.”.

GTM 146

GTM Follow-up Technique Campaign 146

ConversionXL

JANUARY 18, 2022

Product marketing is responsible for tasks like: Developing and executing go-to-market (GTM) strategies; Researching and understanding target segments; Analyzing competitor activities; Developing product value propositions ; Defining messaging strategies ; Ensuring customer success teams and salespeople understand the product features.

Product 110

Product GTM Construction Launch 110

Sales Hacker

AUGUST 4, 2023

Buckle up, it’s a pretty wild journey. Thanks for reading The GTM Newsletter! Then we did a New York conference, launched the online publication SalesHacker.com, and organized paid public meetups in over 20 cities across 5 continents. We ended up with our own Sales Hacker event at Dreamforce and it was profitable!

GTM 62

GTM Non-Profits Sales Start-ups 62

Highspot

JUNE 25, 2021

Like many other rapidly growing companies, StackAdapt had to quickly establish and scale their sales enablement efforts – pivoting from reps building their own sales materials in silos, to a collaborative, centralized strategy that equips them with up-to-date, marketing-approved content that they can customize, share, and measure. .

GTM 59

GTM Launch Drivers/motivators Quota 59

Sales Hacker

MARCH 15, 2022

He launched a division specializing in technical sales and sales engineering. He’s worked closely with C-level executives to refine their GTM hiring practices. A bunch of guys on campus created a startup, but they didn’t have any GTM expertise. I was born in Pakistan, I grew up over there. Asad, welcome.

GTM 94

GTM Technical Sales Quota Growth 94

SaaStr

FEBRUARY 12, 2022

When you are starting to search for new customers, you need a direction to focus your GTM efforts. Within each segment, they split up buckets of data in the following categories: Companies, Deal Creation, Close Rate, ACV, Market Share (which measures Gorias customer vs. competitor market share) and NRR. Build A Map.

Customers 93

Customers GTM Referrals Growth 93

SaaStr

MAY 16, 2022

We have to think about the goals we’re trying to achieve, followed by the characteristics and traits needed to build the right team for those goals.” — Jonathan Weston, RVP of Salesforce. Those early days are a classic example of having launched an application before developing a proper go-to-market strategy. Take your time!

GTM 83

GTM Pipeline Strategize Represent 83

Salesforce

JULY 28, 2022

With myTrailhead, we can launch new training content in a couple of days.”. Speed up rep success. Sales leaders like Belal Batrawy , head of GTM (Go To Market) at GTM Buddy, implement tech that helps reps stay focused on high-impact selling activities instead of manual tasks. Automate tasks to maximize efficiency.

Cross-sell 98

Cross-sell GTM Quota Contract 98

Martech

JUNE 4, 2024

They’ve now spent decades gating content assets, conducting webinars and following up with those leads to drum up business. It is like an entire… I don’t know… GTM attribution, but we can literally now track everything. Their growth was built on a lead gen model. And, obviously, there were lots of mistakes.

SQL 108

SQL Lead generation Education Pipeline 108

Sales Hacker

SEPTEMBER 18, 2023

Thanks for reading The GTM Newsletter! The rest of the team is playing catch-up from SaaStr followed by our annual GTMfund retreat in Napa. The rest of the team is playing catch-up from SaaStr followed by our annual GTMfund retreat in Napa. Thank you for reading The GTM Newsletter. And NYC for myself.

GTM 90

GTM Start-ups Follow-up CRM 90

SaaStr

FEBRUARY 13, 2024

The answer didn’t show up in the data. Up until that point, just hire full-cycle AEs (outbound sourcing and sales). If they can’t do it, SDRs won’t be set up for success in Outbound either. The further up the funnel you go, the more you solve for quantity of demand. The focus of the GTM org was on generating more demand.

E-commerce 68

E-commerce Networking A/B testing GTM 68

Gong.io

DECEMBER 14, 2022

Ask the following questions to create an ICP: A buyer persona describes the decision-makers your team will be reaching out to. Look up the companies on Crunchbase or other data sources. You can do this according to the following criteria: How closely they match your ICP. Check out LinkedIn profiles. Market intelligence.

Sell 62

Sell Cold Call Contract GTM 62

Sales Hacker

JUNE 23, 2021

You can also kick off any conversation by signing up as a member of the community and starting a discussion or adding your answer to an existing discussion. Why we love it: These articles have a finger on the pulse and cover timely and relevant topics with the best and most up-to-date advice. Predictable Revenue. The future of SDRs.

Cold Call 80

Cold Call Negotiate Objectives and Key Results GTM 80

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey.

Launch 96

Launch Product Non-Profits GTM 96

ConversionXL

NOVEMBER 5, 2019

When most people think about tag management, they think about Google Tag Manager (GTM) , Adobe Launch, and Adobe DTM. Most people working in analytics knows something about GTM, so, for this article, I’ll compare GTM and Tealium iQ directly. Tealium iQ vs. Google Tag Manager. Let’s start with a look at terminology.

GTM 55

GTM Follow-up Angle Start-ups 55

ConversionXL

NOVEMBER 5, 2019

When most people think about tag management, they think about Google Tag Manager (GTM) , Adobe Launch, and Adobe DTM. Most people working in analytics knows something about GTM, so, for this article, I’ll compare GTM and Tealium iQ directly. Tealium iQ vs. Google Tag Manager. Let’s start with a look at terminology.

GTM 54

GTM Follow-up Angle Start-ups 54

Sales Hacker

MAY 26, 2021

These responsibilities include sales onboarding for new hires, ensuring that sales has customer-facing resources to fill the sales funnel, and providing training to reps on new company initiatives and product launches. If you love seeing results and helping sales teams get paid, focusing on performance and sales incentives is up your alley.

Territory 60

Territory Objectives and Key Results Finance Cross-sell 60

Gong.io

SEPTEMBER 14, 2022

Whether you’re launching a new business or a new product, competition is fierce, resources are limited, and market preferences can change in a moment. . A go-to-market strategy is a detailed step-by-step plan that provides a clear roadmap for launching a product into a market. It clarifies why you’re launching a product.

Go To Market 62

Go To Market GTM Launch Promote 62

SaaStr

NOVEMBER 2, 2019

How does Krish think your customer acquisition and GTM strategy has to change with the movement from SMB to enterprise? Billion story from its launch in 2008 to its 2018 acquisition by Recruit Holdings. If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin.

GTM 51

GTM Price Up-sell Product 51

ConversionXL

MARCH 24, 2016

Finding places people are dropping out is important in setting up a prioritized testing plan. The nerds at Airbnb explained it as follows: “The outside world often has a much larger effect on metrics than product changes do. When you’re doing conversion optimization , one of the hardest parts is finding opportunity areas to optimize.

Conversion 77

Conversion A/B testing X-functional Technique 77

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. This guide can be used for startups, B2B businesses, and virtually any new venture you plan on launching. Create Alignment Alignment is essential when preparing to launch a new product or service.

Go To Market 69

Go To Market Process GTM Launch 69

Sales Hacker

SEPTEMBER 8, 2021

It’s highly automated to our sales team, so follow up actions with appropriate content rarely fall through the cracks—and each stage is coupled with detailed reporting. An inbound lead workflow is a process put in place across your GTM team using your marketing automation software, your CRM, and your sales engagement solution.

SQL 85

SQL Follow-up Campaign GTM 85

ConversionXL

JUNE 2, 2022

But by targeting their ideal customer profile (ICP) , delivering on their needs, and following up, they still exceeded their goals. 2,320 sign-ups; 39% of attendees were net new accounts; 34 sales-qualified opportunities; 5 new customers immediately converted with LTV of over $100k each (normally a 9 to 12 month sales cycle).

Electricity 105

Electricity Campaign Pipeline Follow-up 105

SaaStr

JUNE 16, 2020

Leveraging survey data from 66+ enterprise SaaS companies, Matt Garratt, Managing Partner of Salesforce Ventures shares the landscape of how businesses are shifting their sales & GTM strategies to react to today’s uncertain times. Matt Garratt: So if you look at the results themselves, if you look at Q1, not too surprising.

GTM 63

GTM Healthcare Pipeline Sales 63

SaaStr

DECEMBER 21, 2022

If you run a successful, scalable business, the word “enterprise” will inevitably come up at some point—and for good reason. At Airtable, accomplishing this was all about finding the things they needed to de-risk and following through with the solutions. Still, you control how you execute your GTM plan and the accounts you prioritize.

GTM 77

GTM Niche Growth Product 77

Sales Hacker

FEBRUARY 7, 2018

How the numbers add up. One of the keys to growth in today’s business model is to identify the most effective and efficient GTM model using a variety of sales and marketing channels. HIT THE LAUNCH WINDOW. How do you know when you are in a launch window? Tell tale signs of being in the launch window.

Growth 87

Growth GTM SQL Strategic partnership 87

Sales Hacker

APRIL 21, 2021

On Linkedin alone, a search for “revenue operations” in the US brings up almost 20,000 results. Traditionally businesses roll up their operations teams under the organization that they serve, resulting in siloed processes, software systems, and often, conflicting goals. Interned for Experian developing an international GTM strategy.

Finance 101

Finance GTM Cross-sell SQL 101

ConversionXL

APRIL 24, 2017

It launched in beta last year, which left optimizers around the world waiting in line to try it out. Setting Up Google Optimize. Now, to get started, head to the Google Optimize site and click that big, green “Sign Up For Free” button. The easiest way to do that is by using GTM.” (via Online Behavior).

A/B testing 102

A/B testing Objectives and Key Results GTM Represent 102

ConversionXL

APRIL 25, 2016

If you’re launching a mobile app, you’ve likely considered the differences between optimizing a simple site and a mobile app or game. If you’ve just launched a mobile app, here are some questions you might be asking yourself… How many users have downloaded the app in total? How many of those users are active?

X-functional 88

X-functional GTM UX Objectives and Key Results 88

Highspot

MAY 20, 2022

While your sales playbook should be specific to your company, a good rule of thumb is to make sure the following sales plays are included: Persona: Tailored to specific buyer personas. Renewal/Cross-Sell/Up-Sell: Supports post-sale motions, with updated messaging for existing customers. Follow these six steps to get started.

Territory 52

Territory X-functional Cross-sell Sales 52

Sales Hacker

OCTOBER 7, 2021

We’re often encouraged to hide, toughen up, and bury our emotions. The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world. Your sales career project has ups and downs. Women in sales often have a polarizing experience.

Sales 130

Sales Start-ups Up-sell Cross-sell 130

Highspot

FEBRUARY 28, 2019

with everyone feeling set up for success. Just as the rules of engagement have evolved , so have the rules of launching the year with a dynamic and memorable SKO. SKOs are generally a time for “out with the old and in with the new” when it comes to process changes, updated messaging for the GTM teams, or new tool rollouts.

Sales 53

Sales GTM Promote Entertainment 53

SaaStr

MAY 22, 2020

336: Leveraging survey data from 66+ enterprise SaaS companies, Matt Garratt, Managing Partner of Salesforce Ventures, shares the landscape of how businesses are shifting their sales & GTM strategies to react to today’s uncertain times. And I ended up running that first company, Scribnia. You can see the full video here.

Start-ups 82

Start-ups Objectives and Key Results Networking Manufacturing 82