ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Hubspot

JUNE 5, 2018

Whether you’re at a networking event, a party, a conference, or an office function, walking up to a stranger and introducing yourself can be terrifying. Launching into your message with “I work for so-and-so” is even worse than starting with your name. Your recipient will appreciate how quickly you get to the point.

X-functional 101

X-functional Territory Prospecting Contact 101

ConversionXL

FEBRUARY 28, 2017

There, a smoke test is the process of running test cases involving the “important functionality of a component or system, to ascertain if crucial functions of the software work correctly” Using this definition, smoke tests address questions like… Does the program run? Does clicking the key functionality do anything?

Product 67

Product X-functional A/B testing Minimum Viable Product 67

ConversionXL

MARCH 24, 2016

Finding places people are dropping out is important in setting up a prioritized testing plan. The nerds at Airbnb explained it as follows: “The outside world often has a much larger effect on metrics than product changes do. When you’re doing conversion optimization , one of the hardest parts is finding opportunity areas to optimize.

Conversion 77

Conversion A/B testing X-functional Technique 77

Salesforce

JULY 28, 2021

Setting up your personal board of directors doesn’t require a formal process, but does require some action. Unless, of course, they can be objective and hold you accountable, instead of just propping you up and telling you what you want to hear. We may not always realize it or listen to that little voice or follow our gut.

Sports 98

Sports Follow-up Meeting Networking 98

Search Engine Land

OCTOBER 4, 2023

Changes can be subtle, like moving functions around in the online user interface. Or they can be massive, like deprecating expanded text ads , launching Performance Max , or dumping Universal Analytics for Google Analytics 4. It’s imperative that PPC practitioners stay up to date on new developments in the industry.

X-functional 106

X-functional Retail Engineering Follow-up 106

Hubspot

AUGUST 24, 2016

My colleague, HubSpot Social Media Manager Marissa Breton , recommends that before stepping behind the helm of a brand’s Snapchat, users play with the Snapchat sharing and editing functionalities with a personal account. Once you take a Snap, you have a few options: Discard your story by pressing the "X" icon in the top left.

X-functional 53

X-functional Follow-up Promote Start-ups 53

SaaStr

AUGUST 7, 2020

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. We’ve invested in over 300 companies at Salesforce Ventures and have partnered with both of you closely and it’s been amazing to see this story up close and personal over the years. Matt Garratt.

Price 61

Price Retail X-functional Healthcare 61

SaaStr

JANUARY 10, 2020

With more companies launching and thriving outside of Silicon Valley, regions such as ‘Silicon Slopes’ in Utah and ‘Silicon Alley’ in New York City are gaining traction within the startup scene. If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. Harry Stebbings.

X-functional 52

X-functional Start-ups Drivers/motivators Go To Market 52

Hubspot

AUGUST 21, 2017

In April, LinkedIn announced it had reached 500 million members, making it one of the most popular social networks for professionals and one of the top social networks overall. With new social networks sprouting up constantly, LinkedIn is a platform that often gets underutilized or put on the back burner. About LinkedIn.

Networking 101

Networking X-functional Contact Follow-up 101

SaaStr

NOVEMBER 2, 2019

How does your customer success and customer support functions change with the move to enterprise? Billion story from its launch in 2008 to its 2018 acquisition by Recruit Holdings. If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. Harry Stebbings.

GTM 54

GTM Price Up-sell Product 54

Search Engine Land

APRIL 14, 2023

Most site redesign fails involve the following: Noindexing the website. Search engine bots and users might end up on error pages or get redirected to the homepage, resulting in poor user experience and missed SEO opportunities. For one, since incoming links to your content end up nowhere, you might lose that ranking push on Google.

UX 104

UX X-functional User Experience Technology 104

SaaStr

SEPTEMBER 27, 2019

What are the core differences when comparing marketing functions at the likes of Salesforce to smaller companies like G2? If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. And so, yeah, I guess over the last 10 years I’ve worked my way up and around.

Start-ups 55

Start-ups B2B A/B testing Pipeline 55

ConversionXL

APRIL 25, 2016

If you’re launching a mobile app, you’ve likely considered the differences between optimizing a simple site and a mobile app or game. If you’ve just launched a mobile app, here are some questions you might be asking yourself… How many users have downloaded the app in total? How many of those users are active?

X-functional 88

X-functional GTM UX Objectives and Key Results 88

Hubspot

JUNE 22, 2015

And a spur-of-the-moment, quick-turnaround-required content push -- while not ideal -- is a situation you ultimately might end up facing. And instead of confessing to your boss that you messed up, you decide to dig down deep and get this ish done. You could spend 60 days making your content as pretty and as buttoned-up as possible.

Launch 77

Launch Campaign X-functional Promote 77

Sales Hacker

SEPTEMBER 29, 2020

Regie uses AI to create inbound, outbound, and even follow-up sales campaigns faster using over a billion rows of performance data across 75 industries. And then we’ve taken a bigger look at what company we want to be when we grow up, and now we also have a pre-signature tool as well. Also, there were my angel investors.

Contract 107

Contract X-functional Objectives and Key Results Legal 107

Veloxy

SEPTEMBER 28, 2021

You spend 13 hours a week sending 180 emails to prospects, leads, and customers, and all you can drum up is 2 responses. So buckle up and prepare for everything you’ve ever wanted to know about cold emailing—plus much more. Cold emails are useful for other things too , including recruiting and networking. What is Cold Email?

Objectives and Key Results 204

Objectives and Key Results Prospecting Contact Campaign 204

SaaStr

DECEMBER 17, 2019

Or if you’ve ever gotten a 2 cent and a 4 cent deposit into your account as you’re trying to set up direct deposit or payments transfers, that’s a pre-Plaid world. And in January, the following month, you spent a reported $200 million on Quovo. It ended up doing just fine. That’s pre-Plaid. Ari : Okay.

Finance 58

Finance X-functional Non-Profits Launch 58

ConversionXL

JANUARY 14, 2016

Now that you’ve singled out the segments that matter most to your business, you can use mobile measurement companies ( here are the ones vetted by Facebook) to pinpoint the exact marketing channels, networks, campaigns and even creative variations that delivered those users. Network 1 produced users with an extremely high ARPU.

Conversion 71

Conversion Objectives and Key Results Networking Click Through Rate 71

SaaStr

MAY 14, 2023

As we gear up for SaaStr Europa 2023 in London on 6-7 June and SaaStr Annual 2023 in the SF Bay Area on 6-7 September , we wanted to take a look back at some of our most iconic speakers and sessions from over the year, that we can still learn from today. OK, so straight up. Next up, we’ve got Nicolas Dessaigne.

Price 97

Price Start-ups Up-sell X-functional 97

ConversionXL

APRIL 3, 2018

Following that can be damaging to long-term goals. No more puking up unicorns and rainbows. Positioning isn’t something marketing makes up, it’s something marketing uncovers. alexa_hubley is up and bringing tons of energy and customer marketing knowledge to the stage at #cxllive ??????????? Network effects: Uber effect.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

Hubspot

JULY 29, 2018

But with new social media networks and innovative software cropping up almost daily, even seasoned social media users are bound to run into a term or acronym that leaves them thinking, "WTF?". Social Media Terms - X. Algorithm - An algorithm is a set of formulas developed for a computer to perform a certain function.

Networking 101

Networking X-functional E-commerce Follow-up 101

Hubspot

FEBRUARY 11, 2019

Chris Riccobono launched UNTUCKit -- a line of shirts that look good untucked -- after getting frustrated with how wrinkly and ill-fitting his regular button-down shirts were when he didn't tuck them in. Checking out what other people have come up with can be a great way to kick your own thought process into gear. Look online.

Minimum Viable Product 101

Minimum Viable Product Legal X-functional Networking 101

SaaStr

OCTOBER 24, 2019

Jos White of Notion and Christian Lanng of Tradeshift team up to show you how to work within, and sometimes around, rules in the workplace. Nobody ever build a social network for business on this scale. Work smarter, not harder. Join this discussion to learn how to maximize efficiency within your company. Join us at SaaStr Annual 2020.

Growth 41

Growth Launch B2B Networking 41

Hubspot

SEPTEMBER 17, 2018

For example, we created the following video to promote a key (intangible) theme from the 2017 State of Inbound report. It also draws longer streams and higher engagement rates — viewers spend up to 8.1x Before you set up, record, or edit anything, start with a conversation about the purpose of your video. Launch a new product?

Angle 101

Angle Objectives and Key Results X-functional CTR 101

Hubspot

FEBRUARY 15, 2013

1) You need to be on every single social network. Research and learn about the makeup of the audience that populates each social network so you can figure out where you should focus. or social network XYZ. The day Oprah signed up for Twitter and user registration skyrocketed, we didn’t all cancel our email accounts.

Networking 78

Networking Follow-up X-functional Start-ups 78

SaaStr

MAY 7, 2019

.” I booked a one-way ticket here, showed up, realized I had no idea what the hell I was doing, so I figured I should work at a startup before starting my own thing. I wanted to be a psychiatrist and I guess I’ll be a little vulnerable up here. So yes, it certainly makes it easy for me to get up and go to work every day.

Trust 47

Trust Start-ups Engineering Legal 47

SaaStr

SEPTEMBER 13, 2020

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. When you roll that forward just seven years, that was up 8X, you roll that for just 12 years, is that a staggering 61X. This episode is an excerpt from Jason and Henry’s session at SaaStr Annual @ Home.

Non-Profits 64

Non-Profits Strategize Trust Growth 64

SaaStr

JANUARY 3, 2020

295: Tom Tunguz is General Partner @ Redpoint Ventures, the venture fund with a portfolio including the likes of Stripe, Netflix, Zuora, Hashicorp and Juniper Networks just to name a few. With so many articles, investors, and outside opinions, the true, simple tasks of launching can get lost in the noise. I really appreciate it.

Contract 10

Contract Price Commission Conversion 10

Heinz Marketing

JANUARY 29, 2018

We’ve already featured some great guests and have a line up of awesome content and special guests into 2016. Next we had Mike Weinberg , incredible writer, speaker, author, followed by Conrad Bayer , CEO & Founder of Tellwise. She is the story teller for Terminus a B2B account based marketing start up in Atlanta.

Pipeline 59

Pipeline Sales B2B X-functional 59

Hubspot

MARCH 10, 2016

So, “bottoms up,” I suppose. Serving up valuable content is important, but ensuring that it’s customized for the right audience is equally (if not more) important. To calculate CAC, follow these steps for a given time period (month, quarter, or year): Add up program or advertising spend + salaries + commissions + bonuses + overhead.

Networking 78

Networking Non-Profits Engineering Follow-up 78